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Edition: U.S. Article Comments (0) Save Email Print Reprints Most Popular Most Shared New U.S. air traveler screening focuses on 14 nations 1:49am EST U.S., British embassies in Yemen extend closure | Video 2:02am EST Chinese firms evade U.S. Iran sanctions: report 12:27am EST Newark airport terminal locked down over security: report 03 Jan 2010 U.S. considering lesser term for UBS whistleblower: report 03 Jan 2010 U.S. growth prospects deemed bleak in new decade 03 Jan 2010 North China struggles with icy cold snap | Video 03 Jan 2010 Hundreds of cars torched in France at New Year 01 Jan 2010 Kraft to raise Cadbury bid in next 2 weeks -report 03 Jan 2010 New U.S. air traveler screening focuses on 14 nations 1:49am EST Pictures Pictures of the year: Technology A look at the year's best science and technology photos. Slideshow Freescale takes aim at tablet computer market Gabriel Madway SAN FRANCISCO Mon Jan 4, 2010 1:39am EST Related News Lenovo unveils ThinkPad design with AMD chips Sun, Jan 3 2010 Phones, PCs to drive tech rally into 2010 Thu, Dec 31 2009 Apple shares hit new high on tablet excitement Thu, Dec 24 2009 Apple to host product event in January: report Thu, Dec 24 2009 Qualcomm CEO pins hopes on China Tue, Nov 17 2009 SAN FRANCISCO (Reuters) - Chipmaker Freescale Semiconductor Inc is staking its claim on the tablet computer market, an emerging product category that will generate plenty of interest in 2010. Media Although next-generation tablet PCs are scarcely evident on the market, the technology world is abuzz about their potential, as Apple Inc is expected to unveil its offering in 2010. Freescale's announcement comes ahead of this week's Consumer Electronics Show in Las Vegas, where rival chipmakers are expected to show off new so-called smartbooks, which aim to bridge the gap between laptops and smartphones. Privately held Freescale unveiled its reference design for a 7-inch, touchscreen tablet running on the company's low-power ARM-based processor and priced at less than $200. The company said such a device will be able to run either Google Inc's Android mobile software or Linux, with Wi-Fi and 3G capability. Although Freescale declined to name any potential vendors for its tablet design, it said devices could hit retail shelves as soon as this summer. The company expects to show prototypes at CES. Freescale makes chips for a variety of products, including the automotive market. Its application processor is used in Amazon.com Inc's Kindle. Henri Richard, senior vice president of sales and marketing for Freescale, called a smartbook tablet the "missing link" between PCs and smartphones. "The PC has been stale in terms of its ability to innovate. Smartphones have been making progress ... but they have limitations," he said. Qualcomm Inc and Nvidia Corp are also expected to unveil smartbooks based on their chips at CES. The devices will seek to break Intel Corp's stranglehold on stripped-down, low-cost PCs. Intel's Atom processor dominates the fast-growing netbook market. Austin, Texas-based Freescale was spun off from Motorola Inc in 2004. The company was taken private in a $17.6 billion leveraged buyout in 2006. Sales in 2008 totaled $5.2 billion. (Reporting by Gabriel Madway; Editing by Andre Grenon and Jan Paschal) Media Add a Comment More from Reuters Pictures of the Decade Pictures Outlook 2010: Return of the mac Global macro funds are set to battle for the top spot in what will likely be a more testing year than the last one. Full Article Strong gains help end '09 on high note Video: Hedge funds hit $2 trillion mark Funds Pictures of the Year A man surrounded by a raging fire in Cairo is among the indelible Reuters images of the year. Slideshow Technology: A year in pictures Health: A year in pictures Pictures © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts.com Buyouts Europe: Buyouts Conferences: Venture Capital Journal ECVJ International Financing Review International Securitisation Report Project Finance International PEhub.com PE Week Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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