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Yahoo! My Yahoo! Mail More Yahoo! Services Account Options New User? Sign Up Sign In Help Yahoo! Search web search Home Singapore Asia Pacific World Business Entertainment Sports Technology Weekend Edition Australia China India Indonesia Japan Malaysia Philippines Thailand Vietnam Cashew apple juice maker targets overseas ANN - Sunday, December 12 Send IM Story Print Chon Buri (The Nation-Thailand/ANN) - WB Healthy Products, a Thai manufacturer of health drinks, has inked an agreement with importers in five Asia countries to distribute its special products. The company's health drink is made from cashew apple, which is processed into juice. This product has a special quality to reduce the symptoms of people with allergies. The company plans to ship the products to those distributors by next year as part of its business plan to achieve an export market within the next three to four years. Managing director Weerapong Khanchonkiettikum said the product would be exported under its own brand, Momente, offering 100 percent concentrated cashew apple juice. The company has invested 50 million baht (US$1.66 million) to set up a manufacturing plant in Chon Buri, close to a 400rai (64 hectares) cashew orchard. After researching product quality for a year, the company now plans to reach out to women aged 30 and above as well as allergy sufferers. "We are getting good feedback from our customers and it's also boosting sales," Weerapong said. The company expects to see a 50 percent growth in sales to Bt20 million next year although the product was only introduced early this year. As a new product, the company has to focus more on marketing and providing more understanding to customers about product quality through magazines, modern trade, trade fairs in Bangkok and advertising campaigns on local cable television. So far, the company's product has been marketed at Siam Paragon, The Emporium and The Mall department stores. In addition, it is available from distributors in Chon Buri and Rayong provinces. "We hope to distribute our product nationwide soon," Weerapong said, adding that his product was selected by the Chon Buri administration to serve to some members of the Royal Family. Nuchanat Wannuwat, one of the company's distributors, revealed that she was convinced that cashew apple juice is capable of treating allergies, which made her decide to become a sales agent. Nuchanat now has robust sales of 6070 cases (15,120 bottles of 45 millilitres each). Her main customer group includes women aged 30 and above, nurses, businesspeople and housewives. Recommend Send IM Story Print Related Articles N.Korea sends minister to Russia amid tensions AFP - 1 hour 23 minutes ago Tonnes of debris fished from Chinese dam AFP - 2 hours 50 minutes ago Japan dominate judo Grand Slam first day AFP - Sunday, December 12 Scandal-hit Indian politician pledges cooperation AFP - Sunday, December 12 China inflation rises at fastest pace in two years AFP - Sunday, December 12 News Search Top Stories Russia's Putin sings Armstrong for Hollywood stars Amanda Knox breaks down during appeal trial Talks move toward global climate fund Madoff 'soul mate', others sued for 19 bln dollars Toulouse ease past Glasgow, miss bonus point More Top Stories » ADVERTISEMENT Most Popular Most Viewed Most Recommended Pole-dancing: world's latest craze Madoff 'soul mate', others sued for 19 bln dollars Pfizer pulls Thelin from market due to fatal risk Europe freezes as fresh snow causes travel chaos Amanda Knox breaks down during appeal trial More Most Viewed » NASA finds new form of life... on Earth World leaders scramble for funds to save the tiger US, S.Korea plan war games after N.Korean attack Defiant Obama defends tax cuts, eyes 2012 More Most Recommended » Elsewhere on Yahoo! Financial news on Yahoo! Finance Stars and latest movies Best travel destinations More on Yahoo! News Home Singapore Asia Pacific World Business Entertainment Sports Technology Weekend Edition Subscribe to our news feeds Top StoriesMy Yahoo!RSS » More news feeds | What are news feeds? Also on Yahoo! Answers Groups Mail Messenger Mobile Travel Finance Movies Sports Games » All Yahoo! Services Site Highlights Singapore Full Coverage Most Popular Entertainment Photos Yahoo! News Network Copyright © 2010 Yahoo! Southeast Asia Pte. Ltd. (Co. Reg. No. 199700735D). All Rights Reserved. Terms of Service | Privacy Policy | Community | Intellectual Property Rights Policy | Help

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