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Edition: U.S. Article Comments (0) Email Print Reprints Read WikiLeaks founder Assange refused bail by UK court 10:36am EST Taylor says U.S. headed for recession | 06 Dec 2010 China hits back at criticism over North Korea | 8:20am EST US STOCKS-Futures rise on tax cut deal 7:42am EST U.S. exits Citigroup stake and earns $12 billion profit 12:52am EST Discussed 62 Senate bid to renew ”middle-class” tax cuts fails 45 Premature to end military’s ban on gays: Senator McCain 41 Special Report: A day without genetically altered orange juice Watched Bejeweled bra exposed in NY Thu, Oct 21 2010 Row over vote orgasm video Fri, Nov 19 2010 Playboy opens Mexican casino Sun, Dec 5 2010 Analyst Research Report Title Price Market Edge Equity Research Report Provider: Market Edge $10.0 Buy ValuEngine Detailed Valuation Report for CRM Provider: ValuEngine, Inc. $25.0 Buy CRM: Risk/Reward Rating: Full Report: Cash Truth Behind the Reported Earnings Provider: New Constructs, LLC $25.0 Buy SALESFORCE-COM INC (CRM=US) - REPORT FOR ACTIVE TRADERS Provider: Pechala's Reports $25.0 Buy Infotech Industry Market Research and Competitive Analysis 2010 Provider: Plunkett Research, Ltd. $299.0 Buy NYSE and AMEX quotes delayed by at least 20 minutes. NASDAQ delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here. Small Business Using your smartphone as a remote Controlling a ball with a smartphone is just the tip of the iceberg for entrepreneur Ian Bernstein. The Orbotix founder envisions many applications for his technology such as helping the physically challenged. Full Article | Video Factbox: Orbotix TechStars’ founder predicts accelerator implosion Salesforce.com takes on Oracle in database market Tweet This Share on LinkedIn Share on Facebook BOSTON (Reuters) - Cloud-based software maker Salesforce.com Inc is entering the business of selling database programs that manage vast arrays of corporate data, challenging leader Oracle Corp in the $21 billion a year market. Salesforce -- the... Related News Microsoft offers Salesforce users money to switch Mon, Dec 6 2010 UPDATE 1-Microsoft offers Salesforce users money to switch Mon, Dec 6 2010 Google takes on Amazon, Apple in e-books market Mon, Dec 6 2010 Analysts more cautious on PC sales outlook Mon, Nov 29 2010 UPDATE 3-Analysts more cautious on PC sales outlook Mon, Nov 29 2010 Related Topics Technology » Media » iPad » Stocks BOSTON | Tue Dec 7, 2010 9:58am EST BOSTON (Reuters) - Cloud-based software maker Salesforce.com Inc is entering the business of selling database programs that manage vast arrays of corporate data, challenging leader Oracle Corp in the $21 billion a year market. Salesforce -- the world's biggest maker of cloud-based software that its customers access over the Internet -- announced its new Database.com service on Tuesday as it diversifies its lineup of software programs for businesses. The company has long generated the bulk of its revenue from selling software for managing corporate sales and marketing activities, but has branched into other areas in recent years in a bid to accelerate sales growth. Database.com is built on the same cloud computing model as Salesforce.com's existing products: Salesforce.com will host the database, which customers will access via secured connections over the public Internet. The fee covers software costs, hosting and data storage. Database.com, which will be available next year, can store data for applications written for Facebook, Twitter, Apple Inc's iPhone and iPad as well as Google Inc's Android operating system for smart phones. It is also compatible with applications that run on cloud computing systems from Amazon.com Inc, Google and Microsoft. The makers of top-selling databases -- Oracle Corp, Microsoft Corp and International Business Machines Corp -- typically require businesses to buy software in advance, install it on their own computers and then employ staff to maintain those systems. "It's an alternative delivery method," said Gartner analyst Donald Feinberg, who estimates the value of the database market at about $21 billion a year. "They could very possibly be on to something." Database.com is only the second major fully cloud-compatible database management software system on the market, following Microsoft's launch earlier this year of SQL Azure, Feinberg said. Feinberg said that it would likely take at least several years for cloud databases to present a serious challenge to old-style versions of the technology as many businesses are uneasy about handing sensitive data over to a third party. Yet he added that Salesforce.com's entrance in the market ought to spur adoption because the company has a reputation for providing reliable service and good data security. Salesforce.com Chief Executive Marc Benioff was due to unveil the new service at a users conference in San Francisco on Tuesday. (Reporting by Jim Finkle) Technology Media iPad We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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