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Slideshow Yahoo investors applaud change, fear limbo Tweet Share this Email Print Related News S&P 500 down for 4th day of five, Groupon up late 5:26pm EDT Yahoo CEO out, investor Loeb gets board seats 9:11am EDT Yahoo set for growth post management reshuffle: analysts 7:20am EDT RPT-UPDATE 3-Yahoo CEO out, board settles with investor Loeb Sun, May 13 2012 Yahoo CEO says he never provided a resume: source Thu, May 10 2012 Analysis & Opinion Jamie Dimon’s failure Counterparties: Europe’s other crisis – the private sector Related Topics Tech » Hot Stocks » Asian Markets » Money » Media » The Yahoo! offices are pictured in Santa Monica, California April 18, 2011. Yahoo! will report its quarterly results on Tuesday. Credit: Reuters/Mario Anzuoni By Alexei Oreskovic Mon May 14, 2012 3:50pm EDT (Reuters) - Yahoo Inc's new interim chief executive is a signal to Wall Street that the company is returning to a media-centric strategy, even as the its weekend deal with activist hedge fund Third Point raises new questions about its future. Yahoo's Ross Levinsohn got his chance on Monday to revive the struggling Web pioneer, as he stepped into a job that has been held by four others in the past five years. Analysts expect the former News Corp executive to bring a track record of digital media experience and deal making to Yahoo's top job. He also has the backing of Dan Loeb, the head of hedge fund Third Point, which now occupies three seats on Yahoo's board and which orchestrated the ouster of Yahoo CEO Scott Thompson. Yahoo's shares rose on Monday after Thompson stepped down - after just four months on the job - following a controversy over his academic record. Thompson's departure caps another of many tumultuous episodes involving Yahoo management over several years and comes as the company struggles to regain relevancy and revive growth amid fierce competition from rivals Google Inc and Facebook. Levinsohn, who joined Yahoo in late 2010, was the head of the company's Americas business during a period in which Yahoo continued its decline. But several Internet-industry insiders said Levinsohn's background in digital media and his deep connections in the industry could help Yahoo emerge as a key player in the online media business. "People are rooting for him. Maybe that's his best asset. He's got a lot of goodwill built up," said one Internet industry executive. Others applauded Levinsohn's appointment because of his history in media and advertising sales, but worried that it could be some time before the company strategy is clarified. "As a practical matter, what this means for the company is that the past four months have been little more than a false start, and it must once again start at the beginning in terms of establishing a strategic direction," Macquarie analyst Ben Schachter said in a research note. Yahoo's board, which was sharply criticized for how it handled Thompson's hiring, was now giving three director seats to the activist hedge fund headed by Daniel Loeb, settling a looming proxy fight. Yahoo Chairman Roy Bostock was also stepping aside. Analyst Ken Sena of Evercore Partners said investors "are likely to take comfort in fresh leadership, particularly at the board level, as eight of the 11 board seats were named in the past year." Thompson left the company 10 days after Loeb's hedge fund, Third Point, accused him of padding his biography with a computer science degree. Third Point is one of Yahoo's largest shareholders, with a 5.8 percent stake. Before resigning, Thompson disclosed to the board he had been diagnosed with thyroid cancer, the Wall Street Journal reported, citing sources. Yahoo representatives did not immediately respond to requests for a comment on the report. TECH OR MEDIA STRATEGY? Describing Yahoo as "a mess," Schachter said the management changes were necessary after the controversy, which he dubbed "Resumegate." Levinsohn may be "auditioning to take on this role on a permanent basis," he said. Clayton Moran, an analyst for The Benchmark Company, also sees Levinsohn as a CEO candidate, but said it was not clear when Yahoo would decide on the top job or how long it would take the new leader to build a new strategy. "We could be in a period of limbo again," Moran said. "Once somebody has solidified that position we may have to wait 90 days for them to complete their review." If Levinsohn keeps the CEO job, his appointment and background in media may provide investors with clues as to the company's future strategy. Levinsohn is popular among Yahoo's rank-and-file and has credentials as a negotiator. He helped steer News Corp's acquisition of MySpace and started an investment fund to buy interests in various digital and media companies across the globe before joining Yahoo. In comparison, Yahoo's last two CEOs, Scott Thompson and Carol Bartz, had stronger backgrounds in technology than media. Yahoo had hoped they would find a way to catch up with Google, whose stronger technology helped it beat Yahoo, analysts said. "(Levinsohn) would fit with where Yahoo's strongest today but might not accelerate the pace of technology innovation," Moran said, citing Yahoo's strength in online media content. "They've failed to keep up with the evolution of the Internet. What they'd most benefit from is somebody with a bit more vision that could capitalize on their brand and focus more resources on higher growth areas." One area Yahoo could do well is in online video, Moran suggested. Credit Suisse analyst Spencer Wang said Levinsohn could help Yahoo build its existing business. "We view Mr. Levinsohn as well-equipped to lead the organization and to build off of the company's core strengths - advertising products and digital media," Wang said. In the meantime, investors can only wait. "It remains unclear how the new management will turn things around at Yahoo.com and how quickly yet another new strategy can be formulated," Schachter said. Mark Cuban, a noted tech entrepreneur who has closely followed Yahoo's gyrations since selling his Broadcast.com to the company in 1999 for more than $5 billion, said shareholders should give Yahoo breathing space to find growth. "I don't think shareholder activism helps Yahoo. It puts too much pressure on increasing the stock price. That is the least important of their worries," he said. "They have to change the culture and find their leverage points to grow the business." Yahoo shares were up 27 cents, or 1.8 percent, at $15.46 in afternoon trading on Nasdaq. (Additional reporting by Jennifer Saba, Sinead Carew and Peter Lauria; editing by Sofina Mirza-Reid, Maureen Bavdek editing by Andre Grenon and Andre Grenon) Tech Hot Stocks Asian Markets Money Media Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (1) DisgustedReader wrote: Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Back to top Reuters.com Business Markets World Politics Technology Opinion Money Pictures Videos Site Index Legal Bankruptcy Law California Legal New York Legal Securities Law Support & Contact Support Corrections Connect with Reuters Twitter Facebook LinkedIn RSS Podcast Newsletters Mobile About Privacy Policy Terms of Use AdChoices Copyright Our Flagship financial information platform incorporating Reuters Insider An ultra-low latency infrastructure for electronic trading and data distribution A connected approach to governance, risk and compliance Our next generation legal research platform Our global tax workstation Thomsonreuters.com About Thomson Reuters Investor Relations Careers Contact Us Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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