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Edition: U.S. Article Comments (0) Slideshow Email Print Reprints Read North Korea shells South in fiercest attack in decades | 10:48am EST North Korea artillery fire hits South island 1:22am EST Instant View: North Korea artillery hits South Korea island 3:56am EST S.Korea says it test-fired in area before N.Korea firing 6:27am EST Fires burn out of control on S.Korean island - witness 3:23am EST Discussed 177 Obama’s Democrats in disarray over expiring tax cuts 98 Sweet drinks, sales tax targeted to cut deficit 83 Obama’s 2012 re-election prospects uncertain: poll Watched S. Korea: shelling 'provocation' 6:41am EST Bejeweled bra exposed in NY Thu, Oct 21 2010 Row over vote orgasm video Fri, Nov 19 2010 Republican-friendly TV shows more likely to be hits Tweet This Share on LinkedIn Share on Facebook By James Hibberd LOS ANGELES (Hollywood Reporter) - TV viewers who vote Republican and identify themselves as conservative are more likely than Democrats to love the biggest hits on TV. Of the top 10 broadcast shows on TV in the spring, nine were... Related News Cable networks shine with stars, Conan, Oprah Fri, Nov 12 2010 How "Dancing with the Stars" was born Wed, Nov 3 2010 Republicans vow to roll back Obama agenda Wed, Nov 3 2010 WRAPUP 12-U.S. Republicans vow to roll back Obama agenda Wed, Nov 3 2010 Subdued Obama says suffered a voter "shellacking" Wed, Nov 3 2010 Analysis & Opinion Washington Extra – Chastened, humbled… and shellacked Reviewing the midterm election pre-mortems Related Topics Fashion » Entertainment » Television » Media » 1 / 3 Supporters of Republican presidential nominee Senator John McCain (2nd L) listen to his concession speech in Phoenix November 4, 2008. Cindy McCain is at left, Todd Palin at right, and vice-presidential running mate Gov. Sarah Palin stands next to McCain. Credit: Reuters/Jessica Rinaldi By James Hibberd Tue Nov 23, 2010 8:06am EST LOS ANGELES (Hollywood Reporter) - TV viewers who vote Republican and identify themselves as conservative are more likely than Democrats to love the biggest hits on TV. Of the top 10 broadcast shows on TV in the spring, nine were ranked more favorably by viewers who identify themselves as Republican, according to data compiled by media-research company Experian Simmons. These include "NCIS," "The Big Bang Theory," "American Idol," and "Modern Family" -- that one with the gay couple. Liberals appreciate many of the same shows, mind you. But their devotion typically is not quite as strong as right-wingers, and Dems are more likely to prefer modestly rated titles. Like "Mad Men." The Emmy favorite has struggled to get a broad audience on AMC. It scores through the roof with Democrats (does anyone in Santa Monica or on Manhattan's Upper West Side not watch it?), but it has one of the weakest scores among Republicans. The same is true for FX's "Damages," Showtime's "Dexter," HBO's "Entourage" and AMC's "Breaking Bad." And it's not as if Republicans have something against cable shows: The GOP has plenty of love for "White Collar," "Pawn Stars" and "American Chopper." "The big shows with mass appeal tend to have above-average scores from Democrats and Republicans but with higher concentrations of Republicans," says John Fetto, senior marketing manager at Experian Simmons. "Looking at the Democrats side, I don't mean to make light of it, but they seem to like shows about damaged people. Those are the kind of shows Republicans just stay away from." That also goes for the soft-rated, critically beloved "30 Rock." Its score is highly polarized in favor of Democrats. The only show on NBC's Thursday night comedy block that Republicans rate highly (slightly better than Democrats, even) is "The Office" ... which happens to be the one bona fide hit in the bunch. To Hollywood, the data suggest a potentially disquieting idea: The TV industry is populated by liberals, but big-league success may require pleasing conservatives. Was TV always like this? There certainly was a period during the mid- to late-1990s when the Clintons were in the White House and Nielsens were topped by NBC's young, progressive urbanites such as those on "Friends," "Mad About You," "Will & Grace" and "Seinfeld," along with liberal-skewing dramas like "The West Wing." But even back then during a progressive primetime heyday, there was plenty of Nielsen love for "Home Improvement," "Touched by an Angel" and "Everybody Loves Raymond." "Historically, the shows that have done better are populist, mainstream and give us confidence in our public institutions," TV historian Tim Brooks says. "For a while in the 1960s and early 1970s, shows started representing social rebellion, but broadcast quickly reverted to 'Happy Days.'" What has changed is the explosion on cable that has allowed networks to appeal to more specific viewpoints, from Comedy Central's "The Daily Show With Jon Stewart" to Fox News' "Glenn Beck." Moreover, if you're a liberal viewer in a major city (which typically correlates with higher education) and you have such titles as "Mad Men" and "Dexter" to watch each week, are you going to also be interested in seeing a paint-by-numbers crime procedural on broadcast or a laugh-track-boosted sitcom? On the scripted side, at least, the explosion of complex dramas on cable may have ceded some of the broadcast ground to what one might label Republican tastes. Of course, a broadcaster can attempt to program a cable-style complex drama, but then you'll likely watch the show die faster than you can say "Lone Star" (or, for that matter, NBC's longtime struggling "Friday Night Lights," which skews Democrat in Experian data despite being about small-town football in Texas). So, what have we learned today? We've learned Republicans like winners. The shows might be considered fluffy, but they're generally programs that make people feel good. If you're a broadcast network executive weighing whether to buy a show, you might ask your uncle who voted twice for George W. Bush if he likes the idea. We've learned Democrats are, depending on your perspective, discriminating viewers who prefer highly original, well-written series or are cynics who enjoy watching jerks. 1 2 Next Fashion Entertainment Television Media Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Mobile Newsletters RSS Podcasts Widgets Your View Analyst Research Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Reuters on Facebook Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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