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Edition: U.S. Article Comments (0) Email Print Reprints Read Pope says in book he would resign if incapacitated 10:13am EST Saudi king to seek medical treatment in U.S. 21 Nov 2010 UPDATE 2-US has no plans to retreat from traveler patdowns 21 Nov 2010 New Zealand mine rescue stalled as hopes fade 10:25am EST Irish government partner demands election | 10:44am EST Discussed 171 Obama’s Democrats in disarray over expiring tax cuts 115 Analysis: Europe is next test for weakened Obama 96 Sweet drinks, sales tax targeted to cut deficit Watched Bejeweled bra exposed in NY Thu, Oct 21 2010 Row over vote orgasm video Fri, Nov 19 2010 Japanese Tourism Bra Wed, Nov 10 2010 Paula Abdul to launch casting website Tweet This Share on LinkedIn Share on Facebook By Georg Szalai NEW YORK (Hollywood Reporter) - Step Inside. Be Discovered. That is the tag line of online discovery platform AuditionBooth, co-founded by former "American Idol" judge Paula Abdul to connect aspiring talents with casting directors,... Related News CKX chief sees "Idol" renewal talks in early 2011 Wed, Nov 10 2010 Related Topics Fashion » Entertainment » Technology » Media » Paula Abdul poses for photographers backstage during the 9th season finale of 'American Idol' in Los Angeles May 26, 2010. Credit: Reuters/Mario Anzuoni By Georg Szalai Mon Nov 22, 2010 8:13am EST NEW YORK (Hollywood Reporter) - Step Inside. Be Discovered. That is the tag line of online discovery platform AuditionBooth, co-founded by former "American Idol" judge Paula Abdul to connect aspiring talents with casting directors, producers and managers. A beta test site rolls out on Monday, allowing showbiz rookies to answer casting questions and record and, if necessary, re-record -- casting videos via webcams. Fox reality series "MasterChef" is among the first of about two dozen or so high-profile shows that the founders say will be seeking talent on the site in the early going. There are also audition opportunities for such partners as Spanish-language broadcaster Telemundo, TV producer Reveille, and women's clothing firm Dots, which is working on a brand campaign with singer Jordin Sparks. Abdul, also an equity partner and board member, put together inspirational videos and audition advice on a part of the site called Paula's Blog. For entertainment professionals, she hopes the site can provide "fresh new personalities." Also on board AuditionBooth are company president and chairman Frank Celli; and Greg Brill, founder and CEO of Infusion Development, a technology training and consulting firm. Casting decision-makers can search and sort submissions based on various criteria, screen and comment on them and share with colleagues. The site's community can also use a "like" button and comments to express their take on certain members. Use of the site by casting folks, producers and aspiring talents is free. However, talent must register, and the founders hope to get a growing number of users to sign up for a paid upgrade to premium service that helps improve people's opportunities to be noticed by entertainment industry folks. "Casting has been done the same old way as 20 or 30 years ago, and people have been screaming for a real intelligent solution with real business tools," Brill said. "And they want to reach beyond the traditional markets of New York and L.A. People tell us they are fighting over the same set of people." While other web sites list talent opportunities and sometimes even allow people to submit applications, Celli said he sees his firm having a leg up thanks to Abdul's appeal and the technology. "Our proprietary technology that connects unique individuals to industry professionals is as important as the casting relationships we bring to the table, and we're eager to say you'll be seeing AuditionBooth members on screens very soon," he said. AuditionBooth has raised $4 million in seed funding by angel investors and has another $2 million available for future use. The founders estimate the firm will reach about 125,000 paid subscribers after one year and reach positive cash flow by December 2011 and about 700,000 subscribers and $172 million in revenue by its seventh year. It plans to make money via premium memberships, sponsorships/ads and licensing of its technology. "We want to be the Hulu of casting," Brill said. Fashion Entertainment Technology Media Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Mobile Newsletters RSS Podcasts Widgets Your View Analyst Research Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Reuters on Facebook Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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