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Slideshow "India's Galliano" says it's all about the product Tweet Share this Email Print Related News India to deliberate tax measures as investors fret Sun, May 6 2012 U.S. seeks Indian assurance on Iran as Clinton visits Sun, May 6 2012 UPDATE 4-India tests nuclear-capable missile that can reach China Thu, Apr 19 2012 UPDATE 5-Japan MS&AD paying $530 mln for NY Life's India JV stake Thu, Apr 12 2012 Raf Simons takes over for Galliano at Dior Mon, Apr 9 2012 Analysis & Opinion Hillary Clinton’s farewell visit to Delhi: from prickly estrangement to empathetic divergence India not shining — on prime-time TV Related Topics Entertainment » Fashion » Arts » Lifestyle » Indian designer Manish Arora appears with a model at the end of his Fall/Winter 2012-2013 women's ready-to-wear fashion show during Paris fashion week March 1, 2012. Credit: Reuters/Stephane Mahe By David Lalmalsawma NEW DELHI | Tue May 8, 2012 3:44am EDT NEW DELHI (Reuters) - Indian designers are famous for their elaborate embroideries and rich textiles but have yet to come up with products to woo the world's fashion hotspots in the West, says Manish Arora, the international face of India's fashion industry. Known for his colorful and psychedelic designs, Arora is the only Indian who is a regular at the Paris Fashion Week, and boasts of celebrity clients such as singers Lady Gaga, Katy Perry, Rihanna and Nicki Minaj. Demand for Indian couture has surged in the Middle East and East Asia in recent years, but the geographically and culturally distant West remains a largely unexplored frontier. Many designers say they just need exposure to carve out a market in places like Europe and the United States, but Arora disagrees. "I don't think it's like that (exposure). It's the product which matters at the end of the day," Arora, who just launched his Spring/Summer 2012 collection in India after showcasing it in Paris, told Reuters in an interview. "If your product is ready for the international market, then it will be there." While flowing dresses with intricate draping and heavy embroidery mastered over centuries in India may suit rich buyers in Dubai and Riyadh, they remain novelty items in Paris and London, where the avant-garde is celebrated. Arora, who is often described in the media as India's "John Galliano" for his innovative and bold cuts, said his originality is what earned him recognition in Europe. "I guess what people like about my work is that I have a very strong individual style. That's what works for me," said the designer, whose overseas clients account for around 70 percent of his sales. The New Delhi-based designer is stocked in 75 stores worldwide with a majority in Europe. The price of his Spring/Summer collection ranges from 8,000 to 75,000 rupees ($151 to $1418.) Arora's creations are combinations of intricate Indian craftsmanship and futuristic designs which are sometimes described as "bizarre' or "theatrical," earning him fans like Lady Gaga. "I don't do anything specific to dress celebrities up. Katy Perry, she noticed my work herself through shows ... and Lady Gaga or Rihanna, their stylists are always looking at everybody's work and I guess I match very well with their personality," he said. Arora's international success apart, a majority of Indian designers still sell around 80 percent of their products at home, where couture is still primarily a bridal wear market catering to the big, showy Indian wedding. This means that the fashion industry is still relatively small, estimated to pull in around 7.5 billion rupees ($166 million) in 2012, according to a 2008 report by business body ASSOCHAM. Despite the economic and cultural hype surrounding India in recent years, Arora said the country's designers have yet to properly cash in. His advice? Be original. "To each his own. Everyone has their own individual style and it depends on them," he said. (Editing by Tony Tharakan and Elaine Lies) Entertainment Fashion Arts Lifestyle Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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