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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters U.S. subway rides via cellphones still a ways away Thu Aug 6, 2009 7:55am EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Laura Isensee LOS ANGELES (Reuters) - Imagine waving your cell phone and being admitted through the turnstile of a subway station, or ordering and paying for a gift without once having to open your wallet or enter a credit-card number. Yes, you can -- just not so much in the United States. Mobile commerce has been touted as a major growth prospect for years, but the industry still faces several big hurdles before it takes off in the United States, executives and analysts say. Consumers will likely keep paying the old-fashioned way with cash and credit cards, as mobile commerce has been hampered by cultural reticence, business model concerns and other issues, despite predictions that handsets will replace wallets. "We're not too many years off where the restaurant will just send the bill to your smart device," eBay chief executive John Donahoe said at the recent Fortune Brainstorm: TECH conference in Pasadena, California. Meanwhile, mobile commerce is taking hold in Asia where almost 500 million mobile transactions will occur in 2009, according to research firm Gartner, versus 34 million in North America. By 2012, Gartner expects that transactions will grow to 2.4 billion in Asia and 221 million in North America -- a potential boon for the telecoms carriers that will host such commerce, including the likes of NTT Docomo, which pioneered contactless payments in Japan, or AT&T Inc, which enjoys an exclusive arrangement to market Apple's wildly popular iPhone. In Korea, people can buy gifts on a handset and text friends to pick it up in the store. And in the Philippines, people can get money from families overseas faster and cheaper via text message than by using a bank transfer. "In Japan, people can wave the phone to take trains, pay for groceries, board the plane and access buildings," Sandy Shen, a Gartner research director in Shanghai, said. "The United States has a well-established fixed and broadband infrastructure" that may hinder systemic change, he added. "People (in the United States) don't feel as much a need for mobile services except for voice and email." EAST-WEST CHASM ABI Research estimates that in North America the retail value of mobile Internet shopping -- one form of mobile commerce -- will be $544 million this year, but grow four times that to about $1.9 billion in 2010. "It is definitely starting to move," Marty Beard, president of a unit of Sybase, which designs business and commercial software, said at the conference. "This is one of those emerging markets influencing developed markets. I think the U.S. kind of tips last on this, but you can see the way it's starting to come," Beard said. The cultural divide between U.S. and Asian shoppers began with the laptop versus the handset and continued from there, said Ed Moran, director of product innovation for Deloitte. Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! 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