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See the best of Reuters photography. See more | Photo caption Olympic portraits Reuters photographer Lucas Jackson captures portraits of U.S. athletes headed to the 2012 Olympic Games in London. Slideshow Weird restaurants From dining out of a toilet to dining inside a replica airplane. A look at the oddly-themed restaurants of the world. Slideshow Postal Service offers discount for smartphone codes Tweet Share this Email Print Related News U.S. drops plan to close rural post offices Wed, May 9 2012 Analysis & Opinion Washington Extra – Surplus shocker! Principal reductions begin in earnest Related Topics U.S. » Tech » Media » A QR code is seen on goods for sale during the launch of a temporary ''pop-up'' Christmas shop run by online giant eBay on Dean Street in Soho, central London November 29, 2011. Credit: Reuters/Neil Hall WASHINGTON | Mon May 14, 2012 5:59pm EDT WASHINGTON (Reuters) - The Postal Service will offer a temporary postage discount for mailings that include smartphone barcodes as it seeks to stem volume losses by encouraging advertisers to send more mail. The mail agency will offer a 2 percent postage discount during July and August for letters and cards that use the two-dimensional barcodes, known as QR codes, according to a statement on Monday. When scanned by Research in Motion's Blackberry, Apple's iPhone and other smartphones, the codes would link to a website selling a product or service or to a mobile-optimized page tailored to the mail recipient. Groups sometimes use similar codes in television commercials or on posters in public places to promote products or offer information. The Postal Service hopes the codes will allow mailers to more effectively target advertisements. The Postal Service has been seeking ways to keep advertisers from moving online and to tie digital trends into the mail system. The agency also offers programs to help mailers create and target direct mail, sometimes known as junk mail. "The integration of direct mail with mobile technologies will not only improve the long-term value of direct mail but also increase returns for merchants," said Gary Reblin, the agency's vice president for domestic products. Mail volume in the United States has been on the decline since 2006 and fell to 39.5 billion pieces during the most recent quarter, a 4.1 percent drop compared to a year earlier. The Postal Service lost $3.2 billion in the first three months of 2012. The agency said better-targeted mailings and electronic alternatives eroded advertising mail volumes during the quarter. Almost 50 percent of U.S. mobile subscribers own a smartphone and one in five of those owners scanned a QR code as of December 2011, the Postal Service said, citing MarketingProfs, a marketing advice group. Reblin said in the statement that mobile purchases represented 11 percent of e-commerce sales during the 2011 holidays. (Reporting By Emily Stephenson; Editing by Cynthia Osterman) U.S. Tech Media Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. 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