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Yahoo! My Yahoo! Mail Yahoo! Search Search: Sign InNew User? Sign Up News Home - Help Navigation Primary Navigation Home Singapore Asia Pacific World Business Entertainment Sports Technology Top Stories Most Popular Secondary Navigation Search Search: 2008 confirmed growing Web role in US politics AFP - Thursday, April 16 WASHINGTON (AFP) - - More than half of US adults used the Web to engage in the US presidential election and supporters of Barack Obama were considerably more active online than those of John McCain, according to a study released on Wednesday. ADVERTISEMENT "The 2008 election was the first in which more than half the voting-age population used the Internet for political purposes," said the Pew Research Center's Internet and American Life Project, which conducted the study. Fifty-five percent of all voting-age US adults -- and 74 percent of all Internet users -- said they went online for news and information about the election or to communicate with others about the race, the study found. The percentage of Americans relying on the Web as a major source of campaign news more than doubled over the 2000 election -- from 11 percent to 26 percent, Pew said. Social networking sites like Facebook and MySpace and video-sharing sites like YouTube played a key role, it said, as voters went online to share their views and try to mobilize others to their cause. Forty-five percent of Internet users said they watched videos online related to politics or the election, 33 percent said they shared digital political content with others and 52 percent of respondents with a social networking profile said they used their social network site for political purposes. "Voters in 2008 were not just passive followers of the political process," said Aaron Smith, a research specialist at Pew and author of the report. "They used a wide range of digital tools and technologies to get involved in the race, to harness their creativity in support of their chosen candidate, and to join forces with others who shared their same political goals." While more Americans went online for political purposes than ever before, supporters of Democratic candidate Obama were more active on the Internet than those of his Republican rival McCain, the study found. Obama's savvy use of the Web to raise money and volunteers has been credited by numerous political analysts with making a major contribution to his victory in the Democratic primary contest and the November 4 presidential election. Twenty percent of Obama supporters shared political content online, compared with 16 percent of McCain backers, and 18 percent of Obama partisans signed up to receive automatic updates about the election compared with nine percent of McCain supporters, the study found. Obama supporters were much more likely to contribute money online, with 15 percent of Obama supporters saying they did so compared with only six percent of McCain backers. Obama partisans were more likely to sign up on online for campaign-related volunteer activities, with 11 percent saying they did so compared with just four percent of McCain supporters. Pew said 18 percent of Internet users contributed to the online political debate by posting original campaign-related content in an Internet forum such as a blog, online discussion group or social networking site. Again, Obama supporters did so more than those of McCain -- by a margin of 26 percent to 15 percent, the study found. "The 2008 elections saw the role of the Internet in politics increase and it witnessed the emergence of a unique group of online political activists," said Smith. "Compared with other Internet users, these individuals delve more deeply into the political news of the day, and take part in a much wider range of online political activities." The study was based on a survey of 2,254 adults conducted between November 20 and December 4. It has a margin of error of plus or minus two percentage points. Email Story IM Story Printable View Blog This Recommend this article 0 users recommend Sign in to recommend this article » Most Recommended Stories » Related Articles: Technology US-TECH SummaryReuters - Thursday, April 16 Worldwide PC sales fall 7.1 percent in Q1: IDCReuters - Thursday, April 16 Verizon plans app mart for Hub Web phoneReuters - Thursday, April 16 Steep first quarter drop in worldwide PC salesAFP - Thursday, April 16 2008 confirmed growing Web role in US politicsAFP - Thursday, April 16 Enlarge Photo Barack Obama (L) and John McCain smile during the third presidential debate in 2008. More than half of US adults used the Web to engage in the US presidential election and supporters of Obama were considerably more active online than those of McCain, according to a study released on Wednesday. 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