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Edition: U.S. Article Comments (0) Follow Reuters Facebook Twitter RSS YouTube Read Tennessee investigator makes plea for help in Bobo case 18 Apr 2011 Kanye West saves day, reputation at Coachella 18 Apr 2011 Japan ministers confident in Treasuries after S&P move 18 Apr 2011 UPDATE 3-White House, Congress under pressure from S&P move 18 Apr 2011 Apple sues Samsung over Galaxy products 18 Apr 2011 Discussed 88 Palin returns with feisty, anti-establishment speech 83 Obama to lay out deficit plan with focus on tax, spending 74 UPDATE 1-Geithner says Congress will pass debt limit increase Watched South Korean "super gun" packs hi-tech killing power Mon, Feb 14 2011 Cupless bra combats cleavage crinkle Fri, Apr 15 2011 VW unveils new sporty Beetle Mon, Apr 18 2011 SMALL BUSINESS Patent battle hits Supreme Court A small Canadian firm's record $290-million patent victory over software giant Microsoft rests in the hands of the Supreme Court. Down to its final appeal, Microsoft argued a lower standard should be used, which could make some patents more vulnerable to legal challenge. Full Article | Video Microsoft-i4i fight has big patent implications A decade later i4i's battle with Microsoft nears finale RIM's PlayBook hits shelves Tweet Share this By Alastair Sharp TORONTO (Reuters) - Research In Motion's PlayBook, the long-awaited response to Apple's iPad, goes on sale in the United States and Canada on Tuesday in a launch RIM desperately hopes will win the hearts and minds of... Email Print Related News PREVIEW-Japan woes force scrutiny of Apple's margins Mon, Apr 18 2011 UAE to limit some BlackBerry services, paper says Sat, Apr 16 2011 South Korean portals file competition complaint against Google Fri, Apr 15 2011 RIM's email-less PlayBook gets tough reviews Fri, Apr 15 2011 Apple suppliers begin making white iPhones: sources Thu, Apr 14 2011 Analysis & Opinion Tech wrap: Apple sues Samsung over “slavish” copies Tech wrap: Google’s spending overshadows revenue growth Related Topics Technology » Media » Steve Jobs » Stocks Mike Lazaridis, president and co-chief executive officer of Research in Motion, holds the new Blackberry PlayBook with a screen projection of the device as he speaks at the RIM Blackberry developers conference in San Francisco, California September 27, 2010. Credit: Reuters/Robert Galbraith By Alastair Sharp TORONTO | Tue Apr 19, 2011 1:26am EDT TORONTO (Reuters) - Research In Motion's PlayBook, the long-awaited response to Apple's iPad, goes on sale in the United States and Canada on Tuesday in a launch RIM desperately hopes will win the hearts and minds of consumers. The stakes could not be higher for the Canadian company, whose BlackBerry smartphone once reigned supreme but has struggled to compete since Apple's iPhone and a slew of devices running Google's Android entered the fray. The launch has not been helped by reviews, which have panned the WiFi-only tablet computer for lacking RIM's trademark email and organizer applications. However, retailers including Staples and Best Buy say solid pre-orders for this week's launch suggest pent-up demand for a capable alternative to the iPad. Some 20,000 stores across the United States and Canada will stock the PlayBook at launch, and it will also be sold directly to enterprises. Some say it is unfair to even stack the contenders up against the iPad, which single-handedly made the tablet market a reality last April. Apple sold almost 15 million iPads in 2010; RIM is expected to move 3 million PlayBooks in a similar window in 2011, according to 18 analysts polled by Reuters. "It's not going to be in the same league as the iPad," said Al Hilwa, a Seattle-based analyst at IDC. "The question is will it sell more than the Xoom but less than the Galaxy," for example, he said, referring to Android-based tablets from Motorola Mobility and Samsung. Underscoring the challenges in whipping up the type of buzz typical of an Apple launch, Staples Canada ditched plans to open its doors at midnight for a more sensible 7 a.m. opening. "We just think it'll make more sense for business customers to come in on their way to work," head of merchandising Pete Gibel said. "Midnight is more of a consumer play." But analysts say RIM's Playbook should stay in the hunt, even if it gets off to a slow start as it overhauls its creaky platform with the QNX operating system it acquired last year. Gartner, a research outfit focused on technology, estimates one in 10 touchscreen devices sold in 2015, or some 30 million, will be powered by QNX, which will likely also find its way onto its smartphones in the next 12 months. That would place it third behind Apple at almost half the market and Android at just under 40 percent, leaving little room for Hewlett-Packard's soon-to-launch WebOS tablet and completely ignoring a possible Windows tablet platform. CARRIER EXCITEMENT LIMITED RIM made its name among a white-collar crowd when mobile email was a novelty and has been slow to broaden its appeal. And in its current setup, the PlayBook's prime audiences are the 60 million-odd active BlackBerry users worldwide and corporate IT managers who appreciate the reliance on a BlackBerry for access to corporate data. RIM expects large businesses to buy shipments in "the tens of thousands." Without a cellular connection, carriers such as Verizon are unlikely to get too excited as they stand to gain little from selling a tablet without a data plan, although the cost savings may attract consumers. 1 2 Next Technology Media Steve Jobs Tweet this Share this Link this Digg this Email Reprints We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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