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Edition: U.S. Article Save Email Print Reprints Most Popular Most Shared French scientists create skin fast from stem cells 01 Dec 2009 European Factors-Shares seen trimming Friday's gains 1:23am EST Sarah Palin in the belly of the beast: Washington 06 Dec 2009 U.S. bank bailout estimate cut by $200 billion 1:30am EST Intel scraps graphics chip based on Larrabee 06 Dec 2009 Media: It's good for your children? 04 Dec 2009 U.N. climate talks to seek deep CO2 cuts, aid | Video 06 Dec 2009 Travel Postcard: 48 hours in Seoul 03 Dec 2009 Protesters rally against 9/11 trial set for New York 05 Dec 2009 Snap-happy Vienna orangutan opens Facebook gallery 02 Dec 2009 Cable network TNT pinning hopes on "Men" James Hibberd Mon Dec 7, 2009 1:49am EST Related News Showbiz people briefs Fri, Dec 4 2009 Jason Lee sings "Delta Blues" Wed, Nov 18 2009 LOS ANGELES (Hollywood Reporter) - TNT might know drama, but does it remember how to launch a hit show? Entertainment | Television | People | Media On Monday night, the network premieres its comedy-drama series "Men of a Certain Age," which follows a trio of fortysomething guys as they navigate friendships, work and romance. Critics are raving about "Men," which marks Ray Romano's return to television in a starring role. If the show can draw ratings to match its reviews, it won't be a moment too soon. TNT, the once-dominant basic cable brand, is stuck in a midlife crisis of its own. Despite making a push for a new hit this year by debuting the most new series in the network's history (five), TNT is nearly flat in ratings with 2008, averaging 2.3 million viewers in primetime and a 0.8 rating in the adults 18-49 demographic. Although broadcast television has suffered drastic declines during the past four years and basic cable has enjoyed overall growth, TNT hasn't gone along for the ride -- it's still down 11 percent from its peak, even with modest growth the past couple of years. Recent months have set some underachieving precedents, with October ranking as TNT's least-watched month since 1995. Compare those standings to four years ago, when TNT was on top of the basic cable universe, winning quarter after quarter as ad-supported cable's most popular and highest-rated network. TNT's potent combination of sports coverage, second-run movies and second-run crime dramas provided a template for competitors to follow. Its original series "The Closer" was an industry-rocking phenomenon. Although FX's "The Shield" already had proved that a basic cable network can produce a critical hit, "Closer" showed that ad-supported cable channel could draw viewership numbers that were within shouting distance of the larger broadcast figures. 'CLOSER' BUT NO CIGAR TNT still brags about "Closer" and enjoys taking shots at the Big Four networks, but it has been unable to replicate the procedural drama's success. As top rival USA has cranked out new hits including "Burn Notice," "Royal Pains" and "In Plain Sight," TNT's medical series "Heartland," Steven Bochco's legal series "Raising the Bar" and Madison Avenue drama "Trust Me" have come and gone. The Holly Hunter-starring "Saving Grace" showed promise but couldn't perform without its "Closer" lead-in and will have its final season next year. Jerry Bruckheimer's freshman cop drama "Dark Blue" struggled, though it is expected to squeak out a renewal. The network's first reality series, Mark Burnett's "Wedding Day," fizzled during its summer debut. Among TNT's newer shows, "Hawthorne" -- one of the network's five freshman series this year, with "Dark Blue," "Trust Me," "Wedding Day" and "Men" -- and the sophomore "Leverage" have been renewed for another season. Both have been solid performers but average about half as many viewers as "Closer." Which leaves "Men" as the network's best new hope to close the year with a breakout hit. Even with strong reviews and Romano's star power, "Men," a relationship comedy-drama, is by no means a slam-dunk for a network whose original programing has been powered by crime procedurals. If TNT can pull it off, the network could be re-energized, and several components are in place to pick up momentum. It has ordered pilots for an alien-invasion drama from Steven Spielberg, with Noah Wyle as the lead, and a quirky cop drama from George Clooney starring Jason Lee. With "Southland" hitting the air next year and "The Mentalist" coming to the network in a couple of years, all TNT needs is a spark. Entertainment Television People Media More from Reuters U.S. bank bailout estimate cut by $200 billion WASHINGTON (Reuters) - The projected long-term cost of the U.S. government's bailout of the nation's big banks is going to be at least $200 billion less than previously thought, a Treasury Department official said on Sunday night. Cadbury to respond to Kraft offer on December 14 Iran police surround university to prevent protest Dollar retreats, Japan shares hit 6-week high U.N. climate talks to seek deep CO2 cuts, aid | Video More clarity sought on Obama civilian Afghan plan » More Top News special report: Most feared man on Wall St? FBI Special Agent B.J. Kang was there for the arrests of Bernie Madoff and Raj Rajaratnam. Who's next? According to court documents and industry sources, Kang may be focusing in on Steven Cohen and hedge fund SAC Capital Advisors. Full Article Video: FBI may be eyeing SAC capital Five facts about SAC Capital Advisors corporate crime Our new home We’ve rebuilt Reuters.com to make the site faster and easier to use, whether you want a quick glance at the top headlines or a longer deep dive into a topic that’s important to you. Full Article Video Tour © Copyright 2009 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts.com Buyouts Europe: Buyouts Conferences: Venture Capital Journal ECVJ International Financing Review International Securitisation Report Project Finance International PEhub.com PE Week Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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