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Edition: U.S. Article Comments (0) Follow Reuters Facebook Twitter RSS YouTube Read UPDATE 1-Texas authorities find up to 30 bodies 07 Jun 2011 Americans rated most hilarious in global poll 07 Jun 2011 UPDATE 6-Texas authorites find no bodies after psychic tip 07 Jun 2011 U.S. cancer drugs shortage has doctors scrambling 07 Jun 2011 Michael Jackson concert insurers decline to pay out | 07 Jun 2011 Discussed 89 150 economists back U.S. Republicans in debt fight 72 ”The world is getting warmer”: Romney 68 Moody’s sounds alarm over U.S. debt limit and deficits Watched Bodypainters apply their skill Mon, Jul 19 2010 Bernanke sparks fifth-day fall Tue, Jun 7 2011 Demonstrations continue in Yemen 4:28am EDT Sony sees brisk sales of new handheld games device Tweet Share this Email Print Related News Sony sees brisk sales of new handheld games device Tue, Jun 7 2011 Sony unveils new handheld device, seen expensive Tue, Jun 7 2011 Videogame heavyweights seek fresh start at E3 powwow Fri, Jun 3 2011 Hackers attack another Sony network and post data Fri, Jun 3 2011 Sony: PlayStation recovery delayed in parts of Asia Tue, May 31 2011 Analysis & Opinion Tech wrap: Nintendo debuts Wii U Tech wrap: Steve Jobs pitches Apple’s iCloud Related Topics Technology » Media » Sony's next-generation PlayStation Portable, PlayStation Vita, which made its North American debut June 6, 2011 at E3, is shown during an interview with Reuters in Los Angeles, California June 7, 2011. Credit: Reuters/Fred Prouser By Isabel Reynolds LOS ANGELES | Tue Jun 7, 2011 7:23pm EDT LOS ANGELES (Reuters) - Sony Corp online gaming network, accessed through its iPhone and other mobile devices, now boasts of 50 million users. But despite the competition, Sony's Hirai said the aim is to make a profit on hardware sales of the new handheld PlayStation Vita in less than three years. That contrasts with the PlayStation 3 home console, which analysts say initially cost the company hundreds of dollars per unit to sell and took years to make a profit after launching in 2006. Jay Defibaugh, an analyst at MF Global, said Sony's Vita could outsell the PlayStation Portable. "I think it's definitely possible, although I don't model that right now, given the bigger emphasis on connectivity," he said. "All things considered, the handheld market has more exposure to the increasing popularity of smartphone-based gaming." In a separate interview, the head of Sony Computer Entertainment's U.S. division, Jack Tretton, said the Vita would go on sale in Japan by the end of the year, while launches in some regions could be pushed into 2012. Sony, which revealed the pricing for Vita at a flashy event featuring sports and rock stars, is already facing criticism the gadget is too expensive. Vita's pricing -- $249, or $299 for a 3G mobile version -- would help Sony reach its goal of making money off the device in less than three years, however. "That's in line with what they've been saying about not making losses on the scale of the PS3, which was losing them hundreds of dollars per unit at first," Defibaugh said, adding it was unclear how Sony was calculating profitability on the device. (Reporting by Isabel Reynolds; editing by Bernard Orr and Andre Grenon) Technology Media Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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