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Edition: U.S. Article Comments (0) Email Print Reprints Read Special report: Conservative donors let Christine O'Donnell sink 10:32am EDT Appeals court stays ruling on gays in military 20 Oct 2010 U.S. plan hits opposition at G20, FX accord remote 11:06am EDT CERN scientists eye parallel universe breakthrough 20 Oct 2010 UPDATE 1-Cirrus Logic Q2 misses; sees Q3 rev below Street view 8:59am EDT Discussed 62 WRAPUP 1-Two Fed officials favor aggressive easing options 59 Jobs blasts rivals as iPad sales disappoint 50 Merkel says German multiculturalism has failed Watched Red faces over top model gaffe Tue, Sep 28 2010 Russian spy poses for Maxim Tue, Oct 19 2010 Rare public appearance Sun, Oct 17 2010 PopTech Live coverage: PopTech 2010 The PopTech 2010 conference features a vast network of visionary thinkers coming together for a three-day conversation about the "nature of creative change." Join our live coverage from the conference in Camden, Maine from October 21-23. Live Coverage Welcome to PopTech The future of microfinance? Does our economy make us happy? Netflix may offer U.S. Web service this year Tweet This Share on LinkedIn Share on Facebook Related News UPDATE 2-Netflix posts strong subscriber growth, shares up Wed, Oct 20 2010 UPDATE 1-Blockbuster shareholders take aim at Icahn deal Wed, Oct 20 2010 Lions Gate seeks MGM deal, gets Icahn's support Wed, Oct 13 2010 Lions Gate seeks MGM deal, gets Icahn's support Tue, Oct 12 2010 UPDATE 4-Lions Gate seeks MGM deal, gets Icahn's support Tue, Oct 12 2010 Related Topics Technology » Hot Stocks » Asian Markets » Media » Netflix CEO Reed Hastings speaks during the unveiling of the iPhone 4 at the Apple Worldwide Developers Conference in San Francisco, California June 7, 2010. Credit: Reuters/Robert Galbraith By Sue Zeidler LOS ANGELES | Thu Oct 21, 2010 6:16am EDT LOS ANGELES (Reuters) - Netflix Inc, which rose to success with its by-mail DVD rental service, may add a streaming-only service in the United States this year, as it expands its reach in the digital market. The company also reported on Wednesday another quarter of strong subscriber growth, and its shares rose in after-hours trading. Its Canadian streaming-only service -- where users pay to watch video instantly off the Internet -- is a hit and on track to become profitable in late 2011, encouraging Netflix to test this model in its home market. Shares in Netflix -- known for its signature red envelopes and mail-in DVD rentals -- jumped more than 9 percent after it posted better-than-expected third-quarter subscriber growth. "Three years ago we were a DVD-by-mail company that offered some streaming," Chief Executive Officer Reed Hastings said, adding Netflix will spend more in the fourth quarter on streaming content than on DVDs. "We are now a streaming company, which also offers DVD-by-mail." "Pure streaming could become Netflix's core offering in the U.S., with discs being offered as a supplement for an additional charge," Hastings said. Netflix has undergone phenomenal growth since its 1999 debut. Its shares have gained many-fold since a 2002 IPO. But concerns persist now about the rising cost of paying studios to stream more movies and TV shows, amid intensifying competition and lofty-looking share valuations. Netflix has paid a big price to provide content through partnerships with EPIX pay TV channel, estimated at $1 billion, and NBC Universal, a unit of General Electric Co. It has a deal with Starz due to expire in 2011 or 2012 and analysts believe the pricing on that deal, estimated at $50 million to $60 million per year, may double or triple. Epix is owned by Viacom Inc's Paramount Pictures, Metro-Goldwyn-Mayer Studios and Lions Gate Entertainment Corp. STARZ STUDDED Netflix competes against companies like Hulu Plus, Coinstar Inc's Redbox, which is soon launching a streaming service, and Google. Amazon.com Inc has also considered an online video subscription service. Netflix's Gross margins fell sequentially to 37.7 percent in the third quarter from 39.4 percent in the second quarter. Hastings told analysts on a conference call he was upbeat about a Starz deal. 1 2 Next Technology Hot Stocks Asian Markets Media Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Mobile Newsletters RSS Podcasts Widgets Your View Analyst Research Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Reuters on Facebook Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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