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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters China wants content, values censored in online games Thu Nov 19, 2009 2:38am EST Email | Print | Share | Reprints | Single Page [-] Text [+] SHANGHAI (Reuters) - China said it will tighten regulations in its rapidly growing online games sector, requiring game operators to enhance socialist values in their games and hire specialized staff to monitor content. China's Ministry of Culture said in a circular that game operators must re-examine their game offerings for obscene and violent content and limit the number of virtual marriages and player-versus-player combat. The changes will affect companies such as Shanda Games, NetEase.com and Tencent Holdings. "Over this year, China's online game industry has grown at a rapid pace," the ministry said in a statement late on Wednesday. "But the current product offerings are not up to standard and the cultural content is lowbrow and having a negative effect on the healthy development of the industry," it said. NetEase's Chief Executive Officer William Ding said in an earnings call on Thursday he was not aware of the full details of the circular, but that the firm is willing to comply. China's online game industry is expected to grow by between 30 percent and 50 percent this year, with a sales revenue of 24 billion yuan to 27 billion yuan ($3.5 billion-$4 billion). It has more than 50 million gamers. China has been stepping up oversight of the industry. Earlier this month, another regulator ordered NetEase.com to stop operating World of Warcraft, due to "gross violations" of regulations. (Reporting by Melanie Lee; Editing by Jacqueline Wong) © Thomson Reuters 2009 All rights reserved Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: "Call of Duty" game sells $550 million in five days Also On Reuters Blog: Unemployed banker on the Appalachian Trail Reuters Finance Summit: Defending bonuses Video Video: On the book trail with Sarah Palin More Technology News Wikipedia, iPhone among decade's top 10 Internet moments AOL to cut one-third of workforce Sony says e-readers in demand, shipments delayed Nokia sees corporate interest for netbook "Call of Duty" game sells $550 million in five days More Technology News... More News UPDATE 2-Higher costs, competition weigh on China's NetEase Wednesday, 18 Nov 2009 11:57pm EST UPDATE 2-Competition, regulation threaten high-flying Tencent Wednesday, 11 Nov 2009 05:32am EST China web tycoon thrives on portals, pig farms Friday, 6 Nov 2009 09:50am EST China bureaucratic war over online Warcraft heats up Friday, 6 Nov 2009 02:14am EST CORRECTED-Shanda says its revenue growth to outpace industry Wednesday, 4 Nov 2009 04:41am EST Editor's Choice Slideshow A selection of our best photos from the past 24 hours. Slideshow Most Popular on Reuters Articles Video Obama: Too much debt could fuel double-dip recession What's in a name? More than you might think Does sinking Mideast peace process hold any hope? First U.S. marijuana cafe opens in Portland Fed officials play down impact of weak dollar | Video California budget shortfall to top $21 billion Lost man drives nine hours to get newspaper Israel, Egypt squeeze Gaza tunnel business What's in a name? 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