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Yahoo! My Yahoo! Mail More Yahoo! Services Account Options New User? Sign Up Sign In Help Yahoo! Search web search Home Singapore Asia Pacific World Business Entertainment Sports Technology Weekend Edition World Howard Stern may have to take a paycut Reuters - Tuesday, December 7 Send IM Story Print By Paul Bond LOS ANGELES - Howard Stern could broadcast live on Sirius XM for the last time on December 16. After that, he heads for his annual end-of-year vacation and there still is no decision as to whether he'll renew his contract, which expires on December 31 and sets Sirius XM back a hefty $100 million every year. Speaking at a UBS investor conference in New York on Monday, Sirius XM CFO David Frear said he is "hopeful" that Stern sticks with the company, but hinted that if he does it would be for less money. Frear also acknowledged that there could be other offers Stern is considering, maybe even one from Apple to do a show on iTunes. "He could decide that he doesn't want to get up that early in the morning. That he'd like to do a shorter show. That he'd like to do it somewhere else," Frear said. "The Internet, whether it's through iTunes or something else, is always a possibility." Apple did not respond to requests for a comment. And it's not only Stern who is expected to take a pay cut, because since Sirius and XM merged there aren't two companies bidding against each other for content. "At the time of the merger we were in many long-term contracts," Frear said. "As they come up for renewal, we'll have the opportunity to get more favorable economic terms there." When Sirius and XM were competitors striking early content deals with Stern, the NFL, Major League Baseball, NASCAR, Oprah Winfrey, Martha Stewart and others, only 10 percent of the country knew what the satellite radio brands were. Today, 90 percent are familiar with them, said Frear. "The marketing aspects of these alignments don't have the same kind of value components to them today that they did several years ago," Frear said. Therefore, expect renewal costs "to come down a little bit," he said. "We go after each new negotiation as if it's the first time." Sirius XM recently inked a new five-year deal with the NFL, but this time around it wouldn't divulge financial details. It's first arrangement with the NFL in 2004 set Sirius back about $220 million for six years worth of programing. Other big commitments the two companies made prior to their merger include: $600 million to Major League Baseball, $108 million for NASCAR, $100 million for the National Hockey League, $55 million for Winfrey and $30 million for Stewart. "It's all great stuff," Frear said. "We'll continue to work hard to get fair and reasonable costs for the company." Recommend Send IM Story Print Related Articles Director Jolie 'learnt from the cinema greats' AFP - 1 hour 2 minutes ago British soap Coronation Street celebrates 50 years AFP - 1 hour 32 minutes ago US-ENTERTAINMENT Summary Reuters - 2 hours 15 minutes ago Plot needed big changes, new Narnia filmmakers say Reuters - 2 hours 15 minutes ago Highs & lows in Bollywood ANN - Wednesday, December 8 News Search Top Stories EU clears Irish rescue as rows rage on wider needs German industrial orders gain 1.6% in month: ministry EU formally adopts Irish bailout plan Ireland braces for new austerity budget Weakened Obama unveils tax compromise More Top Stories » ADVERTISEMENT Most Popular Most Viewed Most Recommended Russian satellites crash into Pacific: space official WikiLeaks adds twist to climate hopes Aspirin sharply reduces cancer risk: study Prince William and Kate use TV interview for charity: palace British scientists find key to repairing MS damage More Most Viewed » NASA finds new form of life... on Earth World leaders scramble for funds to save the tiger US, S.Korea plan war games after N.Korean attack Obama gets 12 stitches after 'elbow in the lip' More Most Recommended » Elsewhere on Yahoo! Financial news on Yahoo! Finance Stars and latest movies Best travel destinations More on Yahoo! News Home Singapore Asia Pacific World Business Entertainment Sports Technology Weekend Edition Subscribe to our news feeds Top StoriesMy Yahoo!RSS » More news feeds | What are news feeds? Also on Yahoo! Answers Groups Mail Messenger Mobile Travel Finance Movies Sports Games » All Yahoo! Services Site Highlights Singapore Full Coverage Most Popular Entertainment Photos Yahoo! News Network Copyright © 2010 Yahoo! Southeast Asia Pte. Ltd. (Co. Reg. No. 199700735D). All Rights Reserved. Terms of Service | Privacy Policy | Community | Intellectual Property Rights Policy | Help

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