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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Entertainment > Article Home Business & Finance News U.S. Politics International Technology Entertainment Film Music People Television Arts Industry Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Diddy seeks new stars of Facebook generation Wed Aug 19, 2009 4:04pm EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Alex Dobuzinskis LOS ANGELES (Reuters) - Music mogul Sean "Diddy" Combs wants you -- a music star of the Facebook generation. He does not want a performer who can only sing, dance, or look good on TV , but one who can do all that, and social network. This past Sunday, Combs launched a new TV competition show on the MTV cable network called "P. Diddy's Starmaker" that, like "American Idol," aims to find an unknown singer who has the stuff to become a star. But heading into a new decade of the 21st Century, winning fame and fortune as a performer is far different that when the rapper, music producer, clothing maker and all-around music impresario first became a star his own right during the 1990s. "The game has changed," Combs told Reuters this week. "You have to understand how to be able to brand yourself," he said. "Before, it was just at live shows, now you have to be able to do a great live show, you have to be able to do a great online interview, you need to have a great Facebook page, you have to have a great television performance." "P. Diddy's Starmaker," which premiered Sunday with 14 contestants, runs through September and has a format similar to "American Idol" and other TV talent contests by eliminating performers who fail to make the cut until a winner is crowned. Combs said his show different from a "voyeuristic standpoint" because it gives behind-the-scenes footage of the contestants interacting with each other and watching from backstage as their rivals perform. He has another show airing on MTV called "Making His Band," in which Diddy seeks a select group of musicians to back him on tour and support his upcoming album, "Last Train to Paris." The show began July 27 with 42 undiscovered musicians competing for spots, and it runs through September. "Hopefully I'll be able to get a whole band, but if I'm able to get pieces, whatever I'm able to get," he said. "It's about giving some young musicians an opportunity." Combs founded Bad Boy Records in the 1990s and signed the late rapper Notorious B.I.G., before finding success as a rapper and with various business endeavors. (Reporting by Alex Dobuzinskis: Editing by Bob Tourtellotte) © Thomson Reuters 2009 All rights reserved Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: Gene experts see high-yield rice in flood zones Also On Reuters Migrant children's risky trips to the U.S. documented in film Video Video: Investing in small business Tweeting airline rage: Loud, fast and public More Entertainment News Don Hewitt, creator of "60 Minutes," dead at 86 Paris Hilton won't owe $8.3 million for film flop | Video "Twilight" hits the road with fan convention tour Label hunts hackers who stole Lewis/Timberlake song YouTube signs deal to feature Time Warner cable shows More Entertainment News... Editor's Choice Slideshow A selection of our best photos from the past 24 hours. 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