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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Environment Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Netflix passes 10 million subscriber mark Thu Feb 12, 2009 3:26pm EST Email | Print | Share | Reprints | Single Page [-] Text [+] By Sue Zeidler LOS ANGELES (Reuters) - Netflix Inc said on Thursday it has signed up more than 10 million subscribers as its service providing movies through the mail and the Web attracts more recession-strapped consumers. Netflix, which has moved aggressively in the emerging market of delivering movies to television sets and other devices via the Web, added more than 600,000 net subscribers since January 1. The company's shares rose 3.7 percent, or $1.34, to $37.51 in afternoon trading on Nasdaq. "I think Netflix is benefiting from a combination of things. People are looking for cheaper alternatives in entertainment," said Stacey Widlitz, an analyst with Pali Research, noting that its partnerships with companies like Microsoft Corp and LG Electronics Inc are gaining popularity with audiences. Netflix said last week that 1 million Microsoft Corp Xbox 360 video game console users had activated its movie streaming service in the past three months, but did not say how many subscribers it actually gained from the partnership. With the Netflix application, Xbox LIVE Gold members who pay $50 a year to Microsoft for various applications can view content from Netflix on a television via the Xbox 360 system if they also join a Netflix plan priced around $9 a month to include its Watch Instantly streaming service. In announcing it had surpassed 10 million subscribers, Netflix repeated the forecast it provided on January 26, including 10.1 million to 10.3 million subscribers in the first quarter and 10.6 million to 11.3 million subscribers for the full year. Netflix last month said its stronger-than-expected quarterly results were propelled by growth in its Web video streaming service. Netflix has offered the Watch Instantly streaming service for over two years. Originally only available on personal computers, it now offers streaming Netflix video from the Internet through various devices, including the Roku set-top boxes, the Xbox, LG Electronics Inc products and others. Netflix, best known for renting DVDs by mail, is the only company offering a subscription-based streaming video service while rivals such as Amazon.com Inc, Apple Inc and Blockbuster Inc compete with a la carte, pay-per-view rentals. (Reporting by Sue Zeidler; editing by Jeffrey Benkoe) © Thomson Reuters 2009 All rights reserved Share: Del.icio.us Digg Mixx My Web Facebook LinkedIn Next Article: Google plans data center at old Finnish paper mill Also on Reuters Cuba launches own Linux to counter U.S. Pressure mounts on Madoff middlemen Video Video: Can algae save the world -- again? More Technology News Cuba launches own Linux variant to counter U.S. Google exits broadcast radio ad business U.S. tweaks Internet privacy guidelines Videogames seen good for children Google plans data center at old Finnish paper mill More Technology News... Editor's Choice Slideshow A selection of our best photos from the past 24 hours. Slideshow Most Popular on Reuters Articles Video U.S. and Russia track satellite crash debris Threats send California octuplets mom into hiding U.S. retail sales rebound, jobless claims stay high | Video Chavez denounces new plot before Venezuela vote Cuba launches own Linux variant to counter U.S. Pakistan says it arrests Mumbai attack plotters | Video UPDATE 3-Congress prepares final vote on stimulus Koala love story wins hearts after deadly fires | Video Wall St. CEOs berated by lawmakers | Video U.S. vaccine court denies family's autism case Most Popular Articles RSS Feed Video Koala bushfire survivor wins hearts Turning green goo into fuel Bloodshed in Afganistan Model in bikini graces Boeing jet Artificial limbs get more control Geithner, Bernanke sell bailout plan Geithner grilled over bailout plan Talk of the Town Mummy find in Egypt Sci-fi laser stiches wounds Most Popular Videos RSS Feed the great debate Don Tapscott: Harness the genie of citizen engagement If President Obama really wants to change America, he should use the Internet to brainstorm all Americans. 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