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Edition: U.S. Article Comments (0) Save Email Print Reprints Most Popular Most Shared Apple's iPad hits shelves; testing begins | Video 03 Apr 2010 Special Report: iPad striptease: It's what's inside that counts 02 Apr 2010 Reviews praise Apple iPad battery life, ease of use | Video 02 Apr 2010 IMAX puts 3D spin on science films with "Hubble 3D" 03 Apr 2010 Sharp to launch advanced 3D panels for mobile gear 02 Apr 2010 Apple's iPad hits shelves; testing begins | Video 03 Apr 2010 Special Report: iPad striptease: It's what's inside that counts 02 Apr 2010 Reviews praise Apple iPad battery life, ease of use | Video 02 Apr 2010 IMAX puts 3D spin on science films with "Hubble 3D" 03 Apr 2010 Sharp to launch advanced 3D panels for mobile gear 02 Apr 2010 IMAX puts 3D spin on science films with "Hubble 3D" Michael Goldman LOS ANGELES Sat Apr 3, 2010 7:58pm EDT Related News "Titans" Worthington fights his way to film stardom Tue, Mar 30 2010 UPDATE 1-"Dragon" knocks "Alice" off top box office perch Sun, Mar 28 2010 "Hubble 3D" a thrilling Imax ride into space Sun, Mar 14 2010 Sequels, reboots bring sizzle to summer box office Thu, Mar 11 2010 Bigelow's Oscars will change Hollywood, slowly Tue, Mar 9 2010 The Hubble Space Telescope is seen with the earth in the background in this hand-held video from the aft flight deck window of the space shuttle Atlantis' as the orbiter backs away after releasing the telescope in this image from NASA TV May 19, 2009. Credit: Reuters/NASA TV LOS ANGELES (Reuters) - IMAX has returned to outer space with the movie "IMAX: Hubble 3D," a documentary that harks back to IMAX's roots in science films, but spins into a 3D, Hollywood orbit. Entertainment | Science | Technology | Film In recent years, the company known for giant-screen films has carved out a valuable business boosting the size of big-budget studio movies like "Avatar" and "How to Train Your Dragon" to suit larger screens, both in 2D and 3D. With its newest effort, however, IMAX returns to its role of offering large-format science films, albeit this time in trendy 3D. "IMAX: Hubble 3D" documents the May 2009 space shuttle mission to repair the Hubble Space Telescope. To capture that footage, a crew of IMAX veterans relied on astronauts to be filmmakers. It was a challenging collaboration led by director Toni Myers and her IMAX crew, teaming with seven astronauts, a NASA support team, one giant camera, space shuttle Atlantis and the galaxy's most famous telescope. The documentary debuted two weeks ago in IMAX science center theaters in the United States, and by August it will also be playing on IMAX multiplex screens. It has earned mostly strong reviews, with an overall 80 percent positive rating on review website RottenTomatoes.com. The 43-minute film arrives as IMAX has boosted both its brand name and its bottom line by showing Hollywood movies in refurbished traditional multiplexes. In 2009, IMAX reported net income of 5 million on total revenue of $171 million, up from a net loss of $34 million on sales of $102 million a year earlier. IMAX's stock has risen roughly fourfold since. 'PART OF OUR LINEAGE' But Greg Foster, chairman and president of IMAX Filmed Entertainment, says that science and nature films like "Hubble 3D" remain "a very big responsibility" for the company and "part of our lineage, part of our commitment to continue producing high-quality IMAX film documentaries. "These films work for one basic reason -- school groups. They are educationally focused and have a long, valuable life as a result," he told Reuters. Where box office is concerned, he calls them "turtles, not rabbits," as compared to Hollywood movies, reflecting their educational value and long life at science-center theaters. The movie is the sixth IMAX film made in cooperation with NASA and the second in 3D, after 2002's "Space Station 3D," but advances in film technology have heightened the experience. Foster calls director Myers "the maestro of the IMAX documentary," and this latest film her "crown jewel." She was involved in all six of the previous NASA/IMAX movies in various roles -- writer, editor, producer or director. Myers proudly pointed out that the previous space films have played for years in theaters, and been seen by "well over 100 million people in 22 languages around the world." This time around, space crews loaded a giant, 600-lb. IMAX film camera and a mile of large-format Kodak film stock into shuttle Atlantis' cargo bay for the journey to space. The cameras chronicle a 13-day mission and capture dramatic moments, such as when a stuck bolt almost kept the astronauts from making a critical repair to the Hubble telescope. Moreover, audiences are treated to a 3D look at life in weightless outer space and footage from the shuttle's orbit around Earth, as well as a glimpse into the astronauts' grueling training regimen. Mission pilot Greg Johnson was trained to be the principal IMAX film camera operator on the flight, operating the camera remotely from a control system inside the shuttle cabin. Myers and her crew were able to give the astronauts only 28 hours of filmmaking training over eight months before the mission in May 2009. "We really tried to teach them to react and think like directors, so that if they saw anything better, they had our permission to shoot it," she said. "If an alien flew up and stuck his face in the camera, obviously we would want them to film it." (Editing by Bob Tourtellotte and Sheri Linden) Entertainment Science Technology Film Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. More from Reuters Apple's iPad hits shelves; testing begins NEW YORK (Reuters) - Apple Inc's iPad hit stores on Saturday after months of buildup, igniting excitement and kicking off a critical sales period that will determine if the sleek tablet computer becomes the next blockbuster. | Video Special Report: iPad striptease: It's what's inside that counts Reviews praise Apple iPad battery life, ease of use | Video IMAX puts 3D spin on science films with "Hubble 3D" Sharp to launch advanced 3D panels for mobile gear China journalist club shuts website after attack » More Top News Road ahead may turn toxic Higher rates should be a boon for the dollar -- and indeed, the greenback has been climbing. But good things can sometimes be bad. Full Article Currencies When love turns sour ... With half of U.S. marriages ending in divorce, steering a broken couple through post-marital woes is a growing -- and lucrative -- career path. Full Article In working couples, women's careers still take backseat Economy © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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