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Edition: U.S. Article Comments (0) Save Email Print Reprints Most Popular Most Shared UPDATE 4-Senate backs increase in debt limit to $14.3 tln 28 Jan 2010 U.S. first lady leads charge against obesity 28 Jan 2010 The best running shoe may be nature's own: study 27 Jan 2010 Toyota faces probe; Honda also recalls models | Video 8:28am EST Apple unveils iPad, bets on new device class | Video 27 Jan 2010 U.S. first lady leads charge against obesity 28 Jan 2010 Pork better for sex than Viagra? 28 Jan 2010 The best running shoe may be nature's own: study 27 Jan 2010 Toyota faces probe; Honda also recalls models | Video 8:28am EST Economy soars 5.7 percent, fastest in 6 years 10:54am EST Small Business Where are the Mark Zuckerbergs? Zuckerberg, the founder of Facebook, may be a rare exception in a lost generation of young entrepreneurs. Full Article Solar startup, battery maker team up Bullish on green startups Samsung Elec bullish on TV, chip demand Rhee So-eui SEOUL Fri Jan 29, 2010 6:35am EST Related News Instant view: Samsung Elec swings to Q4 profit on strong chips 6:35am EST SEOUL (Reuters) - Samsung Electronics expects rapidly recovering demand for its premium computer memory chips and flat screen TVs to drive growth this year, with the unwinding of global stimulus measures the key risk for sales. Technology The world's top maker of memory chips and LCD screens said the rising won currency could also dent earnings, although most analysts were bullish about the outlook for a company that has become a global brand in the space of 10 years. Beijing's move to tighten monetary conditions has raised concerns about a potential slowdown in the giant economy, hurting the demand outlook for countries such as South Korea, which ships about a quarter of its exports to China. Those worries and weak results from U.S. tech firms put pressure on Samsung shares on Friday, which ended down 3 percent, or 5 percent on the week. "Talk of exit strategies can weigh on Samsung as well as the entire market in the coming months," said Choi Jong-hyeok, a fund manager at Midas Asset Management. "But I am confident about Samsung's business this year. Chips and LCDs are doing great, and Samsung is working on its smartphones although it was a little late to start." Ahead of the results, analysts expected net profit at Asia's biggest technology firm by market capitalization to grow by a third to 13 trillion won ($11 billion) this year, according to Thomson Reuters I/B/E/S. A revival in corporate demand for personal computers and robust TV panel demand spurred by Chinese buyers and major sports events such as the World Cup should lead to a strong first half, bucking the usual weak seasonality, Samsung said. The company said it was considering increasing its investment in memory chips to meet demand. Samsung, the world's biggest TV brand and No. 2 mobile phone maker, swung to a quarterly operating profit, slightly ahead of market forecasts, as the tech sector recovery boosted chip prices and shoppers snapped up TVs and mobile phones. Its bigger rival in mobile phones, Nokia, reported forecast-beating earnings on Thursday, while Motorola turned a small quarterly profit but predicted a loss in the current quarter. Consolidated operating profit in the fourth quarter rose to 3.7 trillion won, above a consensus forecast for 3.58 trillion won profit from Thomson Reuters I/B/E/S and exactly in line with the company's own forecast earlier this month. Fourth quarter sales rose 19 percent to 39.24 trillion won. It was the first time Samsung reports earnings since the new chief executive Choi Gee-sung took over in a management reshuffle in December, promising Samsung would also beef up its PC, appliance and camera businesses. Samsung made a remarkable recovery last year from the global downturn, expanding its share to more than one-fifth of the global market for LCD TVs and mobile phones from the mid-teens two years ago. But tough competition in smartphones poses a challenge, while Japanese TV rivals such as Sony Corp and Panasonic Corp are beefing up their line-ups to claw back market share. Jeffrey Lee, who helps manage $2.5 billion as chief investment officer at Phillip Capital in Singapore, said he recently sold shares in Samsung on concerns about prospects for the firm's mobile phone business. "Intuitively, with the iPhone making such a big impact globally, this is going to have an impact on the smartphone business. The ones that have been losing their edge seem to be Samsung and Nokia," Lee said. At the same time Apple Inc's new iPad tablet computer offers a new growth opportunity for Samsung's NAND flash chips. "Semiconductors will drive Samsung's earnings this year ... Consumer fever for Apple's iPhone and new tablet product is likely to help Samsung's chip business," said Won Sang-Phil, market analyst at Tong Yang Securities in Seoul. Analysts played down the threat of the stronger won, which has risen 35 percent off its low last March. They said it would have to climb above 1,000 won to the dollar from 1,158 currently to really hit sales. Samsung expects to achieve a double-digit profit margin in the mobile phone unit in 2010, at least matching the 10 percent margin it had last year. It expected the global mobile phone market to grow 10 percent in 2010 and Samsung to outperform, by offering more touchscreen models and new smartphones, such as one using Google's Android operating system. Samsung shares finished down 3 percent at 784,000 won, compared with a 2.44 percent fall in the Seoul market, hit by a weak finish for U.S. tech stocks after Motorola's disappointing forecast. Hynix Semiconductor Inc, No. 2 in memory chips, last week reported a higher-than-expected quarterly profit and forecast a further recovery in the sector. Shares in Samsung shot up 77 percent last year, well ahead of the broader market's 50 percent gain, but underperformed in the fourth quarter on concerns about the strengthening Korean won hurting exports. (Additional reporting by Miyoung Kim, Shin Ji-eun and Kim Yeon-hee in SEOUL and Kevin Lim in SINGAPORE) (Writing by Sonali Paul; Editing by Dean Yates) Technology Add a Comment More from Reuters Economy soars 5.7 percent, fastest in 6 years WASHINGTON (Reuters) - The economy grew at a faster-than-expected 5.7 percent pace in the fourth quarter, the quickest in more than six years, as businesses made less-aggressive cuts to inventories and stepped up spending. Toyota faces probe; Honda also recalls models | Video Greece and EU close ranks, say no bailout | Video UK's Blair voices defiance over Iraq war | Video Honeywell sets low quarterly forecast, shares fall Chevron Q4 profit tumbles, misses Wall Street view » More Top News Coming up: Live with Roubini Reuters columnist Felix Salmon will be interviewing Nouriel Roubini, the economist who predicted the global economic crisis, at 12:20pm ET. Submit your questions here. Full Coverage Wanted: Tough central bankers Sovereign funds want to be heard Davos: Global Economy Jeff Bussgang: Where are the Mark Zuckerbergs? Zuckerberg, the founder of Facebook, may be a rare exception in a lost generation of young entrepreneurs. Full Article Solar startup, battery maker team up Bullish on green startups Small Business © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts.com Buyouts Europe: Buyouts Conferences: Venture Capital Journal EVCJ International Financing Review International Securitisation Report Project Finance International PEhub.com PE Week Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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