InfoAnda - Music labels reach fans with multiplatform apps

Pakistanis angry over detentions in Times Sq. case
Monday, May 24, 2010
ISLAMABAD – Relatives of three men detained by Pakistan for alleged links to the suspect in the attempted Times Square bombing say the men are innocent.
They

Taiwan denies boycotting Australian film festival
Thursday, August 6, 2009

AFP - Thursday, August 6TAIPEI (AFP) - - Taiwan's Beijing-friendly government on Wednesday denied boycotting an Australian film festival amid a row over the e

Merkel's support dips, regional ally resigns International
Thursday, September 3, 2009

By Sarah Marsh and Noah Barkin

BERLIN (Reuters) - Chancellor Angela Merkel suffered a double blow on Thursday as a senior party ally in east German

Minister seeks closure of anti-Berlusconi websites
Wednesday, December 16, 2009
ROME (AFP) - – The Italian government moved Tuesday to close down Internet sites encouraging further violence against Prime Minister Silvio Berlusconi, who

Asian markets mixed after Wall Street rally
Wednesday, March 18, 2009

By ELAINE KURTENBACH,AP Business Writer AP - Wednesday, March 18SHANGHAI - Asia's stock market rally seemed to be running out of steam Wednesday, despite an

Yahoo! News | 11 June 2010
Japan business confidence rises, but doubts remain | 29 September 2010
NY bomber charged with terrorism, Pakistan links | 5 May 2010

Obama sketches four-pronged strategy for Europe, sees EU consensus | | 22 May 2012

Forum Views () Forum Replies ()

Read more with google mobile : Music labels reach fans with multiplatform apps

Yahoo! My Yahoo! Mail More Yahoo! Services Account Options New User? Sign Up Sign In Help Yahoo! Search web search Home Singapore Asia Pacific World Business Entertainment Sports Technology Weekend Edition World Music labels reach fans with multiplatform apps Reuters - Tuesday, December 14 Send IM Story Print By Antony Bruno DENVER - The app is far too powerful a tool to be limited to mobile phones. In 2010, the developer and music industries took bold steps to apply this burgeoning distribution model to a range of new devices and platforms. Take Pandora, the personalized Internet radio service that became the killer app for music on the iPhone when it was first introduced in 2008. Having expanded to every available smart-phone platform, the Pandora app has since jumped to such new devices as the iPad, Internet-connected TVs and even automobiles, as more consumer electronics device manufacturers eagerly enter the app game. "The smart-phone phenomenon is the catalyst for all this stuff," Pandora founder Tim Westergren says. "It got consumers to begin using apps in all of these places, whether it was taking an iPhone and plugging it into the dashboard or docking it into your stereo system. So that caused all these other device manufacturers to accelerate their own app plans." At the same time, record labels seeking new methods of distribution and marketing found the multiplatform app environment a perfect solution for reaching fans across the digital landscape. Artist apps that began as simple website clones are now far more engaging experiences -- be it a mobile app, a social game or a dedicated channel on Internet TV services. "It's my focus and my team's focus to extend app development to all platforms," Island Def Jam senior VP of digital and business development Jon Vanhala says. "It's especially important to find fans where they're living." Where are they living? Here's a quick snapshot of the new app platforms that emerged this year and how they're shaping the future of digital music strategy. IPAD "I've got 50 app treatments in my inbox for the iPad," Vanhala says. "If this was all I did, I'd be busy." The iPad's larger screen, higher resolution and unique positioning as both a home and mobile device has labels, artists and developers excited about its potential as a source of music discovery, engagement and even creation. Tap Tap Revenge 3 developers Tapulous expanded the iPhone rhythm game to the iPad in Tap Tap Radiation. Ocarina developers Smule created the Magic Piano simulation app in time for the iPad's launch and has since developed a sequel in Magic Fiddle. And there have also been a number of other music-based apps -- such as the critically acclaimed Aweditorium app, which lets users stream artists' music while also browsing high-resolution photos, reading lyrics, discovering related artists, watching video interviews and more -- that demonstrate how the iPad could provide consumers 360-degree engagement with an artist's creative output. "We are actively looking at how an app provides a new experience for delivering music," Vanhala says. SOCIAL NETWORKING While Facebook isn't a device like the iPhone or the iPad, it is a platform for app development, and one the music industry is becoming increasingly interested in exploiting. So far music apps are few and far between. There's Nightclub City from Booyah, Platinum Life from Heatwave Interactive and a smattering of others. But what activity there is has proved effective. For example, during the summer, Kiss' management firm McGhee Entertainment promoted a concert by the band to Nightclub City's 14 million members, which included streaming the concert live within the app, making several tracks available as playable music within the game and selling such virtual merchandise as Kiss masks for users' avatars. During the three-week campaign, Kiss songs were streamed more than 16 million times, and the promotion resulted in a 750% increase in Kiss' Facebook friends. "A lot of people in the music industry don't realize how many people are playing these games," McGhee Entertainment head of strategic marketing Nathan Gregory says. "If that's where they are, that's where we need to be to promote artists." Elsewhere, Universal Music Group struck a deal with Conduit Labs to license music for sale in the games Music Pets and SuperDance, while IDJ partnered with Facebook game developer CrowdStar to sell a bundle of tracks from the new Bon Jovi greatest-hits album in games like Happy Aquarium, Happy Island and It Girl. TV Today's TVs are increasingly connected to the Internet, allowing them to feature content menus where users can select various types of apps. Pandora leads the way in terms of music apps, with deals with Samsung, Mitsubishi, Panasonic, Sharp, Sanyo, Sony, Toshiba, Vizio, Heier, Hitachi and others. While the volume of Pandora traffic generated by TV apps remains relatively low, Westergren expects this holiday season to mark the beginning of a surge as more Web-connected sets find their way into users' living rooms. A recent Parks Associates study found that nearly 25% of U.S. homes with broadband Internet access already own at least one Internet-enabled TV set and another 3 million plan to buy one this month. So far this year, it's streaming music services like Pandora and MOG that have made moves to get their apps included, but the labels aren't far behind. "By mid-2011, you won't be able to buy a TV that won't be Web-enabled and therefore has software in it we can call an app," IDJ's Vanhala says. AUTOMOBILE Most of radio listening takes place inside a car. So it stands to reason that music services are chomping at the bit to get their apps inside the automobile to compete with terrestrial radio for fans' attention -- and ad dollars. Naturally, Pandora is the furthest along here, signing deals with Ford, Mercedes-Benz and General Motors to install its service inside select Web-enabled vehicles. According to Westergren, 50% of all Pandora iPhone app users use it inside their vehicles already. "It's a potent category," he says. It'll get more potent as more cars gain Web access. According to iSuppli, global shipments of built-in Wi-Fi systems for automobiles are set to explode -- from 174,000 cars in 2010 to 7.2 million by 2017 -- as wireless Internet access becomes a key selling point. This gamut of app platforms presents exciting opportunities for labels keen on keeping up with music fans wherever they are. But this broadening brings challenges as well, such as fragmentation. Labels need to support and maintain multiple points of presence across these various apps, which puts a strain on already thin staffs. And developers too must decide which of the app platforms to support. "The investment to reach multiple platforms adds complexity in building and supporting those platforms," says Jim Lucchese, CEO of music app development platform the Echo Nest. "Building and maintaining multiple versions of the same experience, not to mention marketing them, becomes much different. Navigating that landscape will be the challenge in the year ahead." That's a nice problem to have, though, as apps become a staple of today's new-media diet. "Consumers have internalized that apps make their lives better," IDJ's Vanhala says. "And if apps make our lives better, we hunger for more." Recommend Send IM Story Print Related Articles US-ENTERTAINMENT Summary Reuters - 2 hours 4 minutes ago Underdogs Amazon and Target take aim at iTunes and Walmart Reuters - 2 hours 4 minutes ago Voice on Michael Jackson album far from finished article Reuters - Tuesday, December 14 "Black Swan" leads Critics' Choice award nominees Reuters - Tuesday, December 14 Indonesian pop singer Audy feels at ease in her new slim look ANN - Tuesday, December 14 News Search Top Stories WTO rules against China over tyre exports to US Oil prices rally above 91 dollars OECD warns eurozone on debt Moody's says Spain banking outlook "negative" Hurley confirms separation as Warne 'affair' revealed More Top Stories » ADVERTISEMENT Most Popular Most Viewed Most Recommended Hurley confirms separation as Warne 'affair' revealed Amanda Knox breaks down in Italy sex-murder trial Forex market jumps thanks to electronic revolution: BIS UK rioters 'made contact' with duchess in fees protest Russia's Putin sings Armstrong for Hollywood stars More Most Viewed » NASA finds new form of life... on Earth US, S.Korea plan war games after N.Korean attack Defiant Obama defends tax cuts, eyes 2012 More Most Recommended » Elsewhere on Yahoo! Financial news on Yahoo! Finance Stars and latest movies Best travel destinations More on Yahoo! News Home Singapore Asia Pacific World Business Entertainment Sports Technology Weekend Edition Subscribe to our news feeds Top StoriesMy Yahoo!RSS » More news feeds | What are news feeds? Also on Yahoo! Answers Groups Mail Messenger Mobile Travel Finance Movies Sports Games » All Yahoo! Services Site Highlights Singapore Full Coverage Most Popular Entertainment Photos Yahoo! News Network Copyright © 2010 Yahoo! Southeast Asia Pte. Ltd. (Co. Reg. No. 199700735D). All Rights Reserved. Terms of Service | Privacy Policy | Community | Intellectual Property Rights Policy | Help

Other News on Monday, 13 December 2010
Afghan insurgents kill at least six foreign soldiers
Hundreds rally in Russia in support of Khodorkovsky
Berlusconi will lose confidence vote: Fini
Rough road ahead for new U.S. Mideast peace push
Gbagbo accuses foreign powers of wooing I.Coast army
Berlusconi's survival hopes finely balanced |
UK rioters 'made contact' with duchess in fees protest
Sudan group in legal challenge to independence vote
Suicide bombing kills 6 NATO troops in Afghanistan
China says will be patient in pushing for North Korea talks |
Car bomb kills 6 NATO troops in Afghanistan
Lee, Nehwal take titles in Hong Kong
Bangladesh shares suffer record fall
Dutch release man accused of cyber attacks |
Microfinance pioneer Yunus criticises Indian lenders
Dubai movie fest opens with Firth film
Malaysia sees sharp FDI rebound in first nine months
China vows stable growth, inflation management
Jailed Afghan drug lord was CIA informant: report
German finance minister criticises bailout 'speculation'
US-TECH Summary
South Korean ship sinks off Antarctica, at least 5 dead |
Sand, snow, thunderstorms wreak Mideast havoc
Liz Hurley confirms separation, Warne 'affair' revealed
Italy's Berlusconi tipped for defeat as supporters rally
Amazon websites outage was due to hardware failure
China releases long-serving dissident from jail: group |
Cancun reignites climate talks flame
Dutch release man accused of cyber attacks
Russian spy named advisor for oil company Rosneft: report |
Islamist website identifies Stockholm bomber
African health research has solutions but no support
Suicide bombing kills 6 NATO troops in Afghanistan
Forex market jumps thanks to electronic revolution: BIS
France's Le Pen under fire for Muslim 'occupation' claims
China's envoy: hopeful of free trade talks with India |
Dutchman held over sexual abuse of up to 50 children |
Japan ruling DPJ presses kingpin for ethics panel |
Iran not a rogue state: Australia |
Ambassadors urge trust in Haiti vote review
Australia fears Israeli strike on Iran: cables
COMMENTARY: India's higher courts in the dock
Oprah sails Sydney Harbour with Russell Crowe
Amazon websites outage was due to hardware failure |
Uncertainty over South Korean economy: bank
Restorers put finishing touches to Leaning Tower of Pisa
Senior U.S. diplomat Richard Holbrooke critical after surgery
China defends its global rise
Judge dismisses Paul Allen firm's patent lawsuit |
Pompeii collapse forces Italy into heritage debate
South Korea ship sinks off Antarctica
Ex-US intel chief foresees SKorea military action
New Jackson album: a thriller from beyond the grave?
Seoul shares end up 0.5 pct on techs, banks
China uncovers 2,400-year-old soup: state media
US-ENTERTAINMENT Summary
Foreign moviegoers rescue ailing "Narnia"
Shanghai aims to launch 24-hour trading by 2020
China releases long-serving dissident from jail
Underdogs Amazon, Target take aim at iTunes, Walmart |
L.A. film critics befriend "Social Network"
S.Korea regulator sees regulation scope widening
COMMENTARY: Strange outcome of Cancun conference
Narnia's subdued magic at American box office
22 presumed dead as S.Korea trawler sinks
South Korea T-bond futures slide as won weakens
Taiwan sells T$30 bln T-bills at 0.7 pct yield
Iran not a rogue state
Pakistan
Powerful 6.1 quake hits Papua New Guinea
Seoul shares open up modestly on banks
China's Wen to visit India amid disputes
NZ coal mine placed in receivership by shareholder
Glee throws lifeline to music industry |
L.A. film critics befriend Social Network |
Foreign moviegoers rescue ailing Narnia |
Underdogs Amazon, Target take aim at iTunes, Walmart |
IBM pitches "smart" cities as planet savers
Appy ever after: smartphone users find virtual girlfriend
Moody's says Spain banking outlook "negative"
Stockholm bomber aimed for major targets: prosecutor |
2010 -- the year tablet computers came of age
British police join probe into Sweden blast
OECD warns eurozone on debt
Iranian president sacks foreign minister: report |
Lenovo eyes rising margins on appreciating yuan
Pompeii collapse forces Italy into heritage debate
Israel welcomes shift in U.S. peace effort
Berlusconi warns of crisis ahead of crucial vote |
Judge dismisses Paul Allen firm's patent lawsuit
Accidents linked to bad weather kill 18 in Egypt
Israel welcomes shift in U.S. peace effort |
Artists, politicians write letter to free Iran's Ashtiani
Afghan MPs demand president form new parliament |
Kurdish 'self-determination' call sparks Iraqi ire
French nursery hostage drama ends safely |
US envoy Holbrooke remains in 'critical' condition
2010 -- the year tablet computers came of age
India protests U.S. frisking of top diplomats |
Arrests in Afghan attack that killed 6 US troops
Kosovo PM claims victory, rivals refuse to concede |
6 NATO troops killed by Afghan bomb were Americans
Blast hits school bus in Pakistan: police |
Bangladesh garment protests spread after deaths
Suicide bomber kills 4, wounds 17 in Iraq |
Malaysia, Brunei end spat over oil blocks
Hard-line Islamists break up church service in Indonesia
FEATURE: Building (digital) nationalism
Bomb hits school bus in Pakistan
Voice on Michael Jackson album far from finished article
ANALYSIS: Thailand's opposition party faces another test
"Black Swan" leads Critics' Choice award nominees
Hurley confirms separation amid 'Warne affair'
Foreign players add spice to Asean football
Decorator wins British X Factor as 20 mln tune in
"Yogi Bear" may send viewers into hibernation
Music labels reach fans with multiplatform apps
Get smart: Techie gifts for fitness fanatics |
Thaksin's US hearing put off
HK media group condemns attack on reporters in China
WikiLeaks rival Openleaks coming soon: website |
Music labels reach fans with multiplatform apps |
Dell to buy Compellent for $960 million |
Lenovo eyes rising margins on appreciating yuan |
Nokia's Navteq buys traffic service Trapster |
Embattled Indonesian Christians seek protection
Asia retail sales tipped to be double US by 2014
Voice on Michael Jackson album far from finished article |
Pakistan c.bank raises 31 bln rupees from Islamic bond
Black Swan leads Critics' Choice award nominees |
Yogi Bear may send viewers into hibernation |
Music labels reach fans with multiplatform apps |
Underdogs Amazon and Target take aim at iTunes and Walmart
"Glee" throws lifeline to music industry
Pakistani stocks end lower; rupee firms; o/n rates flat
Asian stocks jump on Wall Street gains, China optimism
Reckitt buys India's Paras Pharmaceuticals
Tokyo bourse, Hanoi exchange in cooperation deal
Greece at new risk of being pushed off euro
Bodies of missing Tenn. mom, Jo Ann Bain, and daughter found
Female Breasts Are Bigger Than Ever
AMD Trinity Accelerated Processing Units Now in Volume Production
The Avengers (2012 film), made the second biggest opening- and single-day gross of all-time
AMD to Start Production of piledriver
Ivy Bridge Quad-Core, Four-Thread Desktop CPUs
Islamists Protest Lady Gaga's Concert in Indonesia
Japan Successfully Broadcasts an 8K Signal Over the Air
ECB boosts loans to 1 trillion Euro to stop credit crunch
Egypt : Mohammed Morsi won with 52 percent
What do you call 100,000 Frenchmen with their hands up
AMD Launches AMD Embedded R-Series APU Platform
Fed Should not Ignore Emerging Market Crisis
Fed casts shadow over India, emerging markets
Why are Chinese tourists so rude? A few insights

USD EUR - 1 year graph	VPN on MacOSX	BlogMeter 1.01