InfoAnda - House gets guerrilla ad treatment

Pakistanis angry over detentions in Times Sq. case
Monday, May 24, 2010
ISLAMABAD – Relatives of three men detained by Pakistan for alleged links to the suspect in the attempted Times Square bombing say the men are innocent.
They

Taiwan denies boycotting Australian film festival
Thursday, August 6, 2009

AFP - Thursday, August 6TAIPEI (AFP) - - Taiwan's Beijing-friendly government on Wednesday denied boycotting an Australian film festival amid a row over the e

Merkel's support dips, regional ally resigns International
Thursday, September 3, 2009

By Sarah Marsh and Noah Barkin

BERLIN (Reuters) - Chancellor Angela Merkel suffered a double blow on Thursday as a senior party ally in east German

Minister seeks closure of anti-Berlusconi websites
Wednesday, December 16, 2009
ROME (AFP) - – The Italian government moved Tuesday to close down Internet sites encouraging further violence against Prime Minister Silvio Berlusconi, who

Asian markets mixed after Wall Street rally
Wednesday, March 18, 2009

By ELAINE KURTENBACH,AP Business Writer AP - Wednesday, March 18SHANGHAI - Asia's stock market rally seemed to be running out of steam Wednesday, despite an

Quebec Leader Pushes Again For Separatism | 3 February 2009
US deficit shrinks but still tops one trillion | 16 October 2010
Jackson, healthy or not? Depends on who's talking | 12 July 2009

Hollywood still misrepresenting blacks: US film-maker Burnett | 11 February 2009

Forum Views () Forum Replies ()

Read more with google mobile : House gets guerrilla ad treatment | Technology |

My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters "House" gets guerrilla ad treatment Wed Aug 26, 2009 9:50am EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By James Hibberd LOS ANGELES (Hollywood Reporter) - "Snakes on a cane." Sound familiar? Perhaps, during commercial breaks on Fox, you've seen the flashes of a caduceus that uses a cane instead of a staff. You might have seen the symbol drawn with chalk on New York streets. Or even clicked through to the phrase's cryptic Web site. Fox is set to announce what many who have spied the symbol already suspect: It has been a summerlong guerrilla marketing promotion for Season 6 of "House" in the fall. Yet few would guess that the idea came from "House" star Hugh Laurie. In the spring, the actor thought of the "snakes on a cane" phrase, sketched the symbol and mentioned it to Fox's marketing department, which ran with the idea as an innovative teaser campaign. "Teaser campaigns are usually reserved for Year 1 shows," Joe Earley, Fox's executive vice president of marketing and communications, said. "Rarely would you do something like this for a show that's already established." "House" is set to return September 21 and likely will continue its reign as the network's highest-rated drama. Usually networks reserve their most creative marketing efforts for new shows, but Fox elected to buck tradition to promote its veteran hit. But with competitors launching three new medical dramas this season, "House" could benefit from some extra attention. The first part of the campaign spread the symbol without any context. The second phase added a clock counting down to the "House" premiere date on the campaign's Web site and five-second "subliminal" ads during Fox programing, which remained cryptic and avoided showing a direct connection to "House." One ad was a full-page placement in a major publication without a title or tune-in date. Online viewers' myriad guesses about the symbol have ranged from something related to the president's health care plan to a campaign for a new movie. "We were really able to hit a wide range of people," Earley said. "'House' doesn't need a teaser campaign, but given how brilliant it is, it's intrigued people in a new way." The crucial part is ensuring that viewers make the connection between the teaser "snakes on a cane" imagery and "House." So Fox is set to embark on the next phase of its campaign: In addition to ads on the air and off, the network will have a vintage ambulance driving around Los Angeles bearing the symbol and tune-in information for the show. (Editing by SheriLinden at Reuters) © Thomson Reuters 2009 All rights reserved Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: Chinese youth show love on lunar "Valentine's Day" Also On Reuters Full Coverage: Sen. Edward Kennedy, 1932-2009 Analysis: U.S. bank stocks on a roll, but for how long? Slideshow Slideshow: The world's ethnic and religious minorities More Technology News Nokia to launch mobile financial service Nokia bets on Linux in iPhone battle: sources Sony adds wireless e-reader as Kindle rival YouTube to share ad money with more video makers Yahoo to compete with Bing despite Microsoft deal More Technology News... Editor's Choice Slideshow A selection of our best photos from the past 24 hours. Slideshow Most Popular on Reuters Articles Video Senator Edward Kennedy dies at age 77 | Video CIA memo details procedures for breaking detainees Fidel Castro says racist right-wingers fight Obama UPDATE 5-White House, CBO debt forecasts challenge Obama Kennedy death puts family dynasty in doubt Farmers issue warning after fatal cow attacks Kennedy death puts family dynasty in doubt U.S. Senator Edward Kennedy dies at age 77 UPDATE 2-Fannie, Freddie soar on opportunistic day traders CIA memo details procedures for breaking detainees Most Popular Articles RSS Feed Video Ex-Guantanamo inmate speaks of abuse Semenya returns home amid gender row Early Afghan results show tight race UK PM "repulsed" by bomber welcome Sen. Edward Kennedy dies Truck bomb wounds 42 in Thailand Propofol killed Jackson Nigeria gunmen surrender weapons Propofol OD killed Jackson -coroner Japanese PM Aso casts vote Most Popular Videos RSS Feed Technology Are gamers old, fat and sad? Video games might be regarded as an obsession for youngsters but in fact the average player is aged 35, often overweight, introverted and may be depressed, according to a new study. Full Article The game's not real, but the weather is If it's raining outside or hurricane season is in full swing, sports video games will soon be affected by real-time weather. Full Article "Rock Band" unveils 19 songs for new Beatles game Seeking non-gamers Luring new audiences by moving away from traditional gaming consoles is more crucial than ever, as the downturn curbs consumer spending in a sector once seen as recession-proof. Full Article U.S. videogame sales down 29 percent in July Sony rolling out cheaper PlayStation 3 Reuters.com: Help and Contact Us | Advertise With Us | Mobile | Newsletters | RSS | Labs | Journalism Handbook | Archive | Site Index | Video Index Thomson Reuters Corporate: Copyright | Disclaimer | Privacy | Professional Products | Professional Products Support | About Thomson Reuters | Careers International Editions: Africa | Arabic | Argentina | Brazil | Canada | China | France | Germany | India | Italy | Japan | Latin America | Mexico | Russia | Spain | United Kingdom | United States Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

Other News on Wednesday, 26 August 2009
Afghan bomb blast kills 36: police
extends reach into Arab world with Maktoob buy
Oil hits $75 for first time in 10 months
British PM upbeat after talks with Israel's PM
High bidder 'can't pay' for crypt atop Monroe
Frenchman hurt by 'exploding iPhone'
Israel's Netanyahu says seeking settlements formula | International |
Analysis: Iraq's premier must work to keep job
Yahoo to launch Arabic portal with Arab partner
Russia says nothing suspicious found on Arctic Sea | International |
Diplomats: Iran's enrichment program stagnates
Britain threatens to cut Internet for online pirates
UK, Israel warn Iran over nuclear program | International |
Iraq recalls envoy to Syria over truck bombings
Biel tops Pitt as 'most dangerous' celebrity on Web
European court raps Italy over G8 Genoa protests | International |
Iran resumes mass trial of opposition figures
UK proposes cutting Web access to file sharers
Head of troubled Darfur peacekeeping force resigns | International |
Karzai ahead in early Afghan election results
Qaeda-linked group claims bloody Baghdad attack
Netbook pioneer Asustek eyes recovery; bets on China
Iraq suspends decision to pull down blast walls
White House, Congress projects record deficits
Remains found in Alaska could be 1,000 years old
NKorea report says a senior military official dies
Transients board locomotive in Colo., get arrested
NKorea invites US envoys for talks, report says
Union wants ban on lithium batteries in cargo
Calif. school still closed after pipe bomb attack
Official: Explosion hits southern Afghan city
Official: Huge explosion hits southern Afghan city
Obama reappoints 'bold' Bernanke as Fed chairman
Pakistani Taliban say chief Baitullah Mehsud dead
Chinese president visits restive Xinjiang region
China mine blast kills 14: govt
3 dead in barn after standoff in northeast Tenn.
Karzai, Abdullah at 40 percent in partial returns
Man convicted in brutal slayings of Tenn. couple
Malaysian court puts caning of woman on hold
Hikers rescued in Alaska after journey into wild
Papa John's founder finds his beloved 1971 Camaro
Russia, Mongolia create uranium joint venture
HCL Technologies quarterly profit surges 110 pct
Daewoo to make $1.7 bln investment in Myanmar
Jessica Biel tops list as most risky star in cyberspace | Entertainment |
Pete Townshend plans new musical Floss | Entertainment |
Canada police know woman with accused model killer | Entertainment |
Orthodox Church condemns Madonna gig in Bulgaria
Los Lonely Boys to release 1969 tribute EP | Entertainment |
Bulgaria's church deplores Madonna concert
Caillat has a 'Breakthrough' with sophomore CD
LaToya Jackson appearing on '20/20' next month
Budget impasse forces Shyamalan movie from Pa.
Q&A: After `300,' Gerard Butler is still battling
Head of troubled Darfur peacekeeping force resigns
Russia seizes Norwegian yacht: border guards
North, South Korea hold rare talks on split families | International |
US ranks 28th in Internet connection speed: report
US inches toward dialogue with NKorea
Zimbabwe's Mugabe treated in Dubai hospital: paper | International |
NASA calls off Discovery launch
New ETA arms caches found in France
Iraq focuses bombings blame on operatives in Syria
Sony adds wireless e-reader as Kindle rival
Profile of swine flu begins to emerge: study
GM still wants to sell Opel: sources
Top reformist confesses in Iran political trial
YouTube to share ad money with more video makers
U.S. limits visas in Honduras, stepping up pressure | International |
Sony unveils new e-reader in Kindle challenge
Oil price hits ten-month peak at 75 dollars
Indonesian police arrest suspect over hotel blasts | International |
Australia Aborigines ask U.N. for refugee status | International |
Multitaskers distracted by everything: study
Iran puts leading reformers on trial over unrest
Chavez threatens break with Colombia | International |
Armstrong twitters up Dublin bike ride
Bomb kills 40 in Afghanistan's Kandahar: police
The Pirate Bay back online after fine threat
German prosecutors seek life for 'veil martyr' killer
Argentine farmers call new anti-government strike | International |
Iraq and Syria recall envoys over bombing claims
Sony adds wireless e-reader as Kindle rival
Sony unveils new e-reader in Kindle challenge
Sony adds wireless e-reader as Kindle rival | Technology |
YouTube to share ad money with more video makers | Technology |
Attorney: Alleged Iowa coach shooter incompetent
Car bomb blasts in Afghanistan kill at least 41
Tongans hold funeral service at sea for ferry dead
Chicken owner shoots own leg while hunting opossum
Taiwan FM offers resignation over typhoon blunder
Indonesian police arrest suspect over hotel blasts
'Drats!' Valve trouble postpones shuttle launch
US inches toward dialogue with NKorea
Most China organ transplants come from death row
Obamas visit top adviser's home, then go to dinner
Rocket launch: SKorea fails to contact satellite
MEMO FROM MARTHA's: Chief golfs with his chef
Karzai, top rival run about even in Afghan returns
LA school board approves school choice plan
N.Korea may invite U.S. for nuclear talks
New park offers X-rated views of NYC hotel guests
California Catholics try TV to draw churchgoers
Video allegedly shows 'executions' in Sri Lanka: report
Workers at home where chaplain fell criticized
Drunk man found at grocery store eating avocados
China Life first half profit up 15 percent
Toyota to cut production capacity at Japan factory
Toyota to slash world production capacity: reports
Seoul shares up 0.4 pct; NCSoft, Korea Beral spike
S.Korea Aug consumer sentiment hits 7-yr high
Air China sees first half profit more than double
Chris Brown sentenced in LA for assault | Entertainment |
Korea Hot Stocks
Sale falls through on crypt above Marilyn Monroe | Entertainment |
Seoul shares open up; NCSoft, Samsung Techwin gain
US-ENTERTAINMENT Summary
Epson pleads guilty to price-fixing, to pay 26 mln dlr fine
Extract distilled from human stupidity | Entertainment |
India says Delhi talks aimed at building WTO consensus
NJ court appearance for comic Artie Lange delayed
Sale falls through on crypt above Marilyn Monroe
Chris Brown sentenced in Rihanna assault case
Ga. judge: Accused Miley Cyrus stalker 'a danger'
Billboard names Beyonce as 'Woman of the Year'
Argentina legalizes personal marijuana possession
Abdul to host 'VH1 Divas' Sept. 17 concert special
B'way's 'West Side Story' has a minor lyric change
Paisley, Underwood return as hosts of CMA Awards
Karzai widens lead in Afghan vote
French hostage in Somalia freed 'without violence'
Karzai leads in Afghan poll, run-off indicated | International |
Google Maps tracking traffic flow
German firms most bullish since crisis began
Russia admits mystery ship may have had suspect cargo
Advertising giant WPP profits slump in first half
Toll in Kandahar bomb at least 40: police
Abbas to call election if talks with Hamas fail | International |
Singer Chris Brown sentenced for Rihanna assault
Iran's Khatami says trial confessions invalid | International |
Bomb kills 40 in Afghanistan's Kandahar: police
Iraqi Shi'ite party leader dies, successor eyed | International |
Swelling US deficit threatens Obama reforms
Forensic experts unearth 60 Bosnian war victims | International |
French hostage escapes from rebels in Somalia | International |
Russia eyes landmark purchase of French assault ship | International |
Madagsacar leaders still deadlocked over top job | International |
Pakistani forces launch air attack on Taliban | International |
US-TECH Summary
Nokia to launch mobile financial service | Technology |
Nokia bets on Linux in iPhone battle: sources | Technology |
House gets guerrilla ad treatment | Technology |
IBM, Indian outsourcers win services deal from BP | Technology |
Official: Dalai Lama to visit Taiwan
Thai tennis star launches new herbal Viagra
Malaysian opposition wins bellwether vote
Kennedy successor to be chosen by special election
Upstart party has already changed Japan politics
Sen. Kennedy's death leaves 1 Kennedy sibling
Hope, reality collide in post-Katrina New Orleans
Ted Kennedy: Senator, family patriarch, dead at 77
Koreas to hold first Red Cross talks in 2 years
Text of Obama statement on Kennedy
UN says ex-rebels breached Nepal peace agreement
Israeli PM resists US pressure over settlements
Interrogation probe steams those on right and left
Most lawmakers and analysts welcome Bernanke news
Russia deploys air defence over N.Korea missile tests
AP IMPACT: Politics can drive stimulus priorities
Schwarzenegger mourns loss of `Uncle Teddy'
Pakistani Taliban seen as regrouping
House gets guerrilla ad treatment | Entertainment |
Taiwan dollar ends slightly lower on outflows
CNOOC says 1H profit down 55 pct on lower prices
S.Koreans most upbeat since 2002 but president cautions
Thai interest rate unchanged amid recovery doubts
Japan trade surplus rises for second month
Pakistan's medium-term outlook still fragile
SKorea to ratify EU free trade deal soon: Speaker
Indonesian police detain suspect in hotel bombings
Disputed time in Jackson case could be key
'Prince of Jihad' arrested in Indonesia: police
Mongolia tax repeal clears way for $4 bln mine
Peter Horton: 'thirtysomething' lacked big 'but'
Vietnam says inflation slowing
US race row raises questions over Bollywood spin
Seoul shares post highest close in 13 months =2
In greying Japan, youth may turn out to rock the vote
Mexico players fight for pre-Hispanic game site
'Bamboo schools' bring hope to Nepal's poor
Lee Young-ae marries businessman in US
"Extract" distilled from human stupidity
Greece at new risk of being pushed off euro
Bodies of missing Tenn. mom, Jo Ann Bain, and daughter found
Female Breasts Are Bigger Than Ever
AMD Trinity Accelerated Processing Units Now in Volume Production
The Avengers (2012 film), made the second biggest opening- and single-day gross of all-time
AMD to Start Production of piledriver
Ivy Bridge Quad-Core, Four-Thread Desktop CPUs
Islamists Protest Lady Gaga's Concert in Indonesia
Japan Successfully Broadcasts an 8K Signal Over the Air
ECB boosts loans to 1 trillion Euro to stop credit crunch
Egypt : Mohammed Morsi won with 52 percent
What do you call 100,000 Frenchmen with their hands up
AMD Launches AMD Embedded R-Series APU Platform
Fed Should not Ignore Emerging Market Crisis
Fed casts shadow over India, emerging markets
Why are Chinese tourists so rude? A few insights

USD EUR - 1 year graph	VPN on MacOSX	BlogMeter 1.01