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Edition: U.S. Article Comments (1) Save Email Print Reprints Most Popular Most Shared U.S. banks may end free checking accounts: report 12:55am EDT German student attacks Hell's Angels with puppy 15 Jun 2010 Nintendo sees life yet in the Wii 16 Jun 2010 UPDATE 2-California gay marriage trial ends dramatically 16 Jun 2010 Miley Cyrus "no underwear" photo is fake, blogger says 15 Jun 2010 U.S. lawmakers rap Turkey for its stance on Israel 16 Jun 2010 Euro slips on Spain worries ahead of auction | Video 3:13am EDT U.S. targets bank, shipping in new Iran sanctions 16 Jun 2010 Warren Buffett, Bill Gates ask billionaires to give away wealth 16 Jun 2010 Groups oppose NRA exemption in campaign bill 16 Jun 2010 German student attacks Hell's Angels with puppy 15 Jun 2010 U.S. banks may end free checking accounts: report 12:55am EDT Despite spill, most Americans back offshore drilling 16 Jun 2010 May 2010 was warmest on record: U.S. government data 15 Jun 2010 Warren Buffett, Bill Gates ask billionaires to give away wealth 16 Jun 2010 U.S. lawmakers rap Turkey for its stance on Israel 16 Jun 2010 UPDATE 2-California gay marriage trial ends dramatically 16 Jun 2010 Miley Cyrus eyes starring role in "Wake" thriller 1:21am EDT BP chief apologizes for "small people" remark 16 Jun 2010 Twilight studio sues to stop sale of Bella jacket 16 Jun 2010 Pictures Best of E3 Highlights from the annual video game expo. Slideshow Fujitsu and Toshiba to merge mobile businesses Sachi Izumi TOKYO Thu Jun 17, 2010 2:58am EDT Related News UPDATE 3-Fujitsu, Toshiba to merge mobile businesses 2:52am EDT Fujitsu, Toshiba say to merge mobile businesses 12:14am EDT Fujitsu, Toshiba say to merge mobile businesses 12:05am EDT RPT-Nikkei lower after 5-day gains, support seen holding Wed, Jun 16 2010 Nikkei lower after 5-day gains, support seen holding Wed, Jun 16 2010 TOKYO (Reuters) - Japan's Fujitsu Ltd and Toshiba Corp unveiled plans on Thursday to merge their mobile phone businesses in October to create Japan's second-biggest cellphone maker in a rapidly shrinking market. Technology | Media The merger will help the two electronics makers share development costs, but the combined entity is unlikely to pose an immediate threat to global leaders such as Nokia Corp and Samsung Electronics. Analysts expect more industry consolidation in Japan, where too many cellphone makers are vying in a declining market. After the planned merger, there will be six groups making mobile phones in Japan, down from 10 just three years ago. Fujitsu will hold a majority stake in the joint venture -- 70-80 percent according to the Nikkei business daily -- which one analyst said could put pressure on its earnings in the short term but benefit it in the longer run. "For Fujitsu's mobile phone business ... taking in a business with about a 10 billion yen loss, even though the loss should shrink this year, would be negative from the earnings point of view," Mizuho Investors Securities analyst Yuichi Ishida said. "But this would be a plus for both Fujitsu and the whole industry, because Fujitsu is lacking smartphones and the industry needs consolidation," he added. Deutsche Securities earlier said it expected Toshiba and Fujitsu's cellphone sales to total more than 300 billion yen in the year to March 2011. The merged company will rank second in Japan behind Sharp Corp. A separate venture combining the mobile phone operations of NEC Corp, Hitachi Ltd and Casio Computer also started operating this month. Thursday's announcement came as no surprise after two sources said last week the two electronics makers were in talks to merge their cellphone businesses. SMARTPHONES, OVERSEAS MARKET Fujitsu has been keeping its mobile business in the black by focusing on its strengths such as water-resistant handsets, mobile phones with fingerprint readers and phones for older people. But it does not offer cellphones in the growing smartphone segment and is eyeing Toshiba's know-how. Smartphones such as Apple's iPhone and Research In Motion's BlackBerry combine capabilities of personal computer and mobile phones and are gaining popularity worldwide. Toshiba has been selling smartphones based on Microsoft's Windows in Japan, Europe and some parts of Asia. Despite their dominance in the domestic market, Japanese makers only have a combined share of about 3 percent worldwide, outmatched by bigger and more efficient rivals. Most local makers ship small volumes exclusively to domestic operators, in contrast with the world's largest handset producer, Nokia, which mass-produces models and supplies them to vendors worldwide. Cellphone sales in Japan have shrunk almost 40 percent in the last two years, driving mobile phone makers to target overseas markets and share development costs estimated to be as much as 10 billion yen ($110 million) per new handset. Fujitsu manufactures handsets for Japan's biggest mobile phone operator NTT DoCoMo Inc, while Toshiba mainly supplies cell phones to KDDI Corp, Japan's No.2 telecoms firm. Fujitsu shares gained 1 percent to 593 yen after the announcement, while Toshiba gained 0.8 percent to 487 yen. The Nikkei average fell 0.7 percent. (Additional reporting by Arnika Thakur in Bangalore; editing by Balazs Koranyi) Technology Media Comments See All Comments (1) | Post Comment Jun 17, 2010 3:05am EDT With Google and Apple starting to dominate the mobile industry,other players will have to quickly change their strategy to survive.http://bit.ly/a3cNpa AGreenInvestor Report As Abusive See All Comments (1) Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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