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Yahoo! My Yahoo! Mail More Yahoo! Services Account Options New User? Sign Up Sign In Help Yahoo! Search web search Home Singapore Asia Pacific World Business Entertainment Sports Technology Samsung aims to triple smartphone sales in 2010 Reuters - Friday, February 5 Send IM Story Print Journalists and visitors look at Samsung Electronics' Android 2.1 platform-based smartphone models during a news conference at the company's headquarters in Seoul February 4, 2010. South Korea's Samsung Electronics said on Thursday it aimed to treble smartphone shipments this year to more than 18 million units as the world's second-biggest cellphone maker scrambles to make a mark in the fast-growing smartphone market. Slideshow: Full Photo Coverage: Personal Technology SEOUL - South Korea's Samsung Electronics Co Ltd said on Thursday it aimed to triple smartphone shipments this year to more than 18 million units as the world's second-biggest cellphone maker scrambles to make a mark in the fast-growing smartphone market. Beefing up smartphone offerings is a key challenge faced this year by Samsung and its home rival LG Electronics Inc, which together account for more than 30 percent of the overall cellphone market but hold very small pieces of the smartphone market. "There'll be a big change in our smartphone strategy this year," Shin Jong-kyun, head of Samsung's mobile division told reporters. "We plan to strengthen our smartphone business this year by not just improving hardware offerings but also beefing up content, applications, services." Samsung, which has about 20 percent of the global mobile phone market but only about 3 percent of the smartphone market, said it would aggressively promote its own open smartphone platform Bada, which has received little attention from handset vendors and developers since being launched late last year. The focus of the handset market has started to shift to software with Apple and Google entering the market. Traditional mobile phone makers have lost ground to Apple's iPhone and Blackberry-maker Research in Motion in the lucrative smartphone market. Research house Gartner expects the smartphone market would nearly treble to 525 million units by 2012 from 179 million in 2009. Samsung, which sold 227 million mobile phones last year, said it aimed to grow faster than the broader market by selling about 260-270 million phones this year. Shares in Samsung were unchanged at 777,000 won by 0240 GMT, versus a 0.2 percent drop in the wider market. Recommend Send IM Story Print Related Articles Facebook marks sixth birthday with new home page AFP - 1 hour 46 minutes ago Publishers, Amazon in flux in e-book pricing fray Reuters - Friday, February 5 Justice Dept says Google books deal troubled Reuters - Friday, February 5 Google, US intel teaming up to fight cyberattacks: reports AFP - Friday, February 5 Be 'reasonably polite' Engadget asks as comments return AFP - Friday, February 5 News Search Top Stories British pub fights get safer with new design glasses Jackson doctor to surrender Friday: lawyer Blushing Pluto? Dwarf planet takes on a ruddier hue: NASA NY sues Bank of America alleging fraud in Merrill deal Shell cuts jobs after profits plunge More Top Stories » Related Full Coverage Personal TechnologyMobile phones & personal gadgets All Full Coverage » ADVERTISEMENT Most Popular Most Viewed Fury heats up after new AIG bonuses Shell cuts jobs after profits plunge New technique helps search for another Earth Jackson doctor to surrender Friday: lawyer Scientists 'grow' edible insects in Costa Rica More Most Viewed » More Most Recommended » Elsewhere on Yahoo! Financial news on Yahoo! Finance Stars and latest movies Best travel destinations More on Yahoo! News Home Singapore Asia Pacific World Business Entertainment Sports Technology Subscribe to our news feeds Top StoriesMy Yahoo!RSS » More news feeds | What are news feeds? Also on Yahoo Answers Groups Mail Messenger Mobile Travel Finance Movies Sports Games » All Yahoo! Services Site Highlights Singapore Full Coverage Most Popular Asia Entertainment Photos Copyright © 2010 Yahoo! Southeast Asia Pte. Ltd. (Co. Reg. No. 199700735D). All Rights Reserved. Terms of Service | Privacy Policy | Community | Intellectual Property Rights Policy | Help

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