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Microsoft hopes to bury iPhone, Android
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By Bill Rigby
SEATTLE |
Fri Oct 1, 2010 6:42pm EDT
SEATTLE (Reuters) - Last month, a few hundred Microsoft Corp employees acted out their fantasy with a mock funeral for Apple Inc's iPhone at its Redmond, Washington campus.
The bizarre gathering, which morphed into a spirited Michael Jackson "Thriller" dance routine, marked the completion of its Windows Phone 7 software, and showed how badly Microsoft wants to resurrect itself in the viciously competitive phone market.
The new software, which will be publicly unveiled on October 11 and expected on handsets in stores by November, is Microsoft's last chance, some analysts say, to catch up with Apple and Google Inc's Android smartphones, after squandering its strong market position in only a few years.
A group of smartphone manufacturers including Samsung and HTC Corp are expected to roll out Microsoft-based phones for the holiday season.
Whether they will be good enough to render the iPhone obsolete is the question.
"The product can't be an also-ran that just does everything that is already out in the marketplace," said Bryan Keane, an analyst for Alpine Mutual Funds, which holds Microsoft shares. "Right now, it isn't apparent that Windows 7 is better than anything that's out there, except that it might have a better tie-in to the actual Windows platform."
By the admission of Microsoft Chief Executive Steve Ballmer, the company "missed a generation" with Windows Mobile, its last phone operating system, which floundered while the iPhone and Android roared past with sumptuous touch screens and a host of new applications.
Microsoft is now fourth in the fast-growing U.S. market for smartphone operating systems with a share of less than 12 percent, according to research firm comScore, behind BlackBerry-maker Research in Motion Ltd, Apple and Google.
STOCK OVERHANG
Microsoft's strange disappearance from the phone market, and its delayed response to the emergence of tablet devices like Apple's iPad, has been seen as a drag on Microsoft's shares, which are down 20 percent this year.
"The market is really fearful of their positioning in those two markets (phones and tablets)," said Ken Allen, Baltimore-based portfolio manager of T. Rowe Price's Science and Technology Fund, which holds Microsoft shares. "Tablets -- the iPad in particular -- and the smartphone market are major overhangs and discounted heavily in the stock."
Investors were not impressed with Microsoft's last attempt to launch a new phone, the Kin, which was dropped after fewer than three months on the market.
Whether the new phones can make up for that error and lift concerns will depend on how the handsets measure up and how much the network carriers promote the phones.
Prototypes of the new devices, which have been demonstrated by Microsoft employees over the past few months, look to be a huge improvement over the last version of Microsoft's phone software. They have a touch-screen interface resembling the company's Zune music player and movable 'tiles' that access various phone functions.
But at first glance, they don't appear to offer radical new features that rivals lack.
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Oct 01, 2010 6:53pm EDT
Ahahahahaha! That’s my reaction.
sandhuatretuers
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Oct 01, 2010 7:17pm EDT
Let see,
a phone that will actually syncs social site content, work email, contacts, calender, folders, xbox, zune, photos, and a few other things to the phone, web and computer.
Oh and is an open platform like Droid is but withe the vendor support/collaboration Microsoft has…
- unlike google and Apple, sure I’d go for that.
jabberwolf
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Oct 01, 2010 7:18pm EDT
So, Microsoft sues Motorola – the company that practically created the entire cellular phone market – for patent infringement. This seems like some sort of idiotic action to goad Motorola into producing a Windows Phone 7, doesn’t it?
By their somewhat perplexing attempt to sue what is likely the king of kings in cellular patents, does this portend the collapse of Microsoft’s mobile market and stock price? I mean, who in the world doesn’t see this ending badly for Microsoft? Moto just needs to file a lawsuit and file a complaint with the ITC with a handful of their patents, and voila, Microsoft’s phones are vaporware just as fast as the Kin Phone.
GRRR
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Oct 01, 2010 7:19pm EDT
Well at least they don’t lack self confidence.
MDan
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Oct 01, 2010 7:19pm EDT
Well at least they don’t lack self confidence.
MDan
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Oct 01, 2010 7:19pm EDT
Well at least they don’t lack self confidence.
MDan
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Oct 01, 2010 9:03pm EDT
Regardless of the outcome, I would never buy a microsoft-based phone… EVER…
seanmaui
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Oct 01, 2010 9:09pm EDT
Microsoft needs adult supervision.
They need new top management.
ereilad
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Oct 01, 2010 9:10pm EDT
Next year the kids will be wearing tablets from Aliexpress. No phone bills, the $100 computer realized.
After that, feed them a little Humanism and watch them grow. Bon voyage!
Dwight_Jones
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See All Comments (9)
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