InfoAnda - Marketing magic: the business of Christmas markets

Pakistanis angry over detentions in Times Sq. case
Monday, May 24, 2010
ISLAMABAD – Relatives of three men detained by Pakistan for alleged links to the suspect in the attempted Times Square bombing say the men are innocent.
They

Taiwan denies boycotting Australian film festival
Thursday, August 6, 2009

AFP - Thursday, August 6TAIPEI (AFP) - - Taiwan's Beijing-friendly government on Wednesday denied boycotting an Australian film festival amid a row over the e

Merkel's support dips, regional ally resigns International
Thursday, September 3, 2009

By Sarah Marsh and Noah Barkin

BERLIN (Reuters) - Chancellor Angela Merkel suffered a double blow on Thursday as a senior party ally in east German

Minister seeks closure of anti-Berlusconi websites
Wednesday, December 16, 2009
ROME (AFP) - – The Italian government moved Tuesday to close down Internet sites encouraging further violence against Prime Minister Silvio Berlusconi, who

Asian markets mixed after Wall Street rally
Wednesday, March 18, 2009

By ELAINE KURTENBACH,AP Business Writer AP - Wednesday, March 18SHANGHAI - Asia's stock market rally seemed to be running out of steam Wednesday, despite an

Obama invites Egypt's Islamist leader to U.S | | 8 July 2012
Israel frees 224 Palestinians, including groom | 16 December 2008
Brad Pitt Says Smoking Pot Turned Him Into A "Doughnut" | 7 August 2009

Justin Bieber leads Friday box office with $12.4 million | 13 February 2011

Forum Views () Forum Replies ()

Read more with google mobile : Marketing magic: the business of Christmas markets

Yahoo! My Yahoo! Mail More Yahoo! Services Account Options New User? Sign Up Sign In Help Yahoo! Search web search Home Singapore Asia Pacific World Business Entertainment Sports Technology Asia Pacific World Marketing magic: the business of Christmas markets AFP - Monday, December 7 Send IM Story Print Christmas decorations are seen near St Stephen's Cathedral in Vienna. Sweet punch, gingerbread and delicate ornaments are a staple at any Christmas market in Austria, but the centuries-old tradition has also become a major business operation. VIENNA (AFP) - – Sweet punch, gingerbread and delicate ornaments are a staple at any Christmas market in Austria, but the centuries-old tradition has also become a major business operation. In Vienna, between three and 3.5 million visitors -- including 500,000 from abroad -- are expected at the biggest market: the fairytale-like Wiener Adventzauber in front of the gothic spires of city hall. And it is only one of about 20 major "Christkindlmaerkte" in the capital, with countless private ones strewn across town. In total, revenues from the markets in Vienna alone will amount to about 60 million euros (90.5 million dollars) this year, according to the local economic chamber (WKW). "As such, Christmas markets are a significant moneymaker for the Viennese economy," said WKW president Brigitte Jank. And not just the individual stalls do good business, so does the tourism industry. "There's an additional 500,000 or 700,000 overnight stays per year thanks to the Christmas markets," estimated Margit Hammerl, Wiener Adventzauber's project manager. In Salzburg, the picturesque stalls were expected to draw about one million visitors and contribute to an additional 230,000 overnight stays between mid-November and late December, according to the organisers. The Tyrolean town of Innsbruck, meanwhile, was due to receive between 800 and 1,000 buses full of Italian tourists over the weekend. Vienna's Adventzauber, one of the biggest markets in Austria and consistently listed among the best in Europe, was actually developed as a tourism concept in 1986. "Until about 25 years ago, there was practically nothing in November in Vienna, the city was dead," Andreas Zenker, a spokesman for the Adventzauber, told AFP. The city sought a major project to attract tourists after the summer months and the job fell to the Christmas markets, a tradition that appeared as early as 1296 in Vienna and 1491 in Salzburg. These have become a real "magnet for tourists" in the past two decades, Ulrike Rauch-Keschmann of the National Tourist Office told AFP. And their success can be seen in the annual tourism figures. According to the Vienna tourism board, overnight stays in November and December 1986 totalled just over 630,000. Last year, they numbered over 1.6 million, an almost three-fold hike in 23 years. "It's definitely an economic factor," said Rauch-Keschmann. The markets are now a key element in any advertising campaign. Tourists come from neighbouring countries like Hungary, Italy and Germany -- travel agencies organise short shopping trips to Austria that include the Christmas markets -- but also from further afar like the Netherlands, Britain and even Asia. And the economy at large benefits. According to the Vienna authorities, the markets and the resulting influx of tourists indirectly create some 30,000 jobs in the hotel and restaurant industry every year. This year, the city of Vienna and the economic chamber invested some 1.3 million euros in the Wiener Adventzauber, including for publicity, decorations, lighting and children's activities. "(But) the publicity value is already three times as much as the money invested," thanks to media reports, said Margit Hammerl. The markets are also still a hit with the locals, who like to meet there over a mug of steaming sweet "Punsch" or "Gluehwein" (mulled wine). About 1.1 million Viennese -- about three quarters of the population -- are expected to visit a Weihnachtsmarkt this year, each giving out an average 18 euros per visit, according to a study by the Vienna economic chamber. For the stall owners, business is tough. A medium-sized hut at the Adventzauber costs 7,000 euros, applications must be made early, competition is stiff and owners are subject to strict checks regarding their wares and opening hours. But in the end, it's all worth it, said Rainer Tobisch, who has been selling ceramic dishes and cartoon figurines for over 17 years in different locations. "Or else we wouldn't keep doing it year after year," he noted. Recommend Send IM Story Print Related Articles US-ENTERTAINMENT Summary Reuters - Monday, December 7 "Blind Side" tackles top spot at box offices Reuters - Monday, December 7 'SNL' can't resist Tiger Woods jokes AP - Monday, December 7 African-American princess joins Disney royals AFP - Monday, December 7 "Agitprop" Austrian sculptor Hrdlicka dies at 81 Reuters - Monday, December 7 News Search Top Stories Climate pledges 'put world on track for 3.5 C rise' British royals warn newspapers over paparazzi shots UAE stocks recover after Dubai debt crisis losses German firms complain of tight credit, intrusive banks Hundreds protest New York 9/11 trial More Top Stories » ADVERTISEMENT Most Popular Most Viewed Most Recommended Hundreds protest New York 9/11 trial Saudi hails 'perfect' oil price, stable market Saudi investors shrug off Dubai debt crisis UAE stocks recover after Dubai debt crisis losses British royals warn newspapers over paparazzi shots More Most Viewed » Global stocks mixed amid Dubai debt crisis Tiny magnetic discs could kill cancer cells: study Alcohol helps cut heart disease risk for men: study Mankind using Earth's resources at alarming rate Dubai blackout over debt plans to hit Gulf markets More Most Recommended » Elsewhere on Yahoo! Financial news on Yahoo! Finance Stars and latest movies Best travel destinations More on Yahoo! News Home Singapore Asia Pacific World Business Entertainment Sports Technology Subscribe to our news feeds Top StoriesMy Yahoo!RSS » More news feeds | What are news feeds? Also on Yahoo Answers Groups Mail Messenger Mobile Travel Finance Movies Sports Games » All Yahoo! Services Site Highlights Singapore Full Coverage Most Popular Asia Entertainment Photos Copyright © 2009 Yahoo! Southeast Asia Pte. Ltd. (Co. Reg. No. 199700735D). All Rights Reserved. Terms of Service | Privacy Policy | Community | Intellectual Property Rights Policy | Help

Other News on Monday, 7 December 2009
ElBaradei sets conditions for Egypt presidency run
Virgin Galactic readies maiden suborbital flight
Climate pledges 'put world on track for 3.5 C rise'
British royals warn newspapers over paparazzi shots
Karzai urges flexibility for U.S. troop timeline |
West Bank settlers step up resistance to freeze
Iraq cuts short nightlife revival with bar closures
Indian PM arrives in Russia for arms, nuclear deals |
Police clash with youths on Greek riots anniversary |
Israeli settlers step up protest against freeze
U.N. says biggest climate talks in history must deliver |
Turkey says no more troops for Afghanistan
Swiss minaret ban reversal vote in pipeline |
Iran opposition leader says reform movement alive |
Malaysia grabs three of five Super Series titles
E.Asian Games medal race has familiar look
Mass. Sen. hopefuls working to get voters to polls
Study: Missing DNA can promote childhood obesity
Wolf recovery at crossroads in the Southwest
China's Liu Zige wins 200m fly, misses record
Australia steps up wildfire preparedness
'Blind Side' eclipses 'New Moon' with $20M weekend
Pakistan police arrest gang accused in bombings
21 killed, 50 hurt in bus collision in Bangladesh
Obama aide cites al-Qaida leader in Afghanistan
McCain troubled by Afghan pullout target date
15 killed, 30 hurt in bus collision in Bangladesh
Clinton hasn't looked into Knox case in Italy
Obama security adviser: Picture not good on Iran
PROMISES, PROMISES: A closed meeting on openness
Must-pass bills pile up as days wind down
Obama To Meet With Democrats On Health Care Bill
Reed Certified As Atlanta Mayor
GOP Wants Baucus Investigated For Recommending Girlfriend In U.S. Attorney Post
Two People, Dozens Of Horses Killed In Barn Fire
'SNL' can't resist Tiger Woods jokes
African-American princess joins Disney royals
Blind Side tackles top spot at movie box offices |
Marketing magic: the business of Christmas markets
Episcopal church elects lesbian bishop in Los Angeles
"Agitprop" Austrian sculptor Hrdlicka dies at 81
Bacons perform at Philly Mummers' fundraiser
Climate change has silver lining for English vineyards
Dubai faces gradual exodus of expatriate workers
Iraq poll preparation begins
British banks face tax on bonuses: reports
Afghan women among worst off in world-rights group |
Facebook forms board on online safety
Unbeaten NFL Saints get a scare but keep up with Colts
Intel scraps graphics chip based on Larrabee
Date for US drawdown needed for Afghans: Gates
Fake drugs trade on the rise: EU
US to launch new bid to hunt down Bin Laden
Iranian police surround university to prevent protest |
Spain move to help Western Sahara hunger striker
Bolivia's Morales claims re-election, Congress control |
Opposition figures arrested as Sudan bans rally
Mexicans in drug war city call on army to leave |
Iraq lawmakers end impasse, election to go ahead
Tough times force OPEC members to close ranks
Iraq clears way for parliamentary elections
Iraq lawmakers end impasse, election to go ahead |
Opposition figures arrested as Sudan bans rally |
Senior Venezuelan minister resigns in bank scandal |
Sudan must explain Darfur peacekeeper killing
Honduras' Zelaya to stay in Brazil embassy |
Japan PM support below 60 percent as coalition bickers |
Facebook forms board on online safety |
Intel scraps graphics chip based on Larrabee |
Election of lesbian bishop reopens Anglican wounds
US applauds Iraq plans for parliamentary elections
Pearl Harbor survivor back for 1st time since war
Police charge 3 after Indonesian bar fire kills 20
WA police probe fake radio call reporting shooting
Popularity soars for Taiwan opposition leader
More than 500 claims filed against NW Jesuits
Drunk Taiwan vote loser shoots rival's sister
Obama rallies Democratic troops on health care
Obama urges Dems to pass health care overhaul
Philippines says clan gunmen attack police
Kashmir's anonymous graves summon darkest days
Senate votes to spare plaintiffs' lawyers
10,000 lanterns fly into record book in Indonesia
Chicago police say nothing found in Blago burglary
Japan PM support below 60 percent as coalition bickers
Philippine massacre suspects face rebellion raps
Broken promises fuel Thai insurgency: analysts
Australia opposition leader enjoys poll boost
Asian markets mixed after US jobs report
Korea Hot Stocks
Xinhua: China auto sales pass 12M in Jan-Nov
World trade to fall "unprecedented" 10 pct: Lamy
Blind Side tackles top spot at movie box offices |
Japan to finalise stimulus package: PM
Jack Black gets animated with movie project |
Pakistan
Kennedy Center gala honors performing arts greats |
NZ recovery may not be sustainable
Cable network TNT pinning hopes on Men |
Xinhua: China plans to keep stimulus, easy credit
Mamet's Race more entertaining than insightful |
China's BoCom says has financing plans, no timetable
Bennett Miller in talks to direct Moneyball' |
Seoul shares rise on U.S. data relief; exporters up
Jerry O'Connell signs on for NBC pilot |
Galactic enlists New Orleans legends for new album |
Billboard names Powter One-Hit Wonder of Decade
Jerry O'Connell signs on for NBC pilot
Cash-strapped Americans seek holiday gift alternatives
Kennedy Center gala honors performing arts greats
Obama on Bruce Springsteen: 'he's the Boss'
Bennett Miller in talks to direct "Moneyball'
Boyle stays British number one
'The Blind Side' tops North America box office
"Blind Side" tackles top spot at movie box offices
Mom Gives Birth Aboard Southwest Airlines
Greece at new risk of being pushed off euro
Bodies of missing Tenn. mom, Jo Ann Bain, and daughter found
Female Breasts Are Bigger Than Ever
AMD Trinity Accelerated Processing Units Now in Volume Production
The Avengers (2012 film), made the second biggest opening- and single-day gross of all-time
AMD to Start Production of piledriver
Ivy Bridge Quad-Core, Four-Thread Desktop CPUs
Islamists Protest Lady Gaga's Concert in Indonesia
Japan Successfully Broadcasts an 8K Signal Over the Air
ECB boosts loans to 1 trillion Euro to stop credit crunch
Egypt : Mohammed Morsi won with 52 percent
What do you call 100,000 Frenchmen with their hands up
AMD Launches AMD Embedded R-Series APU Platform
Fed Should not Ignore Emerging Market Crisis
Fed casts shadow over India, emerging markets
Why are Chinese tourists so rude? A few insights

USD EUR - 1 year graph	VPN on MacOSX	BlogMeter 1.01