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Edition: U.S. Article Comments (3) Slideshow Email Print Reprints Read WRAPUP 3-U.S. Senate Republicans firm on tax cuts for rich 13 Sep 2010 Hopes fade for end to tax cuts deadlock 11:45am EDT Iraq combat over but U.S. troops still in danger 13 Sep 2010 Oprah trip "Down Under" surprises Australians - with a bill | Video 9:17am EDT Oprah trip 'Down Under' surprises Australians - with a bill 2:00am EDT Shared Analysis: Referendum reveals three faces of Turkey 13 Sep 2010 Mexico's bloody drug war 13 Sep 2010 US scientists learn how to levitate tiny objects 07 Jan 2009 Cuba announces mass layoffs in bid to spur private sector 13 Sep 2010 Walking helps keep body and brain young 13 Sep 2010 Watched Gaga crowned; Oprah's big trip Mon, Sep 13 2010 Wall Street's Gordon Gekko is back Fri, Sep 10 2010 Hurricane Igor strengthening Mon, Sep 13 2010 NYSE and AMEX quotes delayed by at least 20 minutes. NASDAQ delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here. Nokia hits back with new phones amid turmoil at top Tweet This Share on LinkedIn Share on Facebook Related News Foxconn jumps over 7 percent on Nokia management change 3:08am EDT UPDATE 2-Nokia's Vanjoki resigns as new CEO Elop comes in Mon, Sep 13 2010 Google's Android to be world No. 2 in 2010: report Fri, Sep 10 2010 Nokia brings in Microsoft exec to replace CEO Fri, Sep 10 2010 European shares edge down ahead of Basel III rules Fri, Sep 10 2010 Analysis & Opinion When should investors sell their Apple stock? Related Topics Technology » Media » 1 / 6 The new Nokia E7 smartphone is seen in this handout photograph released in London September 14, 2010. Credit: Reuters/Nokia/Handout By Tarmo Virki and Georgina Prodhan LONDON | Tue Sep 14, 2010 11:40am EDT LONDON (Reuters) - Nokia unveiled an arsenal of smartphones crucial to its fightback against Apple's iPhone and Research in Motion's BlackBerry after its most fundamental management shake-up in decades. At its annual showcase conference -- attended by neither outgoing Chief Executive Olli-Pekka Kallasvuo nor incoming CEO Stephen Elop -- the world's biggest cellphone maker introduced three new models it is banking on to be a hit this Christmas. "Nokia is back!," the company's sales chief, Niklas Savander, declared to an audience of software developers, analysts and journalists at the opening of Nokia World, in a speech peppered with references to Nokia's competitors. Nokia still controls around 40 percent of the global smartphone market and sells about one in three of all phones, but has lost out in the fatter-margin market for the most expensive cellphone models. The new models all come with large touchscreens -- following a trend started three years ago by the iPhone -- and use Nokia's latest Symbian software. "The products are a clear improvement... but we know they are not where Nokia needs to be yet, and any other promise around 'we are working on it' would have not convinced anyone," said Gartner analyst Carolina Milanesi. "A new CEO and the old guard stepping down might give investors more confidence that things are really changing." Nokia's answers to the competition were presented in an opening keynote by Anssi Vanjoki, the head of Nokia's smartphones and services, who had announced his resignation a day earlier after being passed over for the CEO role a second time. The E7, C7 and a new version of the C6 will go on sale before the end of the year at prices ranging from 260-495 euros, excluding subsidies and taxes. "We've lost a little bit of the shine in our high-end devices. That's being solved today," Colin Giles, head of global sales, told Reuters. "We need to rebuild our brand, for sure." Nokia's Symbian software has lost some ground to Apple and Google's Android lately, but continues to be the leading operating system on smartphones. CHANGING THE LEADERS Last week, Nokia announced it was hiring Stephen Elop, a Canadian Microsoft executive with Silicon Valley credentials, to replace Kallasvuo, who had presided over a near-halving of Nokia's market value. "The question really is can he get Nokia's fighting spirit back and win the hearts of nokians?. We don't know the answer yet," said Christian Lindholm, a former Nokia and Yahoo manager, who is now a managing partner at design agency Fjord. Chairman Jorma Ollila, who led Nokia's transformation from a rubber boots-to-TVs conglomerate into a mobile phones giant in the 1990s, said he would also step down after helping with the management transition. Nokia shares were 3.1 percent lower at 7.65 euros by 1518 GMT on Tuesday, but had risen almost 15 percent over the last two weeks on expectations of an improving smartphone portfolio. Executives at the Nokia World event in London did their best to carry on business as usual. "I'm very excited about Symbian 3," services chief Tero Ojanpera said when asked by Reuters about upheaval at the company. "We are here to talk about the Nokia World today." Ben Wood, chief analyst at UK-based telecoms research firm CCS Insight, said: "In the midst of management turmoil Nokia is attempting to keep a steady hand on the tiller." "Although many questions are being raised about its future strategic direction, in the near term we expect the company to stick with the vision it has outlined today." (Editing by Elaine Hardcastle) Technology Media Comments See All Comments (3) | Post Comment Sep 14, 2010 6:44am EDT Symbian anyone? No thanks. Worst OS ever seriously. Call me when you come up with something that works. bararob Report As Abusive Sep 14, 2010 7:15am EDT I actually like the Symbian operating system. I have a Nokia N97 and am very pleased with it. Very customizable, lots of apps running simultaneously and great battery life. Justin_H_Cohen Report As Abusive Sep 14, 2010 11:42am EDT “Nokia hits back..” Yeah… but what Steve do, hit back with his Ninja Stars..?=) FSC Report As Abusive See All Comments (3) Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Mobile Newsletters RSS Podcasts Widgets Your View Analyst Research Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Reuters on Facebook Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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