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Reuters Social Media Editor Anthony De Rosa and Wired magazine’s John Abell analyze the pitch. Video Facebook's dual-class structure could outperform Facebook "likes" small investors Follow Reuters Facebook Twitter RSS YouTube Read Zinc may shorten common cold but side effects common 12:59pm EDT Putin pledges unity on return to Kremlin, protesters held | 3:23pm EDT Payment issues hinder Iranian buying team in India 11:30am EDT Attempt to form Greece government fails after shock poll | 1:56pm EDT It's a gas: dinosaur flatulence may have warmed Earth 2:43pm EDT Discussed 152 One in seven thinks end of world is coming: poll 75 April hiring seen picking up 62 Berkshire profits double as insurance losses fall Watched "The Avengers" breaks a record, Lohan off the hook Sun, May 6 2012 Hungry zoo lion faces off with unfazed toddler Thu, May 3 2012 Beastie Boy Adam Yauch dead at 47 Fri, May 4 2012 Pictures Reuters Photojournalism Our day's top images, in-depth photo essays and offbeat slices of life. See the best of Reuters photography. 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Credit: Reuters/Eduardo Munoz By Nadia Damouni and Olivia Oran NEW YORK | Mon May 7, 2012 5:24pm EDT NEW YORK (Reuters) - Facebook Inc CEO Mark Zuckerberg fielded questions about the No. 1 social network's slowing revenue growth and its $1 billion purchase of Instagram as he kicked off a cross-country roadshow to promote the company's $10 billion initial public offering. Wearing his trademark "hoodie" sweatshirt, jeans and sneakers, the 27-year-old chief executive said he would do the Instagram deal again if he had to, according to attendees at the event. Hundreds of investors showed up for the presentation at New York's Sheraton Hotel, which was closed to the media, on Monday. The world's largest social network aims to raise about $10.6 billion, dwarfing the coming-out parties of tech companies like Google Inc and granting it a market value close to Amazon.com Inc's. The 8-year-old social network that began as Zuckerberg's Harvard dorm room project indicated an IPO range of $28 to $35 a share on Thursday, which would value the company at $77 billion to $96 billion. The size of the IPO reflects the company's growth and bullish expectations about its money-making potential as a hub for everything from advertising to commerce. Many investors say they expect Facebook to raise its offer price-range as the roadshow progresses from New York to major cities such as Chicago, Boston and San Francisco. Amid the hoopla of one of the most closely watched IPOs in years are persistent concerns about Facebook's longer-term growth and Zuckerberg's majority control. Zuckerberg, who will have roughly 57 percent voting control after the IPO, personally forged the deal to acquire mobile app maker Instagram in a matter of days last month with little involvement from Facebook's board of directors, according to media reports. Asked about the deal by an attendee at the event, Zuckerberg said Facebook's management had discussed a possible Instagram acquisition at length in several meetings. Facebook decided to act when it saw Instagram's user data cross a "tipping point" from which they believed it would grow significantly, he said. He said Facebook moved quickly to strike a deal when it became clear that Instagram was open to being acquired. Zuckerberg was accompanied by finance chief David Ebersman, who was wearing a suit and tie, and Chief Operating Officer Sheryl Sandberg. Investors managed to ask five questions during the event on Monday, including a query about Facebook's potential plans to enter China, the world's largest Internet market by users. Zuckerberg noted that Facebook was blocked in China - a situation experienced by several popular U.S. websites such as YouTube and Twitter. Sandberg added that the company would be willing to sit down with Chinese government officials and discuss partnerships in the country. Facebook's emergence as a cultural phenomenon whose beginnings were depicted in the fictionalized 2010 film "The Social Network" added a palpable level of energy and buzz to Monday's event. One investor was overheard joking that the event should have been held in New York's Madison Square Garden, home of the Knicks basketball team and a standard venue for rock concerts. Investors had formed a line outside the Sheraton Hotel about an hour before the roadshow started on Monday morning, as a nearby media throng awaited the arrival of Facebook executives and elicited inquiries from curious passers-by. "This is unlike anything we've ever seen," said another investor who was at the event. Morgan Stanley banker Michael Grimes took the stage to begin the formal presentation as the audience of investors lunched on Cobb salad, ice tea and cookies, attendees said. With 900 million users, Facebook is challenging established Web businesses such as Google Inc and Yahoo Inc for consumers' online time and advertising dollars. Susquehanna Financial Group analyst Herman Leung said in a note to investors on Monday that he expected Facebook's revenue to grow 40 percent this year and 33 percent in 2013. He said the $28 to $35 range for Facebook shares was an "attractive" valuation that provided a "compelling entry point" for investors. In a separate note published Sunday, Pivotal Research Group analyst Brian Wieser put a $30 price target on shares of Facebook. "Our conversations with investors to date suggest that concerns around revenue growth and the absence of mobile monetization will linger for some time," said Wieser. But, he added, "we would not be surprised if the stock trades up above the IPO price on retail interest in the company over the near term." (Reporting by Nadia Damouni and Olivia Oran, with additional reporting by Alexei Oreskovic and Alistair Barr in San Francisco; Editing by Richard Chang) Tech Media Facebook Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (2) jaham wrote: Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Back to top Reuters.com Business Markets World Politics Technology Opinion Money Pictures Videos Site Index Legal Bankruptcy Law California Legal New York Legal Securities Law Support & Contact Support Corrections Connect with Reuters Twitter Facebook LinkedIn RSS Podcast Newsletters Mobile About Privacy Policy Terms of Use AdChoices Copyright Our Flagship financial information platform incorporating Reuters Insider An ultra-low latency infrastructure for electronic trading and data distribution A connected approach to governance, risk and compliance Our next generation legal research platform Our global tax workstation Thomsonreuters.com About Thomson Reuters Investor Relations Careers Contact Us Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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