InfoAnda - Social media is gold for Olympics advertisers |

Pakistanis angry over detentions in Times Sq. case
Monday, May 24, 2010
ISLAMABAD – Relatives of three men detained by Pakistan for alleged links to the suspect in the attempted Times Square bombing say the men are innocent.
They

Taiwan denies boycotting Australian film festival
Thursday, August 6, 2009

AFP - Thursday, August 6TAIPEI (AFP) - - Taiwan's Beijing-friendly government on Wednesday denied boycotting an Australian film festival amid a row over the e

Merkel's support dips, regional ally resigns International
Thursday, September 3, 2009

By Sarah Marsh and Noah Barkin

BERLIN (Reuters) - Chancellor Angela Merkel suffered a double blow on Thursday as a senior party ally in east German

Minister seeks closure of anti-Berlusconi websites
Wednesday, December 16, 2009
ROME (AFP) - – The Italian government moved Tuesday to close down Internet sites encouraging further violence against Prime Minister Silvio Berlusconi, who

Asian markets mixed after Wall Street rally
Wednesday, March 18, 2009

By ELAINE KURTENBACH,AP Business Writer AP - Wednesday, March 18SHANGHAI - Asia's stock market rally seemed to be running out of steam Wednesday, despite an

Music giants seek fresh sanctions against Pirate Bay: report | 20 May 2009
Washington 'forged' nuclear documents: Ahmadinejad | 22 December 2009
Colombian singer Fanny Lu makes stateside inroads | Entertainment | | 4 December 2008

Irish love story 'Once' explodes onto Broadway | | 20 March 2012

Forum Views () Forum Replies ()

Read more with google mobile : Social media is gold for Olympics advertisers |

Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Home Business Business Home Economy Technology Media Small Business Legal Deals Earnings Social Pulse Business Video The Freeland File Markets Markets Home U.S. Markets European Markets Asian Markets Global Market Data Indices M&A Stocks Bonds Currencies Commodities Futures Funds peHUB World World Home U.S. Brazil China Euro Zone Japan Mexico Russia India Insight World Video Reuters Investigates Decoder Politics Politics Home Election 2012 Issues 2012 Candidates 2012 Tales from the Trail Political Punchlines Supreme Court Politics Video Tech Technology Home MediaFile Science Tech Video Tech Tonic Social Pulse Opinion Opinion Home Chrystia Freeland John Lloyd Felix Salmon Jack Shafer David Rohde Bernd Debusmann Nader Mousavizadeh Lucy P. Marcus David Cay Johnston Bethany McLean Edward Hadas Hugo Dixon Ian Bremmer Lawrence Summers Susan Glasser The Great Debate Steven Brill Jack & Suzy Welch Breakingviews Equities Credit Private Equity M&A Macro & Markets Politics Breakingviews Video Money Money Home Tax Break Lipper Awards 2012 Global Investing MuniLand Unstructured Finance Linda Stern Mark Miller John Wasik James Saft Analyst Research Alerts Watchlist Portfolio Stock Screener Fund Screener Personal Finance Video Money Clip Investing 201 Life Health Sports Arts Faithworld Business Traveler Entertainment Oddly Enough Lifestyle Video Pictures Pictures Home Reuters Photographers Full Focus Video Reuters TV Reuters News Article Comments (0) Follow Reuters Facebook Twitter RSS YouTube Read Human-made earthquakes reported in central U.S 17 Apr 2012 UPDATE 1-US troops pose with maimed Afghan insurgent bodies 2:21pm EDT Illinois Mega Millions winner could face "lottery curse" 17 Apr 2012 Special Report: Chesapeake CEO took $1.1 billion in shrouded personal loans 8:04am EDT More U.S. cities set to enter default danger zone 17 Apr 2012 Discussed 167 Trayvon Martin’s killer showed signs of injury: neighbors 139 Obama paid 20.5 pct tax rate in 2011: White House 106 North Korea launches rocket amid international condemnation Watched Shuttle Discovery piggybacks over U.S. capital Tue, Apr 17 2012 Police run over citizens during Peru protest Tue, Apr 17 2012 Norway killer calls attack "sophisticated and spectacular" Tue, Apr 17 2012 Pictures Reuters Photojournalism Our day's top images, in-depth photo essays and offbeat slices of life. See the best of Reuters photography. See more | Photo caption The Olympians Athletes around the world train for the upcoming London 2012 Olympics. Slideshow Facing eviction Spanish families face eviction after being unable to pay their mortgages. Slideshow Social media is gold for Olympics advertisers Tweet Share this Email Print Related News Facebook advertisers lose bid for class status Fri, Apr 13 2012 In Silicon Valley, designers emerge as rock stars Fri, Apr 13 2012 Dealtalk: What will be the next Instagram? Thu, Apr 12 2012 Google view on mobile ads awaited at CEO's 1-year anniversary Wed, Apr 11 2012 Facebook to buy Instagram for $1 billion Tue, Apr 10 2012 Analysis & Opinion Olympic Dreams Counterparties: Why Facebook bought Instagram Related Topics Tech » Media » Facebook » Olympic rings made up of 25,000 flowers are seen at Kew Gardens in London April 18, 2012. Credit: Reuters/ Lewis Whyld/Pool By Sarah McBride SAN FRANCISCO | Wed Apr 18, 2012 4:56pm EDT SAN FRANCISCO (Reuters) - Advertisers are going for Facebook as athletes go for the gold, in the first Olympic Games where marketers are placing such high hopes on social media to create a buzz for their brands. With the London summer Olympics just 100 days away, advertisers hope that social media will do much of the heavy lifting in raising brand profiles, by getting consumers to chat about promotions online. Big consumer brands have long seen the Olympic Games as a way to get more consumers to buy their products. This year, several are thinking of them as a way to talk up their brands on Facebook - which of course could lead to even more purchases. The games run from July 27 to August 12 this year. "Back in 2008, it was very much about paid media," said Mark Renshaw, chief innovation officer at Leo Burnett, a unit of No. 3 advertising agency Publicis, referring to the last summer Olympics. "Now the reason they want to have a relationship (with consumers) is to generate shared media." That's in part because of the sheer amount of time people are spending on social media. By the end of last year, some 794 million people visited Facebook each month, and each spent an average of 377 minutes — more than 6 hours — on the site, according to comScore Inc. In 2008, Facebook had just 145 million users. Online marketing then focused on building websites, Renshaw said. Today, brands are building elaborate campaigns partly designed to create a buzz on Facebook and other social media sites such as Pinterest and Twitter. Take Samsung Electronics, which recently launched its U.S. Olympic Genome Project. It uses a game called "How Olympic Are You?" to establish people's connections to the Olympics, such as finding athletes from their hometowns, or athletes who like the same music or movies they do. It gathers the information by tying in to a user's Facebook page, but it can also work alone for users who aren't on Facebook or don't want to link to it. The game dangles prizes such as discounted electronics and a trip to the Olympics to keep consumers coming back; whenever consumers complete an activity, such as a quiz on Olympic trivia, they are invited to post results to their Facebook page. Facebook "is where consumers are," said Ralph Santana, chief marketing officer of Samsung. "If you can figure out how to build communities around your brand, it's really powerful." Consumers are spending about 8 minutes per visit, on average, on the "How Olympic Are You?" site, Santana said. That is about double the time they spend on ordinary Samsung sites. Social media "drives us toward content that is able to provoke consumer conversation," said James Eadie, Olympic portfolio director for Coca-Cola Co. "That drives longevity." Coke's Olympic gambit is its "Move to the Beat" campaign based on a song created by DJ Mark Ronson and singer Katy B. Fans can collect beat fragments on Facebook and edit a version of the song for their own page. Procter & Gamble this week unveiled its "Thank You Mom" advertisement showing mothers around the world raising Olympic athletes. Marc Pritchard, P&G's global marketing and brand building officer, is hoping online viewers will "like" the video on Facebook and drive traffic to its own Facebook pages for brands like Tide detergent, Pampers diapers, Oil of Olay moisturizers, and Cover Girl cosmetics. "What we want to try to do is get a 10 percent lift on our Facebook brand pages," he said, meaning P&G hopes to add 5 million to its fan base of 50 million over the next few months. "That would be a lot quicker than we normally do." Most brands are developing ways to calculate what each click of the "like" or "share" button is worth, Renshaw said, based on factors such as how many people saw it, engaged with it, and the total spent on a particular campaign. None of the brand representatives interviewed for this article would provide advertising spending estimates for their Olympic campaigns. But ad executives said a comprehensive multimedia Olympic campaign might cost anywhere from $30 million to $50 million. The price tag is worth it, brand executives said, because they believe they can weave tighter connections between their brands and target customers during the Olympics compared to other events. P&G's Pritchard said recalls of messages after the company's Vancouver 2010 Olympics television campaign was 30 percent more than for its regular campaigns. (Reporting By Sarah McBride; Editing by Richard Chang) Tech Media Facebook Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Back to top Reuters.com Business Markets World Politics Technology Opinion Money Pictures Videos Site Index Legal Bankruptcy Law California Legal New York Legal Securities Law Support & Contact Support Corrections Connect with Reuters Twitter Facebook LinkedIn RSS Podcast Newsletters Mobile About Privacy Policy Terms of Use AdChoices Copyright Our Flagship financial information platform incorporating Reuters Insider An ultra-low latency infrastructure for electronic trading and data distribution A connected approach to governance, risk and compliance Our next generation legal research platform Our global tax workstation Thomsonreuters.com About Thomson Reuters Investor Relations Careers Contact Us Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

Other News on Thursday, 19 April 2012
NATO says concrete plans emerging for Afghanistan after 2014 |
Exclusive: Bolivia says may de-flag Iranian ships |
Russia admits irregularities in regional vote after protests |
Netanyahu defends comparison of Iran, Nazi Holocaust |
U.S. warns of Boko Haram attacks on Nigeria capital |
Bissau junta sets two-year roadmap to elections |
Peru rebel leader mocks Humala's army after ambush |
Apple wants trial on e-book price-fixing: lawyer |
Social media is gold for Olympics advertisers |
Analysis: Apple results loom large for tech
Nokia's elusive recovery rekindles strategy doubts |
Veteran television personality Dick Clark dead at 82 |
Lionel Richie ousts Minaj for Billboard top spot |
ABC sued over alleged racial bias on The Bachelor |
Syria yet to send clear signal on peace: U.N. chief |
India tests long-range missile; capable of reaching China |
At least 24 killed in series of blasts in Iraq |
Japan near to announcing Myanmar loans restart: source |
Too early to tell on North Korean leader: Clinton |
Analysis: Sarkozy's last best hopes to get off the ropes |
EU states agree in principle to suspend Myanmar sanctions: diplomats |
Libya insists on Gaddafi son trial as ICC visits |
Yemeni army kills seven Islamists in south |
Analysis: Apple results loom large for tech
Sony set to win EU approval for EMI deal: FT |
HP to build printer factory in China: report |
Nokia under pressure to show turnaround plan |
Social media is gold for Olympics advertisers |
Veteran television personality Dick Clark dead at 82 |
Tribeca opens with comedy The Five-Year Engagement |
Two black men accuse ABC of racial bias over 'The Bachelor' |
Diddy beats Jay-Z, as Forbes' richest hip hop artist |
Norwegian killer says planned far larger attacks |
Bashir says Sudan to teach South final lesson by force |
Afghan government, Taliban condemn photos of U.S. troops with Afghan bodies |
Bosnia opens trial of Muslims for war crimes |
Exclusive: France would not support oil release under Hollande |
Turkey arrests more officers over 1997 coup |
Lawmakers press UK government over China murder scandal |
Sun journalist held ahead of showdown for Murdochs |
Apple, Google, Intel fail to dismiss staff-poaching lawsuit |
Verizon Wireless data revenue growth impresses |
Nokia executive quits as phone sales plummet |
New York state sues Sprint for more than $300 million over taxes |
Pitt, Kidman films to premiere at Cannes in 2012 |
Protesters detained at Russian punk group hearing |
Sony-led group wins EU approval to buy EMI publishing |
Greece at new risk of being pushed off euro
Bodies of missing Tenn. mom, Jo Ann Bain, and daughter found
Female Breasts Are Bigger Than Ever
AMD Trinity Accelerated Processing Units Now in Volume Production
The Avengers (2012 film), made the second biggest opening- and single-day gross of all-time
AMD to Start Production of piledriver
Ivy Bridge Quad-Core, Four-Thread Desktop CPUs
Islamists Protest Lady Gaga's Concert in Indonesia
Japan Successfully Broadcasts an 8K Signal Over the Air
ECB boosts loans to 1 trillion Euro to stop credit crunch
Egypt : Mohammed Morsi won with 52 percent
What do you call 100,000 Frenchmen with their hands up
AMD Launches AMD Embedded R-Series APU Platform
Fed Should not Ignore Emerging Market Crisis
Fed casts shadow over India, emerging markets
Why are Chinese tourists so rude? A few insights

USD EUR - 1 year graph		BlogMeter 1.01