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Tuesday, 8 May 2012 - Lenovo launches smart TV in China |
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See the best of Reuters photography.  See more | Photo caption  Real-life superheroes Walking amongst us are the superheroes, whether they're for voting, promoting or protesting.  Slideshow  Zombies! Run! The "Run for Your Lives" race has runners facing obstacles while being chased by zombies.  Slideshow  Lenovo launches smart TV in China Tweet Share this Email Print Related News LG Electronics to launch Google TV in U.S. in late May: executive Mon, May 7 2012 In a Samsung Galaxy far, far away ... will Android still rule? Thu, May 3 2012 Nokia defends strategy to exasperated investors Thu, May 3 2012 Galaxy phones power Samsung to record $5.2 billion profit Fri, Apr 27 2012 Samsung posts record $5.15 billion profit; mobile sales surge Thu, Apr 26 2012 Analysis & Opinion Samsung moves on from Japan to nibble at Apple Related Topics Tech » Media » A customer (L) talks to a salesperson about a new laptop at a Lenovo shop in Shanghai. Credit: Reuters/Aly Song By Yuntao Huang and Lee Chyen Yee BEIJING/HONG KONG | Tue May 8, 2012 4:06am EDT BEIJING/HONG KONG (Reuters) - What a difference nearly 50 years makes. Although the exact origins are lost to time, it was around 1965 that the phrases "boob tube" and "idiot box" were coined to describe the small cathode-ray tube television and the content broadcast on it that many thought foolish. Fast-forward to 2012 and it's the era of the "smart TV," a slim and stylish - and large - LED flatscreen model connected to the Internet that allows viewers to download movies, play video games and Skype their relatives around the world. Smart TVs are also the latest battleground for technology giants like Apple Inc, Samsung Electronics Co Ltd and Lenovo Group Ltd, each of which is trying to capture the eyeballs and wallets of consumers hungry for content displayed in the comfort of their home in 3D on a high-definition screen. The latest entry in the market was unveiled in Beijing by Lenovo on Tuesday, where the world's second-largest PC maker showcased its 55-inch K91 smart TVs to attendees who were reading Sina microblogs, playing simulated tennis and watching the movie "Inception" on demo models. While relatively established in other parts of the world, smart TVs have been slow to catch on in China because of restrictions on content and the concept itself is relatively new. The K-series is Lenovo's first smart TV and the company decided to launch it on its home turf because it said it would be easier to negotiate content deals in China. "We been very busy this spring sowing seeds for the future," Lenovo's CEO and chairman, Yang Yuanqing, said during the launch. "Lenovo not only wants to be a leading PC vendor, it also wants to be a global leader in providing Internet consumer devices." Lenovo may have to play catch-up in the rest of the world as tech heavyweights Samsung and Apple power ahead with their own offerings. Another Korean firm, LG Electronics Inc, the world's No.2 TV maker, plans to launch Internet-enabled TV based on Google's platform in the United States in May. "Whatever Apple does, it sets the trend for some other PC makers," said Vincent Chen, an analyst at Yuanta Securities in Taipei. "For Lenovo, the smart TV is a good strategy for it to consolidate its market share in China. However, content will be the biggest obstacle for Lenovo's smart TVs to be sold outside of China." DIVERSIFICATION Lenovo, which has been diversifying into making its Lephone smartphones and Lepad tablet PCs, derived more than 40 percent of its total nine-month sales of $22 billion in 2011 from China. Analysts said Lenovo had been dominant in the traditional PC sector, but its foray into smartphones, tablet PCs and now smart TVs, has not been as successful. The launch of its smart TVs will unlikely have an immediate boost on Lenovo's earnings in coming quarters since it is only being sold in China. By 2015, smart TVs will make up about half of total TVs shipped globally, Lenovo executives said. Lenovo's smart TV, which comes in four models with prices ranging from 6,499 yuan ($1,032) to 14,999 yuan, uses a Qualcomm Inc processor and runs Google Inc's Android 4.0 operating system. Lenovo plans to start selling its smart TV this month at electronics retailer Suning stores in nine cities: Beijing, Tianjin, Shanghai, Nanjing, Suzhou, Hangzhou, Ningbo, Guangzhou and Shenzhen. The company is already selling a console that could be paired with the new smart TV. The company's Eedoo unit in April launched the CT510 console that will compete with Microsoft Inc's XBox Kinect and Sony Corp's Playstation. However, Lenovo said its CT510 device is primarily an exercise and entertainment device since sales of so-called gaming consoles are banned in China. Lenovo's shares fell 4.2 percent on Tuesday, underperforming the main Hang Seng Index's 0.4 percent loss. (Reporting by Huang Yuntao in BEIJING and Lee Chyen Yee in HONG KONG; Writing by Matt Driskill; Editing by Robert Birsel) Tech Media Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints   We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.   Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Back to top Reuters.com Business Markets World Politics Technology Opinion Money Pictures Videos Site Index Legal Bankruptcy Law California Legal New York Legal Securities Law Support & Contact Support Corrections Connect with Reuters Twitter   Facebook   LinkedIn   RSS   Podcast   Newsletters   Mobile About Privacy Policy Terms of Use AdChoices Copyright Our Flagship financial information platform incorporating Reuters Insider An ultra-low latency infrastructure for electronic trading and data distribution A connected approach to governance, risk and compliance Our next generation legal research platform Our global tax workstation Thomsonreuters.com About Thomson Reuters Investor Relations Careers Contact Us   Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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