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Edition: U.S. Article Comments (0) Slideshow Follow Reuters Cirque du Soleil puts record $57 million in Russian show Tweet Share this Link this MOSCOW (Reuters) - Canadian circus company Cirque du Soleil will invest a record $57 million in a new show in Moscow next year to test the ground before launching a permanent show in Russia by 2015, its president said on Monday. "Zarkana" is Cirque... Email Print Related News Global stocks hit fresh highs, caution grows Fri, Feb 18 2011 Deere Q1 profit doubles Wed, Feb 16 2011 Dell blows past targets, but doubt persists Tue, Feb 15 2011 Special Report: Can Japan's spirited youth save their aging nation? Tue, Feb 15 2011 World stocks rise, copper hits record on China Mon, Feb 14 2011 Analysis & Opinion The economics and politics of valuing life UNsensational? Five more years of Ban Ki-moon Related Topics Entertainment » Fashion » Arts » Russia » 1 / 3 Cast members of the show ''Corteo'' by Canada's Cirque Du Soleil perform during a dress rehearsal in Vienna February 9, 2011. Credit: Reuters/Lisi Niesner MOSCOW | Mon Feb 21, 2011 10:54am EST MOSCOW (Reuters) - Canadian circus company Cirque du Soleil will invest a record $57 million in a new show in Moscow next year to test the ground before launching a permanent show in Russia by 2015, its president said on Monday. "Zarkana" is Cirque du Soleil's first new show in Russia and will be the most expensive non-permanent show the company has ever made to date, Daniel Lamarre told reporters. The Montreal-based company said the $57 million it would invest in the highly acrobatic show is significantly more than the $30-$50 million it was previously eyeing for all of Russia. "Zarkana, for us, is a test to see if the market can bear a permanent show," Lamarre said. "(The show) will tell me much more about the clientele in Moscow. If we have the success that I think we will have, this will definitely confirm the means for a permanent presence." The 26-year-old Cirque du Soleil came to Russia two years ago and is now in the three Russian cities of Moscow, Kazan and Saint Petersburg. It will add the Urals city of Yekaterinburg later this year. Lamarre said Russia, which has a long history of circus, is the company's fastest-growing market. "We have never developed a market at the pace we are doing in Russia right now, which is much more encouraging than I thought when we first came in," Lamarre said. Cirque du Soleil, which says a fifth of its 1,000 artists are from Russia, is banking on the country's love for circus and the arts for it to prosper. "The response from the previous two shows was amazing, the best we've seen anywhere else in the world," its vice chairman Craig Cohon told Reuters. "The Russian audience really gets the art of the cirque... I am confident the permanent production will be a success here," he said. Zarkana will premiere at the Kremlin Palace in February 2012 and run for nine weeks. Entertainment Fashion Arts Russia Tweet this Share this Link this Digg this Email Reprints We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (0) Be the first to comment on reuters.com. Add yours using the box above. Social Stream (What's this?) © Copyright 2011 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Mobile Newsletters RSS Podcasts Widgets Your View Analyst Research Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Reuters on Facebook Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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