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Tuesday, 29 May 2012 - Chinese online gamers use big pineapple to sidestep sales ban |
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      Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Home Business Business Home Economy Technology Media Small Business Legal Deals Earnings Social Pulse Business Video The Freeland File Markets Markets Home U.S. Markets European Markets Asian Markets Global Market Data Indices M&A Stocks Bonds Currencies Commodities Futures Funds peHUB World World Home U.S. Brazil China Euro Zone Japan Mexico Russia India Insight World Video Reuters Investigates Decoder Politics Politics Home Election 2012 Issues 2012 Candidates 2012 Tales from the Trail Political Punchlines Supreme Court Politics Video Tech Technology Home MediaFile Science Tech Video Tech Tonic Social Pulse Opinion Opinion Home Chrystia Freeland John Lloyd Felix Salmon Jack Shafer David Rohde Bernd Debusmann Nader Mousavizadeh Lucy P. 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Taobao Marketplace, Alibaba Group's top consumer-to-consumer e-commerce website, announced on Monday it would ban the unlicensed sale of computer games and items found in games that have not been approved by China's Ministry of Culture, specifically mentioning "Diablo 3," which is the fastest-selling game of all time, according to its maker. The ban cuts off a key channel in which Chinese gamers can buy unlicensed versions of the fantasy role-playing game from Taiwan. Video games in China have to be approved by the Ministry of Culture and the General Administration of Press and Publication before they can be officially launched. NetEase Inc, Activision Blizzard's partner in China, said "Diablo 3" is currently under review by Chinese authorities and an official launch date would depend on when approval is granted. Game makers often have to alter their titles to comply with Chinese censors. China has a global reputation for pirated videos and fake goods and game sellers know how to navigate around the often murky regulations to capitalize on the popularity of games and other media products. Sellers on the Taobao Marketplace have resorted to using words like "big pineapple" that sound like Diablo in Mandarin to help buyers find the game. Other vendors are even attaching pictures of pineapples to their listings. "Diablo 3" is the fastest-selling computer game of all time, Activision Blizzard said, with 3.5 million units sold in the first 24 hours after its May 15 launch. The previous PC game that held the record was a "World of Warcraft" expansion set called "World of Warcraft Cataclysm" that was released in 2010 and sold 3.3 million units on its first day. China is the world's largest Internet market with more than 450 million users and more than 300 million play online games. (Reporting by Melanie Lee; Editing by Jacqueline Wong and Matt Driskill) Tech Media Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints   We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.   Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Back to top Reuters.com Business Markets World Politics Technology Opinion Money Pictures Videos Site Index Legal Bankruptcy Law California Legal New York Legal Securities Law Support & Contact Support Corrections Connect with Reuters Twitter   Facebook   LinkedIn   RSS   Podcast   Newsletters   Mobile About Privacy Policy Terms of Use AdChoices Copyright Our Flagship financial information platform incorporating Reuters Insider An ultra-low latency infrastructure for electronic trading and data distribution A connected approach to governance, risk and compliance Our next generation legal research platform Our global tax workstation Thomsonreuters.com About Thomson Reuters Investor Relations Careers Contact Us   Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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