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Edition: U.S. Article Comments (0) Email Print Reprints Read Analysis: German tempers fray as U.S. policy gulf widens 5:58am EST Harry Potter star Watson "felt sick" when told of riches 08 Nov 2010 Muslims say Obama failing to keep Cairo promises 7:55am EST Nearly 59 million lack health insurance: CDC 9:33am EST CORRECTED - UPDATE 1-Boeing halts 787 test flights after cabin smoke 11:57am EST Discussed 99 Obama: U.S. can’t afford two years of gridlock 76 GLOBAL ECONOMY-Obama returns fire after China slams Fed’s move 71 U.S. dollar printing is huge risk -China c.bank adviser Watched Bejeweled bra exposed in NY Thu, Oct 21 2010 Scientists re-create big bang Tue, Nov 9 2010 Rare earth prices to rise again? Mon, Nov 8 2010 RIM aims to challenge iPad with PlayBook pricing Tweet This Share on LinkedIn Share on Facebook By Miyoung Kim and Saeed Azhar SEOUL (Reuters) - BlackBerry maker Research In Motion, a late entrant in the booming tablet market, will take on Apple's iPad with competitive pricing of its rival Playbook device. The Canadian firm's tablet, set to... Related News RIM takes on iPad; downplays BlackBerry threat 2:19pm EST INTERVIEW-UPDATE 1-RIM takes on iPad;downplays BlackBerry threat 1:56am EST INTERVIEW-RIM:BlackBerry sales to hit 100 mln units in 2 yrs Tue, Nov 9 2010 UPDATE 1-RESEARCH ALERT-Kaufman downgrades Research in Motion Tue, Nov 9 2010 BlackBerry's corporate dominance seen eroding Fri, Nov 5 2010 Related Topics Technology » Media » iPad » Stocks By Miyoung Kim and Saeed Azhar SEOUL | Wed Nov 10, 2010 2:21pm EST SEOUL (Reuters) - BlackBerry maker Research In Motion, a late entrant in the booming tablet market, will take on Apple's iPad with competitive pricing of its rival Playbook device. The Canadian firm's tablet, set to launch in the first quarter of next year, will start contributing to its sales "right at the gate," said RIM Co-Chief Executive Jim Balsillie. RIM, which later said it will sell the PlayBook for less than $500, is confident the 7-inch tablet would help sustain "fast sales growth," Balsillie said. RIM's Nasdaq-listed shares jumped more than 6 percent on Wednesday to as high as $58.72, their highest since June. "You have seen the smartphone market just explode...we are in the right sweet spot... This idea that there are two players and a small pie and they are divvying that between them -- you are missing the point," Balsillie told Reuters in an interview on the sidelines of the G20 CEO Summit in Seoul. Balsillie was referring to a perceived two-way battle for mobile dominance between Apple and Google's Android operating system. RIM's Nasdaq-listed shares jumped more than 6 percent on Wednesday to as high as $58.72, their highest level since June. RIM has eagerly touted its tablet's ability to support Adobe's widely used Flash multimedia software, something Apple's iPad does not. Last month, Apple CEO Steve Jobs said a batch of seven-inch-screen tablets, including the PlayBook, that will compete with Apple's 10-inch iPad would be "dead on arrival" when they hit the market. RIM insists the seven-inch tablets would be a big portion of the market. The iPad's Wi-Fi-only version, sells at $499 and runs up to $699 for a 64-GB model. A 3G iPad starts at $629. RIM will be lagging rivals such as Samsung Electronics, which aims to sell at least 1 million units of Galaxy Tab this quarter alone. Apple's iPad controls 95 percent of the market. "It's (tablet) a long strategic market and we are still growing 20 percent plus... We are still growing fast and we haven't factored into tablets and we have great products," Balsillie said. International sales of the Playbook start in the second quarter. THREAT TO BLACKBERRY RIM has long been the dominant player in the corporate smartphone market, but its dominance of the corporate sector, where its secure email once reigned supreme, is weakening as companies increasingly allow use of iPhone and a slew of devices running on the Android system. 1 2 Next Technology Media iPad Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. 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