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Credit: Reuters/Lucy Nicholson By Bob Tourtellotte LOS ANGELES | Fri Jul 30, 2010 10:55am EDT LOS ANGELES (Reuters) - At 84 years-old, Playboy founder Hugh Hefner embodies the lifestyle of sexual freedom that his men's magazine has espoused since it was founded in 1953, featuring a nude centerfold of Marilyn Monroe. Yet, there is another side to the pajama-loving man known around the world by his nickname, Hef. Along with sexual freedom, he has championed civil rights, published stories challenging McCarthyism and the Vietnam War, and backed gay causes and the legalization of marijuana. New documentary film, "Hugh Hefner: Playboy, Activist and Rebel," debuts in theaters on Friday offering audiences this other side of Hefner. He sat down with Reuters in the Playboy mansion to talk about the film, today's political conservatism and how he wants to be remembered. Q: Do you feel like this particular part of your life, the social activism, had been lost in the focus on your lifestyle? A: "No, I don't think it was lost. I think Ray Bradbury said it very well some time ago when he was talking about the magazine and he said, 'People don't see the forest because of the T's'. In other words, the lifestyle and the pretty girls, the centerfolds, etc. They simply are what gets the attention." Q: The documentary addresses the irony of the two sides of you: the carefree life vs. the serious political activist. Where is the common ground between the two? A: "Aren't they exactly the same? In other words, aren't the sexual revolution and racial emancipation the same thing? I just think these are areas of our free society that have not been truly free and properly dealt with." Q: A lot of people would say 'no,' and that your brand of sexual freedom is really just the objectifying of women. A: "Anybody who thinks we objectify women in a negative sense has a political agenda of their own. It comes right out of our Puritan heritage. The simple truth of the matter is we are two different sexes. We are attracted to one another. That is the basis of civilization. That is what makes the world go around. The notion of the denying the fact that women, in a positive sense, are objects of sexual desire is to simply not deal with reality." Q: What's the difference between young men in 1953 when the magazine began and young men today? A: "They were a little more sophisticated, then. They read more. The changing technology has changed reading habits. It's not the same getting information from the Internet. Is there a dumbing down of America? Yes, of course. There are a great many virtues to the Internet, but there's also a downside." Q: You and Playboy helped start the sexual revolution, which liberalized our culture. Absent Playboy, would something or someone else have come along to make the same change? A: "I think so. It's like any other invention or social change, etc. I think the major thing that liberated women was the birth control pill. That separated procreation from sex." Q: In our culture today, we seem more liberal with laws supporting gay marriage and legal marijuana in some states. Yet, at the same time, the political landscape seems more conservative following the Reagan and Bush administrations. What are we, more conservative or liberal? A: "In the broadest sense, we are much more liberal. But there was a backlash to that more permissive society. In other words, the sexual revolution hit full-on in the middle 60s and throughout the 70s, and then there was a backlash in the 1980s, politically, the religious right helped get Reagan in the White House. AIDS arrived and there was a political correctness that set in, that also influenced sexuality." Q: Then what is the disconnect today between politicians who are conservative and what seems to be going on among Americans in a more liberal society? A: "The problems we have today with conservatism don't have much to do with laws. When I was growing up, indeed, most sex behavior outside marriage was illegal. Nice, middle-class moral kids could not live together before they got married in the 1950s. So in that sense we are obviously much more liberal. The conservatism comes in, in other kinds of ways. There is political correctness ... I think a part of the feminist movement also influenced the rest of society about the notion that, somehow or other, images of nudity and sexuality were somehow exploitative (and) created a negative attitude toward things that otherwise we thought were commonplace or beautiful." Q: You've met many people over the years, from celebrities to sports stars and dignitaries. Many of them here in the Mansion. Who hasn't been here who you'd like? A: (laughs) "I have no idea. Obama would certainly be welcome, but I don't think about that." Q: In the documentary, there are scenes of you and Sammy Davis, Jr. What would Sammy have said about Obama. A: "Probably the same thing I am saying, which is that I wish he would get on with it. We all had high hopes." Q: Okay, a little advice for men like me. I'm 48. What's better for your sex life, Viagra or three girlfriends at the same time? A: "Three girlfriends (laughs). Because at 48, you don't need Viagra. Although with three girlfriends, it helps." Q: Lastly, the title of the documentary is "Hugh Hefner, Playboy, Activist and Rebel" That's one way to remember you, but how would you like to be remembered? A: "I would like to be remembered as somebody who had some positive impact on the changing of the social-sexual values of my time. I'm pretty secure in that, I think." (Editing by Dan Whitcomb) Fashion Entertainment Film People Lifestyle Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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