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Tuesday, 8 May 2012 - Toshiba hitches ride on Apple cart to drive rebound |
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See the best of Reuters photography.  See more | Photo caption  Real-life superheroes Walking amongst us are the superheroes, whether they're for voting, promoting or protesting.  Slideshow  Zombies! Run! The "Run for Your Lives" race has runners facing obstacles while being chased by zombies.  Slideshow  Toshiba hitches ride on Apple cart to drive rebound Tweet Share this Email Print Related News Micron wins exclusive right to bid for Elpida: source 3:30pm EDT LG Electronics to launch Google TV in U.S. in late May: executive 3:55am EDT Samsung unwraps latest Galaxy rival to iPhone Thu, May 3 2012 Galaxy phones power Samsung to record $5.2 billion profit Fri, Apr 27 2012 Samsung posts record $5.15 billion profit; mobile sales surge Thu, Apr 26 2012 Analysis & Opinion Apple’s valuation isn’t at risk any time soon Essential reading: Microsoft’s Nevada tax break, debating Apple’s tax rate, and more Related Topics Tech » Media » A man walks past Toshiba Corp's Regza liquid-crystal display (LCD) televisions at an electronic store in Tokyo January 31, 2012. Credit: Reuters/Toru Hanai By Tim Kelly TOKYO | Mon May 7, 2012 3:16pm EDT TOKYO (Reuters) - Unlike many beleaguered constituents of Japan Inc, Toshiba Corp, has reason to feel cheerful about ballooning sales at Apple Inc - millions of the iPhones it sells are loaded with NAND flash memory made by Japan's last big chip maker. At times as much as two-thirds of memory chips churned out by Toshiba's plants in Japan will end up in iPhones, analysts estimate. That demand is underpinning income at Toshiba and will likely mean the world's No. 2 maker of NAND flash chips behind Samsung Electronics will forecast a rebound in operating profit for the business year just started. "Apple is probably their largest customer and depending on the time of the year when Apple procures from Toshiba I suspect it could be as high as 70 percent," said Damian Thong, an analyst at Macquarie in Tokyo. "The next contributor to growth of NAND flash at Toshiba, one of them, will probably be the ramp-up for the next iPhone." Operating profit in the twelve months from April 1 will rise to 281.9 billion yen ($3.5 billion), according to an average estimate of 22 analysts surveyed by Thomson Reuters I/B/E/S. For the business term just ended, with earnings crimped by a strong yen, Toshiba expects to report on Tuesday a profit of 200 billion yen. INSATIABLE APPLE Market researcher IHS iSuppli estimates an insatiable Apple, which sold 35 million iPhones in the three months to March 31, will consume a quarter of global flash memory supply this year. Market revenue will, IHS iSuppli predicts, jump 8 percent to $23 billion. "We believe Apple's strong results are positive for Toshiba," Goldman Sachs' analyst Ikuo Matsuhashi said in a report. Second quarter iPhone "shipments surpassed consensus projections", he noted. Toshiba's ability to surf the Apple wave is a rare bright spot among Japan's big electronics firms, most notably Sony Corp, that have struggled to contain their market-grabbing U.S. rival. Apple's anticipated move into television may further dent the appeal of Japan's once stellar brands, while the growing allure of Apple's devices to gamers represents a new threat to console maker Nintendo. The "Toshiba-inside" approach - which focuses on making money from components rather than branded consumer electronics - means that losses from its own branded gadgets are less debilitating than mounting deficits at the TV units of Sony, Panasonic Corp and Sharp Corp. The trio estimate a combined loss of $21 billion for the business term just ended. Investors will be looking, too, for solid performance from Toshiba's other businesses, allowing flash memory to drive profit growth, analysts note. Semiconductors account for less than 20 percent of revenue. Like other Japanese conglomerates, Toshiba's business interests are expansive. It makes products ranging from TVs, laptops, light bulbs and refrigerators to nuclear reactors, CT scanners, sewerage plants and escalators. And tying its longer-term fortunes to Apple's cart alone, however, will not be a guarantee of success. Taiwan's Hon Hai Precision Industry on April 30 demonstrated the downside to being an Apple supplier. It's operating margin in the January-March quarter eroded to a mere 0.9 percent while Apple's was 39.3 percent. "Apple is obviously a tough customer with tremendous buying power so there is the possibility that Apple will drive a hard bargain," noted Macquarie's Thong. ($1 = 79.8800 Japanese yen) (Reporting by Tim Kelly; Editing by Alex Richardson) Tech Media Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints   We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.   Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Back to top Reuters.com Business Markets World Politics Technology Opinion Money Pictures Videos Site Index Legal Bankruptcy Law California Legal New York Legal Securities Law Support & Contact Support Corrections Connect with Reuters Twitter   Facebook   LinkedIn   RSS   Podcast   Newsletters   Mobile About Privacy Policy Terms of Use AdChoices Copyright Our Flagship financial information platform incorporating Reuters Insider An ultra-low latency infrastructure for electronic trading and data distribution A connected approach to governance, risk and compliance Our next generation legal research platform Our global tax workstation Thomsonreuters.com About Thomson Reuters Investor Relations Careers Contact Us   Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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