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Read more with google mobile : RIM launches PlayBook, fans don't play along |

Edition: U.S. Article Comments (2) Slideshow Follow Reuters Facebook Twitter RSS YouTube Read Norwegian marathon great Waitz dies at 57 10:35am EDT Goldman profit drops as trading revenue falls 11:42am EDT RIM launches PlayBook, fans don't play along 11:29am EDT Apple sues Samsung, says stop copying us 7:30am EDT With much at stake, Asia voices confidence in U.S. debt 11:32am EDT Discussed 92 Palin returns with feisty, anti-establishment speech 83 Obama to lay out deficit plan with focus on tax, spending 74 UPDATE 1-Geithner says Congress will pass debt limit increase Watched Cupless bra combats cleavage crinkle Fri, Apr 15 2011 VW unveils new sporty Beetle Mon, Apr 18 2011 South Korean "super gun" packs hi-tech killing power Mon, Feb 14 2011 SMALL BUSINESS Patent battle hits Supreme Court A small Canadian firm's record $290-million patent victory over software giant Microsoft rests in the hands of the Supreme Court. Down to its final appeal, Microsoft argued a lower standard should be used, which could make some patents more vulnerable to legal challenge. Full Article | Video Microsoft-i4i fight has big patent implications A decade later i4i's battle with Microsoft nears finale RIM launches PlayBook, fans don't play along Tweet Share this By Alastair Sharp TORONTO (Reuters) - Research In Motion's PlayBook tablet computer launched in almost empty stores on Tuesday, unable to whip up the frenzy that accompanies the debut of anything from rival Apple. At an Office Depot in Midtown New... Email Print Factbox Five facts about PlayBook maker Research In Motion 9:18am EDT Related News Q+A: RIM's PlayBook, worth the wait? 9:18am EDT Analysis & Opinion Tech wrap: Apple sues Samsung over “slavish” copies Tech wrap: Google’s spending overshadows revenue growth Related Topics Technology » Media » iPad » Steve Jobs » Stocks 1 / 9 A woman holds the a RIM PlayBook in Toronto, April 19, 2011. Credit: Reuters/Mark Blinch By Alastair Sharp TORONTO | Tue Apr 19, 2011 11:29am EDT TORONTO (Reuters) - Research In Motion's PlayBook tablet computer launched in almost empty stores on Tuesday, unable to whip up the frenzy that accompanies the debut of anything from rival Apple. At an Office Depot in Midtown New York, just three PlayBooks left the shelves in the 20 minutes after the store opened, while not a soul stirred outside a nearby Staples. "It's going to be a tough sell to the consumer," BGC Partner analyst Colin Gillis said of the PlayBook, a sleek but flawed gadget that doesn't yet offer the secure email that is the trademark of RIM's ubiquitous BlackBerry. "It's going to be right next to an iPad at the same price point. The iPad is going to look much bigger, it has an entire ecosystem around it." The PlayBook launch was a stark contrast to the frenzy when Apple launched its iPad 2 a month ago and consumers lined up overnight for a first glimpse of the gadget. The stakes could not be higher for Canada's RIM, whose security-focused BlackBerry once reigned supreme in financial, corporate and government circles. The company has struggled to compete since Apple's iPhone and a slew of devices running Google's Android entered the smartphone fray, stealing precious market share. RIM shares were down 2 percent at $53.88 on the Nasdaq. POOR REVIEWS Early reviews have panned the WiFi-only PlayBook for lacking email and organizer applications -- the gadget needs a BlackBerry to access those -- and key carrier AT&T said it will not support the BlackBerry Bridge function that lets the PlayBook mirror a BlackBerry smartphone. AT&T is the second largest carrier in the United States, and the absence of the BlackBerry Bridge could be a major headache for RIM. But retailers say solid pre-orders suggest there will be pent-up demand for a capable alternative to the iPad. "Based on those numbers coming in, we expect it to be successful," said Steve Coffin, operations manager at a Future Shop big box store near Toronto's financial district. "When you know you've got a guaranteed copy, people are coming in on their way to work. We expect to have people coming in on their lunch hour." Some 20,000 stores across the United States and Canada were to stock the PlayBook from the launch, and the tablet -- priced to match the iPad -- will also be sold directly to businesses. 1 2 Next Technology Media iPad Steve Jobs Tweet this Share this Link this Digg this Email Reprints We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (2) RufusDaddy wrote: Sell 3 million PlayBooks? I would be shocked. This thing is not much more than an external monitor for the phone. Where I work we use the Blackberry Torch. It is the first phone I ever owned that I leave at home on the counter once work ends. It is a horrible piece of useless technology. Apr 19, 2011 5:20am EDT -- Report as abuse Majick1 wrote: I have a friend who will only buy Oldsmobiles, which, of course, were dropped from GMs line up a few years ago, yet he still shows up with another used Olds when he needs to buy a car. I wonder where his brand loyalty will get him 20 years from now? Apple could release a product for $300 today, that would do absolutely nothing. They would still sell millions to their loyalists who could only brag about how great the product holds papers down on their desk. When it comes to tablets Motorola gives you the most bang for your buck today, it has ALL the bells and whistles at a respectable price. I, however, am happy with my EeePC, more functionality at half the price and I can run Android on the side and have full Internet access with my USB Aircard. I am not interested in a tablet at all, but find the loyalist battles interesting. There are a lot of stupid, broke people out there because they buy names instead of performance and as long as they do, there will be no reason for companies to make better goods at lower prices. What happened to competition improve upon what your rival has to offer? Buy an Olds! Apr 19, 2011 10:19am EDT -- Report as abuse See All Comments » Add Your Comment Social Stream (What's this?) © Copyright 2011 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Mobile Newsletters RSS Podcasts Widgets Your View Analyst Research Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Super Lawyers Attorney Rating Service Reuters on Facebook Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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