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Edition: U.S. Article Comments (0) Interactive Email Print Reprints Read RPT-UPDATE 1-"Cut off the head of the snake" Saudis told US on I 28 Nov 2010 WikiLeaks says Iran's Khamenei has cancer: report | 9:18am EST Pakistan defends nuclear stance revealed by WikiLeaks | 9:18am EST Saudi king urged U.S. to attack Iran: WikiLeaks | 10:45am EST Congress returns to work with long to-do list 10:33am EST Discussed 63 South Korea names security adviser as defense minister 56 U.S. condemns N.Korean shelling, plays down deterrent 54 U.S., South Korea begin joint military exercises Watched Bejeweled bra exposed in NY Thu, Oct 21 2010 Row over vote orgasm video Fri, Nov 19 2010 Anti-North Korea protests in Seoul Sat, Nov 27 2010 Analyst Research Report Title Price Trading Report for (TWX). A detailed report, including free correlated market analysis, and updates. Provider: Stock Traders Daily $18.0 Buy TIME WARNER INC (TWX=US) - REPORT FOR ACTIVE TRADERS Provider: Pechala's Reports $25.0 Buy NYSE and AMEX quotes delayed by at least 20 minutes. NASDAQ delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here. Microsoft in talks for new TV service: sources Tweet This Share on LinkedIn Share on Facebook By Yinka Adegoke NEW YORK (Reuters) - Microsoft Corp has held talks with media companies to license TV networks for a new online pay-television subscription service through devices such as its Xbox video game console, two people familiar with the... Related News Video, newspapers aim to avoid music fate Fri, Nov 26 2010 REFILE-UPDATE 3-Netflix offers stream-only service, hikes prices Mon, Nov 22 2010 Time Warner Cable tries cheaper cable packages Thu, Nov 18 2010 Comcast talks with regulators on NBC deal heat up Wed, Nov 17 2010 Hulu cuts subscription fee as service launches Wed, Nov 17 2010 Analysis & Opinion Startup banks on TV show tweets Related Topics Technology » Media » Television » Stocks Related Interactive Global media markets A demonstration on screen is given of the new XBox Project Natal, new technology that uses Natal’s motion control to let gamers take control of titles using their entire body, at the Microsoft XBox 360 E3 2009 media briefing in Los Angeles June 1, 2009. Credit: Reuters/Fred Prouser By Yinka Adegoke NEW YORK | Mon Nov 29, 2010 9:35am EST NEW YORK (Reuters) - Microsoft Corp has held talks with media companies to license TV networks for a new online pay-television subscription service through devices such as its Xbox video game console, two people familiar with the plans told Reuters. The software giant's possible push into the television business comes as Google Inc, Apple Inc and Netflix have jostled for a seat at the table of television's future -- a main topic of discussion at the Reuters Global Media Summit to be held this week. The maker of the Windows operating system has proposed a range of possibilities in these early talks including creating a "virtual cable operator" delivered over the Internet for which users pay a monthly fee. Other options include using the Xbox to authenticate existing cable subscribers to watch shows with enhanced interactivity similar to how pay TV operators have sought to do over the Web, said these people. Microsoft is also exploring the possibility of creating content silos and selling more individual channels directly such as an HBO or Showtime. It already has Walt Disney Co's ESPN on the XBox Live online service for example. These people said a service may not arrive for another 12 months, but early discussions have been productive. Microsoft said it does not comment on rumor or speculation. The people involved in the talks asked not to identified as the discussions were confidential. News of Microsoft's plans come as the pay-television industry has sought to allay investor concerns that consumers are fleeing expensive subscription packages for cheaper online services operated by companies such as Netflix Inc and Hulu, which both charge $7.99 per month for streamed shows and movies. The phenomenon is called "cord-cutting." The worry is that so-called over-the-top services could undermine the lucrative cable TV industry, whose dual-revenue stream model -- cable networks such as ESPN are paid carriage fees by pay TV operators and also earn revenue from advertisers -- has made pay-TV one of the most resilient sectors during the economic recession. But programmers would welcome new types of competition to the cable and satellite companies, senior media executives said. "We think the more competition the better, we will price and package it in such a way that we still make the dual revenue stream," said one of the people who spoke to Reuters. "We could probably charge more for interactive advertising." Microsoft has long held ambitions to be a major player in the TV business and has previously invested in interactive television initiatives including Web TV and MSN TV set-top box software. Its latest plans include offering interactivity to engage viewers through social media, interactive advertising and motion control technology, say people who have seen early demonstrations. Microsoft has bet on new "gesture" technology that lets users of its Xbox, who buy a camera accessory called the Kinect, control on-screen functions using voice to launch channels and waving arms to fast-forward or rewind videos on ESPN. 1 2 Next Technology Media Television Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. 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