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Yahoo! My Yahoo! Mail More Yahoo! Services Account Options New User? Sign Up Sign In Help Yahoo! Search web search Home Singapore Asia Pacific World Business Entertainment Sports Technology Singapore Asia Pacific World Electric car design to err on conservative side By YURI KAGEYAMA,AP Business Writer - Friday, March 26 Send IM Story Print ATSUGI, Japan – Futuristic designs for electric cars are unlikely to enter mass production for a decade as automakers concentrate on conventional looks to help gain consumer acceptance for the zero emission cars, Nissan's chief designer said Friday. Major automakers have already released or are planning electric vehicles but the experimental designs used in prototypes like Nissan's bubble shaped Pivo with its revolving cabin won't be seen in showrooms anytime soon. Tokyo-based Nissan's first electric vehicle to go on commercial sale, the LEAF, is set to roll out later this year. It is curvaceous but looks much like a standard gas-engine car. Electric vehicles can take strange shapes because they don't have a bulky standard engine and the battery can be placed practically anywhere in the frame. "But we are aiming for the mainstream buyer with the LEAF," the Nissan Motor Co. executive in charge of design, Shiro Nakamura, told reporters at the automaker's design facility in the Tokyo suburb of Atsugi. "This is not something for just the niche buyer." He said electric vehicles will be in their second or third generation, perhaps as much as a decade away, before they take on more futuristic forms. Nissan is by far the most aggressive on electric vehicles compared to other Japanese automakers like Toyota Motor Corp. and Honda Motor Co. Automakers plow significant money into design as it's one important way to differentiate cars from competitors producing vehicles that are increasingly alike in performance capabilities and technology. Nissan's design center, where about 600 people work, is dubbed an "imagination factory" by the company. It sports a cutting-edge look with modern furniture, sprawling white walls and huge screens to project car designs. "When it gets harder to compete in offering the functional value of cars, emotional value is one area where we can still really compete," said Koji Nagano, a Nissan design director. "And that's where design becomes critical." Recommend Send IM Story Print Related Articles Economic growth revised slightly lower in Q4 Reuters - 56 minutes ago India inflation seen peaking in March-top official Reuters - 1 hour 6 minutes ago FACTBOX-What could Dubai sell? Reuters - 1 hour 8 minutes ago US may protest Chinese credit card curbs-Bloomberg Reuters - 1 hour 11 minutes ago Serbia may assume JAT debt to lure investor-PM Reuters - 1 hour 15 minutes ago News Search Top Stories World trade to grow 9.5% in 2010: WTO chief Britain's Times, Sunday Times to charge for websites VW to raise 4.2 bln euros at 65 euros per share China VP due in Sweden as Volvo takeover nears EU's economic 'government' lost in translation More Top Stories » ADVERTISEMENT Most Popular Most Viewed Most Recommended Dubai World gets $9.5 bln injection for debt plan Pentagon eases rules on gay ban in US military China VP due in Sweden as Volvo takeover nears 'I Spy' star Robert Culp dead at 79 EU, US move to allow foreign ownership of airlines More Most Viewed » 'Rare' fossil of new dinosaur species found in US 'Britain's Fritzl' raped daughters for over 25yrs Researchers back cancer-fighting properties of papaya Hollywood stars help prevent suicide after Twitter alert Prince Philip in strip club gaffe More Most Recommended » Elsewhere on Yahoo! Financial news on Yahoo! Finance Stars and latest movies Best travel destinations More on Yahoo! News Home Singapore Asia Pacific World Business Entertainment Sports Technology Subscribe to our news feeds Top StoriesMy Yahoo!RSS » More news feeds | What are news feeds? Also on Yahoo Answers Groups Mail Messenger Mobile Travel Finance Movies Sports Games » All Yahoo! Services Site Highlights Singapore Full Coverage Most Popular Asia Entertainment Photos World Cup 2010 Copyright © 2010 Yahoo! Southeast Asia Pte. Ltd. (Co. Reg. No. 199700735D). All Rights Reserved. Terms of Service | Privacy Policy | Community | Intellectual Property Rights Policy | Help

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