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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Entertainment > Article Home Business & Finance News U.S. Politics International Technology Entertainment Film Music People Television Arts Industry Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Beyonce sued by Abercrombie & Fitch over fragrance Wed Sep 16, 2009 8:10pm EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Alexandria Sage and Jonathan Stempel SAN FRANCISCO/NEW YORK (Reuters) - Fierce is the battle against a pop diva's perfume. Abercrombie & Fitch, the apparel chain known for its racy marketing and casual look, has sued Beyonce Knowles to try and stop the singer from launching a new line of fragrances. In a federal lawsuit filed on Tuesday in Columbus, Ohio, Abercrombie claims a fragrance under the singer's "Sasha Fierce" label "poses a likelihood of confusion" with the retailer's own "Fierce" brand. In English vernacular "fierce" means "cool" or "fabulous." Media reports say Knowles, the former Destiny's Child frontwoman whose hits include "Single Ladies," "Crazy in Love" and "If I Were a Boy," plans to start selling a fragrance in early 2010 in partnership with perfumers Coty Inc. Abercrombie said such confusion could deprive it of control over a trademark it has used since 2002, and perhaps cost it sales. The lawsuit seeks to halt potential trademark infringement, unfair competition and deceptive trade practices. But on Wednesday, Coty executives said they do not intend to name the fragrance after Beyonce's alter-ego -- Sasha Fierce -- and hence it would pose no threat to Abercrombie's product. "The terms Fierce and Sasha Fierce are not being used as names of a Beyonce fragrance," read a statement from Coty. A publicist for Knowles, Alan Nierob, confirmed that. Best known for clothing sold to teens and college-age adults, New Albany, Ohio-based Abercrombie said it has sold more than $190 million worth of fragrance under the Fierce name, and expects $64 million of sales in 2009. Abercrombie sells Fierce at more than 350 retail stores and on its website, typically for $40 to $70 in bottles featuring a young man's muscular, nude torso. The fragrance is sprayed throughout stores via a scent machine or by store employees. "A&F's intent is that all garments that leave the store have the FIERCE scent attached to them," the complaint said. The company markets Fierce as a men's cologne whose "fresh citrus aroma" and "warm musky subtleness" will "naturally draw her curiosity because of its seductive nature." Abercrombie may have heard that a competing Knowles fragrance was in the works "but it turned out to be wrong," said Jed Wakefield, chair of the trademark litigation group at Fenwick & West, who had no inside knowledge of the case. "There are cases where a trademark owner learns about plans by a junior user to start use and they rush into court to get an injunction before it starts," Wakefield said. "That's not uncommon in trademark litigation where there has been pre-release publicity or the like." Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! 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