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Edition: U.S. Article Comments (1) Save Email Print Reprints Most Popular Most Shared Iran's Ahmadinejad calls for TV debate with Obama | Video 11:16am EDT Speaker Pelosi wants pre-election tax cut vote 9:05am EDT Rockets hit Israel and Jordan resorts | Video 2:33pm EDT RIM says will not compromise BlackBerry security 12:16pm EDT Output grows in U.S. and Euro zone 1:05pm EDT U.S. most armed country with 90 guns per 100 people 28 Aug 2007 Singer Alicia Keys weds Swizz Beatz 01 Aug 2010 Chelsea Clinton marries in "royal wedding" | Video 01 Aug 2010 Wall St climbs to 10-week high on energy | Video 4:47pm EDT HSBC and BNP profits beat view after bad debts tumble 11:17am EDT Iran's Ahmadinejad calls for TV debate with Obama | Video 11:16am EDT U.S. most armed country with 90 guns per 100 people 28 Aug 2007 Brewer claims world's strongest beer 29 Jul 2010 Calcium supplements may raise risk of heart attack 29 Jul 2010 Bear crashes in runaway car | Video 27 Jul 2010 Pass child nutrition bill: Michelle Obama 01 Aug 2010 Output grows in U.S. and Euro zone 1:05pm EDT Rockets hit Israel and Jordan resorts | Video 2:33pm EDT For blood pressure, can you be fit but fat? 30 Jul 2010 Judge lets Virginia healthcare challenge proceed 4:57pm EDT Media watchdog urges advertisers to boycott $#*! TV show Digg This Tweet This Share on LinkedIn Share on Facebook Related News NBC expects quick payback from costly new shows Fri, Jul 30 2010 Low-tech Shatner eyes Twitter, says what the "$#*!" Thu, Jul 29 2010 CBS TV looks to social media for next big hits Wed, Jul 28 2010 UPDATE 1-Top ABC executive resigns as network hits dry up Tue, Jul 27 2010 Primetime TV shows to get racier after court ruling Fri, Jul 16 2010 Related Topics Fashion » Entertainment » Television » Lifestyle » Media » Mon Aug 2, 2010 12:05pm EDT (Editors: note strong language in title and paras 4, 8) LOS ANGELES (Reuters) - A media watchdog called on advertisers on Monday to boycott a new television comedy series titled "$#*! My Dad Says," saying the use of this type of language should not be accepted as light hearted fun. The Parents Television Council (PTC) has written to about 300 companies that advertise on television to complain about the series airing on top-rated TV network CBS that stems from a Twitter account of the same name. "As an advertiser, you have the power to act upon your corporate values and send a clear message to CBS and its affiliates that this type of profanity in any format has no place in primetime broadcast television," Tim Winter, PTC President, wrote in the letter. "Associating your company with "Shit" cannot be an effective use of advertising dollars ... I suspect your products are worth more than this raunchy attempt at humor." He asked advertisers to let the PTC know of their decision by August 15 so that the group could inform its 1.3 million members which companies would continue to be associated with the show. The program "$#*! My Dad Says" is due to make its CBS debut at 7.30 pm on September 23 starring "Star Trek" actor William Shatner and focuses on a relationship between a cranky older man and his son. The series is based on a Twitter feed started by struggling comedy writer Justin Halpern in 2003 which captured his own father's salty language and forthright observations. Called "Shit My Dad Says," Halpern's Twitter feed now has some 1.4 million followers. It has produced a best-selling book of the same name and the CBS TV show involving the creators of the Emmy award winning TV show "Will & Grace." Bans on "fleeting expletives" in U.S. network broadcasting caused CBS to "bleep" the title. Producers say there are few, if any, profanities in the TV series itself. But the title has infuriated the Los Angeles-based PTC which was founded in 1995 to highlight children's exposure to sex, violence and profanity on television. "With no apology, this network broadcast outlet is heavily promoting this program in all day parts in full view of children and unsuspecting parents," Winter wrote. "Unless or until CBS chooses a different title for this program, we urge you to refrain from sponsoring such an abomination purported to be light hearted fun." CBS entertainment president Nina Tassler told TV journalists last week -- before the Parents Television Council started its letter campaign -- that there had been no protests so far from advertisers about the upcoming show or its title. CBS Corp's CBS finished the last season as the most-watched network in the United States for the seventh time in eight years. The series "$#*! My Dad Says" is one of two new comedies being added to its prime time schedule for next season. (Writing by Belinda Goldsmith, Editing by Patricia Reaney) Fashion Entertainment Television Lifestyle Media Comments See All Comments (1) | Post Comment Aug 02, 2010 3:04pm EDT I’m not surprised by this one bit, I understand their arguments but honestly the word will not be used at all in any advertising whatsoever, CBS also censored it from the title. The show will be on at 9:30 well past any young kids bed time. By complaining about the show, which seems poised to be a hit, they’re just giving it more publicity and drawing more attention to it from the kids they’re trying to protect. AaronIMTV Report As Abusive See All Comments (1) Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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