Forum Views ()
Forum Replies ()
Read more with google mobile :
Teen sensation Bieber gears up for busy year
|
Edition:
U.S.
Article
Save
Email
Print
Reprints
Most Popular
Most Shared
Factbox: Winners, losers in House healthcare bill
8:50am EDT
FACTBOX-US healthcare bill would provide immediate benefits
19 Mar 2010
Democrats face dubious voters on healthcare
1:50am EDT
Obama secures landmark healthcare victory
| Video
10:20am EDT
UPDATE 2-Venezuela punishes 80 firms for power use
21 Mar 2010
FACTBOX-US healthcare bill would provide immediate benefits
19 Mar 2010
Nanotech robots deliver gene therapy through blood
21 Mar 2010
Obama secures landmark healthcare victory
| Video
10:20am EDT
Factbox: Winners, losers in House healthcare bill
8:50am EDT
Q+A: How does healthcare overhaul affect Medicare?
1:50am EDT
Teen sensation Bieber gears up for busy year
Monica Herrera
Sun Mar 21, 2010 10:25pm EDT
Singer Justin Bieber gestures as he arrives at the 52nd annual Grammy Awards in Los Angeles January 31, 2010.
Credit: Reuters/Mario Anzuoni
NEW YORK (Billboard) - "He causes riots everywhere he goes, and my mom loves him almost as much as I do!" sputters a blond girl in a bubble-gum-pink sweater, flanked by two other breathless tweens. You'd have to be on a severe pop-culture fast not to know which star they're kvelling over, but in any event, they let his name be heard loud: "Justin Bieeeberrr!"
Entertainment | Music | People
It's 10 o'clock on a Thursday morning, and of the hundreds packed into New York's Hammerstein Ballroom, roughly three dozen are kids who have managed to score VIP seats. Bieber is performing at Nickelodeon's 2010 "upfront" presentation to advertisers, where the youth-centric network is announcing its new slate of programing. After sitting attentively through pitches about "igniting fan position" and supercharging the SpongeBob SquarePants franchise, the Biebermaniacs, necks craned, phones and Flip cams in hand, angle to capture a frame of the most famous 16-year-old in the game.
"Your world is my world, and my heart is your heart," Bieber sings in a sweet tenor, perched on a stool and strumming the melody of his first hit, "One Time," on an acoustic guitar. Then he launches into his new single, "Baby," bounding through choreography, thwacking his drummer's kit, rapping Ludacris' guest verse and clutching his chest during swoon-worthy lines like "We will nevah-evah-evah be apart." Afterward, Bieber sticks around to change the lives of a few brace-faced girls, who hug the lip of the stage and clutch their Converses in hopes of an autograph.
"He-signed-my-shoes-and-my-arm-and-my-cell-phone," says Stephanie Mordoh, a breathless eighth-grader from Westchester who's here with two friends. "He's just so talented and amazing." Bieber poses for a few photos and fields some on-camera questions. On the Jonas Brothers-vs.-Justin Bieber inter-fan beef (their shared initials are partly responsible, as anyone under 16 will tell you), he calmly says, "Our fans seem to fight, and I don't know why. But I don't care, you know? It's whatever." Five minutes later, he's gone, whisked away by his handlers to the next appearance.
HIS 'WORLD'
Since being plucked from his hometown of Stratford, Ontario, Bieber has grown from a 13-year-old with a popular YouTube account into a sensation touring with Taylor Swift and boasting sales and social-network stats that rival those of any Disney star. The difference between him and Miley Cyrus or the Jonas Brothers, though, is that their careers were jump-started by TV shows.
Bieber's debut album, "My World," was released in November on Island through the Raymond Braun Music Group (a 50/50 joint venture between R&B star Usher Raymond and Bieber's manager, Scott "Scooter" Braun). It arrived at No. 6 on the Billboard 200 with 137,000 copies and has since sold 1 million, according to Nielsen SoundScan, a total likely boosted by iTunes' Complete My Album campaign. Four tracks -- "One Time," "One Less Lonely Girl," "Favorite Girl" and "Love Me" -- were released before the album and all charted, making Bieber the first solo artist to have four top 40 singles before the release of his debut album. All seven of the album's songs have charted since, for a total of 3.3 million in individual track sales.
Bieber will release "My World 2.0," his second album in less than five months, on Tuesday (March 23). Once again, four tracks already have been released to iTunes, one of which, "Baby," debuted at No. 5 on Billboard's Hot 100. Label executives declined to provide a specific sales projection, but Island Def Jam Music Group (IDJMG) plans to ship 1 million copies of "My World 2.0" in its first week of release -- a sharp increase from the estimated 300,000-400,000 copies shipped of "My World" in its first week.
"I've heard the forecasts, which make me smile because they're a lot higher than what they thought last time," Braun says. "Last time, the ... research team (at IDJMG parent company Universal) told the label that we would sell 30,000-60,000 records from November 17 to December 31. ("My World" sold 728,000 through SoundScan's last chart week of 2009.) Now they have a different outlook, and part of me is nervous because it's easy to be underestimated and then prove people wrong. It's not as easy when they have such high expectations."
Those expectations, however, are the result of Team Bieber's ability to harness his vast online fan base. "So many artists have Internet traction but are not able to attach anything to it and make money," Def Jam executive vice president Chris Hicks says. "We monetized almost every corner of 'My World' -- every record we released charted. That's why we sold albums and not singles over the holidays. People could feel confident that they were buying into a burgeoning superstar."
BIEBERMANIA
The single "One Time" was released in spring 2009, but it didn't pick up steam until midsummer, when the video hit YouTube, where Bieber's subscriber base already stood at 40 million. "One Time" debuted at No. 95 on the Hot 100 in late July, and traditional media outlets gradually caught up to the notion that a viral sensation without any national TV presence had fans eager to forge a deeper connection.
"He had such a huge online fan base that our biggest challenge was, "How do we convince the traditional partners we work with that this kid is real, that these viral fans really exist?'" IDJMG senior director of marketing Gabriela Schwartz says. "So we did the more traditional promo tour and started getting out some of our creative assets, and we saw immediate reactions." An almost comical series of PR boons followed, in which Bieber would arrive for a promo appearance and the host venue was completely unprepared for the crowd that showed up to see him.
Top 40 WHTZ (Z100) New York program director Sharon Datsur describes an online chat that Bieber did for the station in September 2009. "When the chat started, it nearly crashed the system, and we had record-breaking numbers for any celebrity chat we've ever done. We started playing his music shortly after that."
Bieber's "Today" show performance October 12 drew more than 2,000 fans, according to NBC, the most of any act in 2009. Things got out of hand at a much-publicized November 20 appearance at Long Island's Roosevelt Field Mall, where a surging crowd led to the event's cancellation. IDJMG senior vice president of sales James Roppo was arrested and held overnight by Nassau County police for not sending a tweet from Bieber's Twitter page that instructed his fans to disperse. (Only Bieber and Braun know the password.) Roppo wouldn't speak about the incident, which is still under investigation, but Braun says his lawyer is cooperating with authorities. The Nassau County district attorney's director of communications, Carole Trottere, said in an e-mailed statement, "We are working with the attorneys for Def Jam Records to further investigate what happened on that day. We are also in the process of looking into the level of responsibility held by the various corporations involved in the event and their agents."
BIRTHDAY BOY
In the middle of all this pandemonium is a kid whose music is quickly catching up to his popularity. Bieber turned 16 March 1, and "My World 2.0" reflects a more mature sensibility. It has dance-pop ear candy like "Somebody to Love" and "Runaway love," a slow-burner ballad in "Up," a catchy Sean Kingston collaboration in "Eenie Meenie" and a potential career-maker titled "U Smile," a piano-driven ballad that directly addresses Bieber's devout followers.
Needless to say, Bieber is pretty tired these days. Between interviews and appearances, he studies a required three hours daily. "School sucks," he says defiantly, between bites of Chinese takeout while en route from biology lessons to a photo shoot with Seventeen magazine. His handlers also make sure he gets at least one day off per week, to just relax or play sports (basketball, hockey, skateboarding). About 30 of his friends were flown to Los Angeles for his 16th birthday, where he sumo wrestled with Young Money upstart Lil Twist.
"I'm only 16 once," Bieber says. "I've got to live like it."
In the same breath, though, he announces that he's excited to tour throughout 2010. Bieber will headline arenas and theaters in 40-plus North American cities, and he says he's confident he can sell out New York's Madison Square Garden. "I just think that I have enough fans, so I could pull in the people. I don't really get nervous anymore."
Bieber doesn't let cries of "teen pop fad" faze him, either. "There's more people that like me than there are who hate me, so I kind of brush it off," he says. "People say, 'Oh, people just like him because he's pretty.' Or the funniest one: 'When he goes through puberty, he's not going to be a good singer anymore.' How does that make sense when we've seen people like Michael Jackson and Usher and Justin Timberlake do it?"
Millions of daughters and moms uniting for the common cause of Bieber fever surely won't hurt sales. But it's clear that the biggest driver in all of this is Bieber himself, who still replies to his fans on Twitter as though the past whirlwind eight months haven't turned his world upside down. "I still (use Twitter) as much as before," he says. "People write to me and say, "I'm giving up, you're not talking to me.' I just write them a simple message like, 'Never give up,' you know? And it changes their life."
Entertainment
Music
People
More from Reuters
Obama secures landmark healthcare victory
WASHINGTON (Reuters) - President Barack Obama secured a landmark victory with the House of Representatives giving final approval to a sweeping healthcare overhaul, expanding insurance coverage to nearly all Americans. | Video
Health stocks outpace market after reform passes
Wall Street little changed as healthcare shares rise
| Video
Chinese media launches new attack on Google
| Video
China opposes trade and currency wars: Premier Wen
Senators to square off over financial reforms
» More Top News
The immediate benefits
Here is what to expect if President Obama signs the entire package into law. Full Article
Commentary: Bill helps control costs
What's the impact on Medicare?
After the vote: Useful links to guide you
Health
Industry winners and losers
The healthcare reform bill delivers some good news for drugmakers, device companies and even health insurers. Full Article
Health stocks outpace market
Questions for the Pfizer CEO? Ask here
Healthcare costs surged in 2009
Graphic: Trends in healthcare costs
Global Markets
© Copyright 2010 Thomson Reuters
Editorial Editions:
Africa
Arabic
Argentina
Brazil
Canada
China
France
Germany
India
Italy
Japan
Latin America
Mexico
Russia
Spain
United Kingdom
United States
Reuters
Contact Us
Advertise With Us
Help
Journalism Handbook
Archive
Site Index
Video Index
Analyst Research
Mobile
Newsletters
RSS
Podcasts
Widgets
Your View
Labs
Thomson Reuters
Copyright
Disclaimer
Privacy
Professional Products
Professional Products Support
Financial Products
About Thomson Reuters
Careers
Online Products
Acquisitions Monthly
Buyouts
Venture Capital Journal
International Financing Review
Project Finance International
PEhub.com
PE Week
Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests.
NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.
Other News on Monday, 22 March 2010 UN chief in Gaza calls for lifting of Israeli blockade
Sarkozy facing rebuke as France votes
Sarkozy loses heavily in French regional poll
|
Allawi leads Iraq vote, Maliki asks for recount
Obama invites defiant Israeli PM for talks
U.S. missile strike kills 8 militants in Pakistan
|
ETA ready for 'path of political change'
Netanyahu firm on settlements before U.S. visit
Hundreds evacuated after Iceland volcano erupts
Taliban commanders given training in Iran: report
UN chief slams Israeli blockade of the Gaza Strip
Darfur donors raise $841 million
Palestinians warn Israel after troops kill 4
|
Three Die When Two Planes Collide In Florida
Darfur donor conference falls short of expectations
Venezuela punishes 80 firms for power use
|
Iraq PM rebuffed after demanding vote recount
Former Interior Secretary Stewart Udall, Dies At 90
Back On My Feet Comes To Washington D.C.
U.S. actions contrary to desire for better ties
Magnitude 4.8 Earthquake Strikes Cuba
Bomb blast kills 10 in southern Afghanistan
Democrats Likely Have Enough Votes To Pass Health Care Bill
Militant group in Kabul with draft peace deal
Missile strike kills 8 militants in Pakistan
US drone strike kills four in NW Pakistan: security officials
U.S. House Democrats expect healthcare bill passage
Pakistani Taliban kill 4, calling them US spies
Khamenei accuses Obama of plotting against Iran
India tests new version of cruise missile
China's Xinjiang restores access to email, websites
On the wrong track
GM Daewoo 'to recall 58,000 vehicles in S.Korea'
IMF warns wealthiest nations about their debt
India's Bharti ties up $8.3bn to finance Zain deal
China warns US against sanctions over currency
"Alice" stays atop box offices for third week
Alice stays atop box offices for third week
|
US may keep terror suspects at Bagram base: report
British Airways strike enters final day
Rio employees China trial opens, guilty plea reported
|
UN housing project could unlock Gaza reconstruction
Merkel gives Greece EU stability pledge
Karzai meets Afghan insurgent delegation
|
Sarkozy reviews options after French poll defeat
|
Pakistan seeks permission to investigate nuclear scientist
|
U.S. warns ships off Yemen of possible al Qaeda attack
|
With health vote, Obama claims a new place in history
Vatican must take abuse more seriously: Swiss abbot
|
Gene study highlights cancer risk for "never smokers"
Cherry blossoms bloom in Tokyo, spring on the way
Sandstorms across China prompt health warnings
Thailand raises stakes against 'Red Shirts'
Obama Hails Passage Of Health Care Bill As Victory "For The People"
Rio Tinto exec Stern Hu to plead guilty: Dow Jones
EU Commissioner Predicts Clean Nations Set To Rule Politically
Cambodia threatens to expel UN envoy
Hero Pacquiao flies home to face politics
Hong Kong air pollution hits record levels
Important dates in surgeon's manslaughter case
Cyclone Ului leaves destruction in its wake
Australia investigates deadly crocodile attack
US Congress passes historic health care bill
PAKISTAN
More foreign firms feel unwelcome in China
Seoul shares fall led by steel, banking issues
China begins trial of 4 Rio Tinto employees
India's Bharti says funds raised for Zain buyout
NZ's Auckland City sets note rate at 6.28 pct
Hurt, Rossellini join "Late Bloomers"
Kuwaitis: You Can Call Me 'Al'
Conan, Fox resume talks for late-night show
|
Paralympics goes back to military roots
Police Accidentally Raid House 50 Times ? And Counting
Paralyzed Woman Takes 8th Floor Plunge
Rosie O'Donnell at work on daytime talk show
|
Musicians pay tribute to Alex Chilton at SXSW
|
Graco Recalls 1.2 Million Unstable High Chairs
Scientists use carbon-dating to check wine vintages: study
Clinton vows 'rock solid' commitment to Israel
Pakistan foils plot to bomb Western targets
|
EU ministers agree to act on Iran satellite jamming
US-TECH Summary
Clinton says Israel settlements obstacle to peace
Microsoft's browser loses market share in Europe
Middle East envoy urges calm after settlement row
|
Israeli warplanes bomb Gaza: officials
Barroso presses Merkel on Greek aid, Athens warns
|
Clinton says Israel settlements obstacle to peace
|
UN body rejects Tanzanian bid for ivory sale
Beijing-bound Karzai seeks China help in peace push
|
Stones hurled at Sri Lankan broadcaster's office; 4 hurt
|
U.S., Israel dispute over settlements deepens
|
Sumatran tiger kills man as friends try to help
Karzai meets envoys of Taliban-linked group
Rio Tinto officials plead guilty to China bribery
Mob attacks private broadcaster in Sri Lanka
Four Rio employees plead guilty in China
CORRECTED
Sandstorms across China prompt health warnings
Cambodia says UN envoy interfered, may be expelled
Amnesty slams torture of detainees in Kazakhstan
Chinese media launches new attack on Google
|
New Superbug Trumps MRSA In Hospital Infection Rates
Angelina Jolie's "Animalistic" Shots At 15 To Be Auctioned
Depp says he's always been a Mad Hatter
AT&T to sell Palm, Dell smartphones
|
Klansman Excused From Jury Duty
Man Burned In Meth Lab Explosion
Men Charged For Pirated DVD Operation In Suburban Chicago Salon
"Pirates Of The Caribbean 4" Looking For Women With Real Breasts In Audition
U.S. Facing Severe Flooding This Spring
Microsoft's browser loses market share in Europe
|
Wild tiger kills Indonesian man
FEMA Expected To Visit Flooded Dakota Area As Water Recedes
Researchers Say Seaweed Fiber Efffective In Blocking Fat Absorption
Florida Firefighter Arrested, Charged With Cyberstalking
Depp says he's always been a Mad Hatter
Sex talk show scandalises conservative Georgia
US firms feel increasingly unwelcome in China
Cult Pakistan website fires classic cars passion
Coca-Cola hit by pollution claim in India
Washingtonians get intimate meeting with Neanderthal
EU presidency wants Greek aid decision at summit
Drug violence hits the stage in Mexico City opera
Conan, Fox resume talks for late-night show
Weisz wins top actress gong in London theatre awards
Clinton urges Israel to make difficult choices for peace
Hurt, Rossellini join "Late Bloomers"
Teen sensation Bieber gears up for busy year
Vietnam growth seen at 6%: central bank
Asian shares lower on Indian rate move
Seoul shares fall as steel issues, banks drag
S.Korean bonds edge up, bond index talk helps
Alice stays atop box offices for third week
|
Teen sensation Bieber gears up for busy year
|
Hurt, Rossellini join Late Bloomers
|
Greece at new risk of being pushed off euro
Bodies of missing Tenn. mom, Jo Ann Bain, and daughter found
Female Breasts Are Bigger Than Ever
AMD Trinity Accelerated Processing Units Now in Volume Production
The Avengers (2012 film), made the second biggest opening- and single-day gross of all-time
AMD to Start Production of piledriver
Ivy Bridge Quad-Core, Four-Thread Desktop CPUs
Islamists Protest Lady Gaga's Concert in Indonesia
Japan Successfully Broadcasts an 8K Signal Over the Air
ECB boosts loans to 1 trillion Euro to stop credit crunch
Egypt : Mohammed Morsi won with 52 percent
What do you call 100,000 Frenchmen with their hands up
AMD Launches AMD Embedded R-Series APU Platform
Fed Should not Ignore Emerging Market Crisis
Fed casts shadow over India, emerging markets
Why are Chinese tourists so rude? A few insights