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Edition: U.S. Article Comments (0) Email Print Reprints Read Tea Party Republican has big lead in Florida 15 Sep 2010 Japan PM says ready to step into forex markets again 2:32am EDT Senate could pass small-business bill Thursday 1:09am EDT Austin ranked sexiest city in U.S. 14 Sep 2010 Republicans take stock after Tea Party stunner 15 Sep 2010 Shared Boeing plans to send passengers into space 15 Sep 2010 Bloggers carry growing fashion industry influence 15 Sep 2010 Memory problems not a normal sign of aging: study 15 Sep 2010 Banks take over record number of homes in August 12:35am EDT No evidence for routine prostate screening: study 15 Sep 2010 Watched Soros: China the winner after crash Wed, Sep 15 2010 HTC launches new phones, services Wed, Sep 15 2010 Soros: Gold "not safe" Wed, Sep 15 2010 NYSE and AMEX quotes delayed by at least 20 minutes. NASDAQ delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here. Microsoft "Halo: Reach" sales hit $200 million on 1st day Tweet This Share on LinkedIn Share on Facebook Related News Microsoft Halo aims to reignite video game market Tue, Sep 14 2010 Analysis: Another Microsoft exec pushes escape key Fri, Sep 10 2010 KDDI taps Takashi Tanaka as new president Fri, Sep 10 2010 UPDATE 1-U.S. video game sales off 10 pct in August -- NPD Thu, Sep 9 2010 Trend Micro jumps on report of takeover proposals Wed, Sep 8 2010 Related Topics Technology » Media » A preview scene from the new game Halo Reach in distribution during Fall 2010 is shown on screen during the Microsoft XBox 360 E3 2009 media briefing in Los Angeles June 1,2009. Credit: Reuters/Fred Prouser By Antoni Slodkowski and Sachi Izumi TOKYO | Thu Sep 16, 2010 2:37am EDT TOKYO (Reuters) - Microsoft said its new videogame "Halo: Reach" had racked up $200 million in global sales on its launch day, building strong momentum for the November debut of the Xbox 360 maker's new gaming system. "Halo: Reach," the latest in the blockbuster "Halo" series, is a key title for Microsoft heading into the holiday shopping season when it and archrivals Nintendo and Sony Corp clash with new products and look to reverse a recent sales slump in the $60 billion game industry. Phil Spencer, vice president of Microsoft Game Studios, said a lack of blockbuster games was to blame for the industry slowdown, and the success of "Halo: Reach" would support Xbox 360 console sales for the world's biggest software maker. "We feel really good about where the 'Halo: Reach' numbers are," he told Reuters on the sidelines of the Tokyo Game Show, adding that the number of gamers who played "Reach" on Xbox Live, its online system, had topped that of "Halo 3," the previous title in the series, without providing figures. "What 'Halo: Reach' numbers tell me is gamers are there. They are willing to buy the great experiences when they come out. In fact, that we are exceeding 'Halo 3' numbers out of the gate tells me that the industry is in a healthy state." Spencer said the $200 million figure made "Reach" the biggest launch of any game or movie this year. "Halo 3" garnered more than $300 million globally in its first week. First-day global sales for "Halo 3" were not available. "Reach," a prequel to the main "Halo" narrative, pits players against murderous aliens in a variety of settings, and provides better graphics, more complex fighting scenarios and new ways of playing with others online. The "Halo" franchise has sold more than 34 million copies in its nine-year history, boosting the popularity of Microsoft's Xbox console. The series has grossed nearly $2 billion in sales over its lifetime. The game is made by Bungie and Microsoft owns the rights to the franchise. The basic version of "Reach" costs $60, with special editions priced at $80 and $250. Microsoft is also selling a special Xbox console plus the new version of the game for $400. An Xbox normally costs $200 or $300 depending on memory size. Microsoft will begin selling its "Kinect" full-body motion-sensing game system from November 4, while Sony launched its "Move" motion-controlled gaming system on September 15. Nintendo will sell a new version of its DS handheld device that can play games and show movies in 3D without glasses sometime before March 2011. But Microsoft's Spencer was cautious about the outlook for 3D games. "I really think 3D has to move along as a creative medium. Right now it's more of a soft medium and it kind of wears out," he said. "But in the long run, we are believers in 3D." (Additional reporting by Isabel Reynolds; Editing by Chris Gallagher) Technology Media Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. 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