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Edition: U.S. Article Comments (0) Slideshow Video Save Email Print Reprints Most Popular Most Shared UPDATE 1-Taiwan says to buy miltary helicopters from Europe 04 Feb 2010 Google facing many risks in China standoff 04 Feb 2010 Gold posts biggest one-day loss since 2008 04 Feb 2010 U.S. investors should be more worldly, says Goldman 04 Feb 2010 China envoy to visit North Korea; U.S. activist released 04 Feb 2010 U.S. investors should be more worldly, says Goldman 04 Feb 2010 Google facing many risks in China standoff 04 Feb 2010 U.S. teens lose interest in blogging: study 04 Feb 2010 Employers likely added 5,000 jobs last month 1:04am EST Human "bed-warmers" at Holiday Inn 21 Jan 2010 Samsung aims to triple smartphone sales in 2010 SEOUL Thu Feb 4, 2010 5:38pm EST Factbox Factbox: Mobile software market increasingly crowded Thu, Feb 4 2010 Related Video Samsung dialling up smartphones Thu, Feb 4 2010 < 1 / 3 > View Full Size SEOUL (Reuters) - South Korea's Samsung Electronics Co Ltd said on Thursday it aimed to triple smartphone shipments this year to more than 18 million units as the world's second-biggest cellphone maker scrambles to make a mark in the fast-growing smartphone market. Technology | Asian Markets | Media Beefing up smartphone offerings is a key challenge faced this year by Samsung and its home rival LG Electronics Inc, which together account for more than 30 percent of the overall cellphone market but hold very small pieces of the smartphone market. "There'll be a big change in our smartphone strategy this year," Shin Jong-kyun, head of Samsung's mobile division told reporters. "We plan to strengthen our smartphone business this year by not just improving hardware offerings but also beefing up content, applications, services." Samsung, which has about 20 percent of the global mobile phone market but only about 3 percent of the smartphone market, said it would aggressively promote its own open smartphone platform Bada, which has received little attention from handset vendors and developers since being launched late last year. The focus of the handset market has started to shift to software with Apple and Google entering the market. Traditional mobile phone makers have lost ground to Apple's iPhone and Blackberry-maker Research in Motion in the lucrative smartphone market. Research house Gartner expects the smartphone market would nearly treble to 525 million units by 2012 from 179 million in 2009. Samsung, which sold 227 million mobile phones last year, said it aimed to grow faster than the broader market by selling about 260-270 million phones this year. Shares in Samsung were unchanged at 777,000 won by 0240 GMT, versus a 0.2 percent drop in the wider market. (Reporting by Rhee So-eui and Miyoung Kim; Editing by Ken Wills) Technology Asian Markets Media Add a Comment More from Reuters Employers likely added 5,000 jobs last month WASHINGTON (Reuters) - U.S. employers probably stopped cutting jobs and added 5,000 payrolls in January, the second monthly gain since the recession started in December 2007, the government is expected to report on Friday. Kraft gets over 75 percent of Cadbury, to delist shares Brown takes Senate seat; urges tax cuts Google facing many risks in China standoff Shares fall; Swiss cbank intervention boosts euro | Video Rio Tinto hires new China boss to improve ties » More Top News BUY OR SELL: Samsung may be losing its shine Shares of Asia's biggest tech firm dipped in recent weeks, leaving investors to wonder if its bullish outlook story is wearing thin. Full Article Samsung's share price Samsung dials up smartphone push ASIAN markets Investors' "huge mistake" China, India and other emerging markets promise the strongest growth, a Goldman analyst says. So why aren't Americans branching out? Full Article Dow dips below 10,000 mark "Corrective phase" not over: BlackRock Markets hammer euro states Global Markets © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts.com Buyouts Europe: Buyouts Conferences: Venture Capital Journal EVCJ International Financing Review International Securitisation Report Project Finance International PEhub.com PE Week Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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