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Read more with google mobile : Beyonce sued by Abercrombie & Fitch over fragrance | Entertainment |

My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Entertainment > Article Home Business & Finance News U.S. Politics International Technology Entertainment Film Music People Television Arts Industry Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Beyonce sued by Abercrombie & Fitch over fragrance Wed Sep 16, 2009 3:07pm EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Alexandria Sage and Jonathan Stempel SAN FRANCISCO and NEW YORK (Reuters) - A battle between the pop star and the fashion brand just turned fierce. Abercrombie & Fitch Co, the apparel retailer known for sexy advertising and casual looks, has sued the singer Beyonce Knowles, claiming her plan for a new fragrance to be launched in early 2010 infringes on its existing trademark. In a federal lawsuit filed on Tuesday in Columbus, Ohio, Abercrombie claims a fragrance under the singer's "Sasha Fierce" label "poses a likelihood of confusion" with the retailer's own "Fierce" brand. It said such confusion could deprive it of control over a trademark it has used since 2002, and perhaps cost it sales. The lawsuit seeks to halt potential trademark infringement, unfair competition and deceptive trade practices. Representatives of Knowles did not immediately respond to a request for comment. Best known for clothing sold to teens and college-age adults, New Albany, Ohio-based Abercrombie said it has sold more than $190 million worth of fragrance under the Fierce name, and expects $64 million of sales in 2009. Abercrombie sells Fierce at more than 350 retail stores and on its website, typically for $40 to $70 in bottles featuring a young man's muscular, nude torso. The fragrance is sprayed throughout stores via a scent machine or by store employees. "A&F's intent is that all garments that leave the store have the FIERCE scent attached to them," the complaint said. The company markets Fierce as a men's cologne whose "fresh citrus aroma" and "warm musky subtleness" will "naturally draw her curiosity because of its seductive nature." A saleswoman at a San Francisco store nonetheless described it as a "unisex" scent. WHO IS MORE FIERCE? Fragrance maker Coty Inc has signed an agreement to market Knowles' fragrance. Knowles, often known solely by her first name, is one of the world's best-known singers, after having risen to fame as lead singer of the group Destiny's Child. Last November, her album "I am ... Sasha Fierce" debuted at No. 1 on the U.S. Billboard 200 chart. On Sunday, the song "Single Ladies (Put a Ring on It)" from that album won the Video of the Year award at the MTV Video Music Awards. In English vernacular "fierce" means "cool" or "fabulous." Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: Your shower may be blasting you with germs: study Also On Reuters To bomb, or to bunker? Israel's Iran choices narrow Video Video: Famous outbursts... and apologies Blog: What do you think of the Baucus healthcare plan? More Entertainment News Patrick Swayze made peace with death, memoir shows | Video West apologizes to Swift, Obama weighs in on furor | Video Leno show loses 7 million viewers on second night | Video The Beatles turn U.S. charts back to 1960s Whitney Houston says she is "drug-free" | Video More Entertainment News... Video Talk of the Town Play Video More Video... Editor's Choice Slideshow A selection of our best photos from the past 24 hours. 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