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Yahoo! My Yahoo! Mail More Yahoo! Services Account Options New User? Sign Up Sign In Help Yahoo! Search web search Home Singapore Asia Pacific World Business Entertainment Sports Technology Borders jumps into digital books fray Reuters - Wednesday, December 16 Send IM Story Print LOS ANGELES - Borders Group, the bookstore chain criticized by some for being late to enter the digital books and readers market, has teamed up with fledgling Kobo Inc to set up an online store for mobile devices by 2010's second quarter. Loss-making Borders, which has been losing readers to larger rival Barnes & Noble Inc, plans to integrate a new online store with its own website, Borders.com, it said in a statement on Tuesday. Kobo, a spinoff of Indigo Books & Music Inc that now provides books to customers in over 200 countries, will also host a separate e-book store that caters to multiple mobile devices from the Apple Inc iPhone and Palm Inc Pre to Research in Motion Ltd's Blackberry and cell phones running on Google Inc's Android operating system. The company's shares rose 1.6 percent to $1.25 in extended trading from a close of $1.23. Investors pushed the stock lower in past weeks, worried the U.S. bookseller was missing out on the burgeoning electronic reader market, especially during the crucial holiday season. Unlike Barnes & Noble with its "Nook," Borders does not have its own e-reader, preferring to sell Sony Corp's devices in its stores. While the company says it wants to remain "device agnostic," some analysts have criticized the bookseller for not laying out clear plans to expand its footprint in the rapidly expanding market. Both chains are said to be bleeding market share in traditional bookselling to online retailer Amazon.com Inc, whose Kindle e-reader helped spur the current wave of similar devices and online book stores catering to mobile devices. Recommend Send IM Story Print Related Articles Iranian elections top Twitter topic for 2009 AFP - Wednesday, December 16 YouTube leads Google charge in display ad market AFP - Wednesday, December 16 Twitter gets more business friendly AFP - Wednesday, December 16 Miami Herald asking online readers for contributions AFP - Wednesday, December 16 OMG! Text messaging up sharply in US since 2003: study AFP - Wednesday, December 16 News Search Top Stories Boeing's Dreamliner in maiden flight Earliest proven case of leprosy found in Israel Boeing's 787 Dreamliner takes off on maiden flight BA launches legal action to stop Christmas strike Latin Americans, EU strike historic deal on banana trade More Top Stories » ADVERTISEMENT Most Popular Most Viewed Most Recommended Boeing's Dreamliner in maiden flight Plastics component affects intestine: study Coconut-carrying octopus stuns scientists Dubai to pay debt with $10 billion Abu Dhabi fund Courtney Love loses custody of daughter: court More Most Viewed » Global stocks mixed amid Dubai debt crisis Tiny magnetic discs could kill cancer cells: study Virgin unveils spaceship to offer space tourism Tiger Woods' girlfriend apologizes in TV interview Dubai blackout over debt plans to hit Gulf markets More Most Recommended » Elsewhere on Yahoo! Financial news on Yahoo! Finance Stars and latest movies Best travel destinations More on Yahoo! News Home Singapore Asia Pacific World Business Entertainment Sports Technology Subscribe to our news feeds Top StoriesMy Yahoo!RSS » More news feeds | What are news feeds? Also on Yahoo Answers Groups Mail Messenger Mobile Travel Finance Movies Sports Games » All Yahoo! Services Site Highlights Singapore Full Coverage Most Popular Asia Entertainment Photos Copyright © 2009 Yahoo! Southeast Asia Pte. Ltd. (Co. Reg. No. 199700735D). All Rights Reserved. Terms of Service | Privacy Policy | Community | Intellectual Property Rights Policy | Help

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