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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Entertainment > Article Home Business & Finance News U.S. Politics International Technology Entertainment Film Music People Television Arts Industry Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters "New Moon" poised for No. 1 box office bow Wed Nov 18, 2009 11:33pm EST Email | Print | Share | Reprints | Single Page [-] Text [+] By Carl DiOrio LOS ANGELES (Hollywood Reporter) - Fans have been mooning over all things "Twilight" since the vampire-romance film bowed so bloody well exactly a year ago. So it's no surprise that the sequel, "The Twilight Saga: New Moon," is projected to sink its teeth into more than $85 million during its first weekend. "New Moon" rises in 4,024 locations, beginning with 3,500 performances at 12:01 a.m. Friday. Online ticketers said the Summit Entertainment sequel has run up the biggest advance sales of any film in history, with sellouts ensured for many showtimes throughout the weekend. Higher production values and the cast's growing celebrity should help "New Moon" broaden the fanged franchise's base of support from teens and tweens to daughter-and-mom combos and even single older females. "We know who our audience is, and it's basically females of all ages," Summit distribution chief Richie Fay said. "But some of the TV spots are playing to young males, and we're getting some response to that." Like "Twilight," "New Moon" is based on one of a series of books by Stephenie Meyer and is rated PG-13. Chris Weitz ("About a Boy") takes over directing duties for the sequel, and Taylor Lautner's werewolf-in-waiting character muscles aside Robert Pattinson's blood-sucking sulk for predominant screen time. A second book-based sequel, "The Twilight Saga: Eclipse," is scheduled for release June 30. Produced for an estimated $37 million, "Twilight" unspooled with $69.6 million during its opening weekend and fetched $191.5 million domestically. That cumulative figure will rise a bit after Summit re-releases the first picture for one day only to help fuel interest in the sequel. Some believe "New Moon" could flirt with the record set in July by Warner Bros.' "Harry Potter and the Half-Blood Prince," with $22 million in opening midnight coin. If that proves true, look for "New Moon" to threaten the magical $100 million mark through Sunday. ON THE OTHER 'SIDE' With the Summit sequel potentially drawing upon a diverse range of demographic groups, Warner Bros. might find it difficult to capture the attention of moviegoers who otherwise would be expected to support its sports-themed Sandra Bullock movie, "The Blind Side." A coming-of-age tale that should resonate with younger audiences, "Blind Side" also targets older women, based on the appeal of its star. It remains to be seen whether young and older females alike will prove too preoccupied with the weekend buzz film to get behind Warners' lower-profile movie. Early reviews largely have been positive for "Blind Side," which is drawing a wide range of forecasts, as low as midteen millions to $20 million-plus. Situated a bit more propitiously this weekend, the animated feature "Planet 51" has the tots-and-parents crowd pretty much to itself. Although Disney's 3D animated feature "A Christmas Carol" is likely to post a strong third session, prerelease tracking surveys suggest that marketing for the PG-rated "Planet" has taken hold, with awareness fairly high. An opening in the high-teen millions looks doable. Sony is distributing the film for Spain-based producer Ilion Animation. Elsewhere, it will bear watching whether the vampire movie drains support from Sony's sci-fi action feature "2012," which opened to $65 million last weekend. But even a 60 percent drop would put "2012" north of $25 million in its sophomore session, giving the Roland Emmerich-helmed picture the weekend's silver-medal position. Also this weekend, Lionsgate drama "Precious" expands to 600 or so theaters after two frames in more limited release. An early awards-season buzz title, "Precious" totes cumulative box office of $9 million and counting. © Thomson Reuters 2009 All rights reserved Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: TREASURIES-Steady to firmer in Asia as stocks fall Also On Reuters Video Video: Obama on the Great Wall of China Blog: The Route To Recovery: Ex-banker seeks adventure The face that launched a thousand North Korean tirades More Entertainment News Will Ferrell is Hollywood's most overpaid star: Forbes Penelope Cruz offers a "dream year" in movies Johnny Depp earns second "sexiest man" title Aerosmith members concerned singer back on drugs Oscars pick director, unveil documentary shortlist More Entertainment News... More News "New Moon" star Kristen Stewart says "be extreme" Wednesday, 18 Nov 2009 09:03am EST New hit film "2012" beats estimate by $5 million Monday, 16 Nov 2009 09:21pm EST Moviegoers make date with disaster film "2012" Monday, 16 Nov 2009 02:09pm EST FX snaps up rights for "2012" Monday, 16 Nov 2009 08:02am EST Hollywood rethinks use of A-list actors Friday, 13 Nov 2009 04:51pm EST Editor's Choice Slideshow A selection of our best photos from the past 24 hours. Slideshow Most Popular on Reuters Articles Video Obama: Too much debt could fuel double-dip recession California budget shortfall to top $21 billion Lost man drives nine hours to get newspaper Johnny Depp earns second "sexiest man" title The face that launched a thousand North Korean tirades First U.S. marijuana cafe opens in Portland With Playboy sale, an icon bows to changing times Reid unveils broad U.S. Senate healthcare plan Let down by Obama, Palestinians see few options Obama gets five minutes with half-brother in China Most Popular Articles RSS Feed Video Obama on the Great Wall of China Seoul protests ahead of Obama visit Obama dips below 50% in 2 polls Shuttle arrives at space station Panama Canal gets an upgrade Japanese translation glasses Thief gets trapped, drops trousers Washington atwitter with tweets Shuttle arrives at space station Asylum seeker standoff ends Most Popular Videos RSS Feed Reuters.com: Help and Contact Us | Advertise With Us | Mobile | Newsletters | RSS | Labs | Journalism Handbook | Archive | Site Index | Video Index Thomson Reuters Corporate: Copyright | Disclaimer | Privacy | Professional Products | Professional Products Support | About Thomson Reuters | Careers International Editions: Africa | Arabic | Argentina | Brazil | Canada | China | France | Germany | India | Italy | Japan | Latin America | Mexico | Russia | Spain | United Kingdom | United States Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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