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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Entertainment > Article Home Business & Finance News U.S. Politics International Technology Entertainment Film Music People Television Arts Industry Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Hip-hop band the Roots branch out on nightly TV Sat Oct 24, 2009 12:41am EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Mariel Concepcion NEW YORK (Billboard) - For the past seven months, Questlove has been on the run. The Roots drummer, whose driver's license reads "Ahmir Thompson," wakes up every day between 6 and 7 a.m. to catch an 8 a.m. train from his hometown of Philadelphia and usually doesn't return home until 11 p.m. That's because at the beginning of the year, the hip-hop group accepted a job as the house band for "Late Night With Jimmy Fallon," which premiered in March on NBC. "My friend ("Chappelle's Show" producer) Neal Brennan asked me who I was thinking of for a house band, and I said that I didn't know," Fallon says. "'You should ask the Roots,' he said. 'The Roots? You think they'd do it?' 'No,' he said. 'But maybe they'd know someone.'" "Back in the day, we were young and fresh out of school, had no families and no responsibilities -- the sky was the limit. But, fast forward, and you've got wives, kids, ballet recitals, football practices, first day of middle school, flu shots, and it gets harder every year," Thompson says. "We just wanted to be in one place, and the only job that can give us that comfort without us seeing a dip monetarily was doing a residency. For us to be in one place and make the same amount of money made a lot of sense." His harrowing commute is paying off, though. While the gig is time-consuming, the show has an average of 1.7 million viewers, according to Nielsen, which means the Roots are likely gaining a slew of new fans. Sales of their previous albums haven't increased meaningfully, but many close to the band believe that sales of its forthcoming album will reflect the group's new platform. 'NOT GETTING LAZY' The idea that a new fan base might be the result of the residency is a surprise to Thompson; he says his biggest concern when he took the "Fallon" gig was that he would alienate the group's longtime fans. "We put on a whole pile of extracurricular work to fend off bloggers and press people that were ready to say we sold out for taking the job," Thompson says, adding that the Roots reinstated their Jam Sessions -- weekly concerts that the group staged in 1999 and which are now held at New York's Highline Ballroom -- in February (the series ends in November) because they wanted to prove to themselves "that we weren't getting lazy. We were so busy thinking about the bullets we were going to be fired that we discounted this could actually benefit us. We didn't think we could get new fans; we just wanted to be in one place. One thing we didn't bank on was the show being a success and our profile raising five times more than before the show." (At $10 per ticket, all Jam Sessions have sold out, and most sell out in advance.) But the act hasn't broken the 1 million sales mark with any of its albums since its 1993 inception. The group's latest set, 2008's "Rising Down," has sold 171,000 copies in the United States, and its biggest seller is the 1999 "Things Fall Apart," with 921,000, according to Nielsen SoundScan. It plans to release its next album for Def Jam, "How I Got Over," in early 2010. Will the exposure translate into album sales? According to Roots manager Richard Nichols, that remains to be seen. "I don't know if the new fans are the same music fans from before," he says. "People that watch late night are older and more along the lines of Middle Americans. So, it's definitely a fan, but you have fans that don't buy your product and don't come to a show." "Fallon" music booker Jonathan Cohen says the Roots are gaining new fans every day, especially among other artists who perform on the show. "We've had numerous artists who were more nervous about meeting the Roots than about their own performance on the show," he says. "People are in awe of them, for good reason. More people than ever are aware of what an amazing band they are. My hope is that because of the show, a lot of new fans will pick up the album when it comes out." AUDIENCE PARTICIPATION Thompson, who calls his nightly appearances a "blessing in disguise," hopes new and old fans alike will pick up the band's new project. "We have a slew of new fans," he says, "not to mention the creative juices that are flowing from us interacting and playing with other artists on the show," including Michael McDonald, Tom Jones, Smokey Robinson and Eric Idle, to list a few. In addition to music, the Roots are responsible for creative segments on "Fallon" like "Slow Jam the News," during which Fallon and Roots MC Tariq "Black Thought" Trotter re-enact the day's events as R&B singers, and "Freestylin' With the Roots," for which Fallon randomly picks members of the audience, asks them three questions about themselves and has the Roots rap on the spot, incorporating their answers. Although it doesn't yet have a release date, the album is finished, according to Thompson. It will be the first album since the group's debut, "Organix," that the members recorded together. For other releases they recorded their parts separately and mixed them together later. Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: Japan govt looking into special law for JAL-Yomiuri Also On Reuters Video Video: Inventors wacky for green technology Special Report: Playing with fire at Calpers Slideshow Slideshow: Mental patients at the Galuh foundation house More Entertainment News Polanski could face two years prison if extradited Justin Timberlake gets stay away order against woman Taylor Swift first U.S. tour dates sell in minutes Rapper Kanye West cleared in airport scuffle Sony looks for box office hit with "This Is It" More Entertainment News... Editor's Choice Slideshow A selection of our best photos from the past 24 hours. Slideshow Most Popular on Reuters Articles Video Mom admits to "Balloon Boy" hoax: court record Modern man a wimp says anthropologist UPDATE 2-New US bill on "too big to fail" fix seen Monday Nokia could seek up to $1 billion for iPhones: analysts | Video Soros says taxpayers right to resent bank bonuses Laying on bets at America's biggest pension fund | Video McCain Moves to Block FCC Net Neutrality Sicilian prefers prison to house arrest with wife More evacuations as Puerto Rico oil blaze burns on UPDATE 1-Canadian health officials discount vaccine "myths" Most Popular Articles RSS Feed Video Inventors go wacky with greentech Obama mulls Afghan war strategy Japan's H1N1 flu simulator Controversial mummies Field narrows in X-Prize race Jackson an immortal earner Flight overshoots by 150 miles Queen guitarist celebrates 3D photos Striking Italians converge on Rome Bernanke presses for reforms Most Popular Videos RSS Feed Reuters.com: Help and Contact Us | Advertise With Us | Mobile | Newsletters | RSS | Labs | Journalism Handbook | Archive | Site Index | Video Index Thomson Reuters Corporate: Copyright | Disclaimer | Privacy | Professional Products | Professional Products Support | About Thomson Reuters | Careers International Editions: Africa | Arabic | Argentina | Brazil | Canada | China | France | Germany | India | Italy | Japan | Latin America | Mexico | Russia | Spain | United Kingdom | United States Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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