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Edition: U.S. Article Comments (0) Slideshow Video Save Email Print Reprints Most Popular Most Shared Exclusive: IRS hires "hundreds" for new wealth unit 11 Dec 2009 Abu Dhabi throws Dubai $10 billion lifeline | Video 10:11am EST Berlusconi attack prompts Italy soul searching | Video 9:25am EST Obama to take bankers to task over lending, reforms 10:10am EST Citi to raise $17 billion to repay U.S., escape pay curbs 9:39am EST Abu Dhabi throws Dubai $10 billion lifeline | Video 10:11am EST Exclusive: IRS hires "hundreds" for new wealth unit 11 Dec 2009 In Bhutan, a stock trade a day keeps stress away 09 Dec 2009 Rotating house puts family in a spin 11 Dec 2009 Dubai government statement on restructuring, aid 10:11am EST Accenture ends relationship with Tiger Woods Ilaina Jonas NEW YORK Mon Dec 14, 2009 8:13am EST Related News Wall St set to rise on Dubai bailout, Citi TARP deal 9:17am EST Tiger Woods' break could impact golf ratings 8:14am EST Sports titan Woods' fall rattles fans, sponsors Sat, Dec 12 2009 Tiger Woods finds celebrity media impossible to tame Sat, Dec 12 2009 Woods fans lament fall from grace of sports Titan Sat, Dec 12 2009 Related Video Tiger Woods' caddy defends golf star Sun, Dec 13 2009 < 1 / 2 > View Full Size NEW YORK (Reuters) - Technology outsourcing and consulting firm Accenture Plc on Sunday said it was ending its six-year sponsorship arrangement with golfer Tiger Woods, who is embroiled in a scandal involving extra-marital affairs with numerous women. Media "Given the circumstances of the last two weeks, after careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising," Accenture said in a statement. Woods had appeared in Accenture's print, television and online ads. Accenture's move comes a day after razor maker Gillette's statement that is would limit the role of the No. 1 golfer in the world in its marketing and Woods' own decision to step away from golf in order to repair his life. The announcement by Procter & Gamble's Gillette, which had featured Woods in its razor ads, was an early sign the sex scandal already was taking its toll on his marketability as a global sports idol. Woods is estimated to earn $100 million a year from his various endorsement deals. Woods, 33, confessed to "infidelity" in his marriage to his Swedish wife Elin Nordegren as allegations of multiple extra-marital affairs rocked his life and career. Other major commercial backers have said they are standing by him but AT&T, while also expressing support for Woods and his family, said it is evaluating its relations with him. Commercials featuring Woods have disappeared from prime-time TV. Woods has won 14 major titles and 71 PGA Tour events and is the first athlete to earn $1 billion. He is believed to be the wealthiest sports personality in the world. Nevertheless, several of Woods' biggest celebrity endorsement sponsors, which include Nike, PepsiCo's Gatorade and Electronic Arts, recently said that they continue to support their commercial icon. On his website on Friday, Woods admitted for the first time to infidelity after earlier admitting "transgressions." He did not mention specific affairs but asked for forgiveness and said he would leave golf for an indefinite period "to focus my attention on being a better husband, father, and person." What pierced Woods' larger-than-life persona, propped up by lucrative endorsement deals and polished by the media and adoring fans, was a minor early morning car accident outside his Florida home on November 27. Speculation that the accident was provoked by a blazing quarrel between Woods and his wife over his affairs rapidly ballooned into a full-fledged sex scandal. (Reporting by Ilaina Jonas and Pascal Fletcher; Editing by Bill Trott) Media Add a Comment More from Reuters Exxon Mobil to buy XTO energy in big U.S. gas bet NEW YORK (Reuters) - Exxon Mobil Corp will buy XTO Energy Inc in an all-stock transaction valued at about $30 billion, in a bid that thrusts the oil giant to the forefront of North America's fast-growing natural gas industry. Citi to raise $17 billion to repay U.S., escape pay curbs Toyota to sell plug-in hybrids to consumers in 2 years | Video Nike chairman stands by Tiger Woods: report Lloyds cash call success moves focus to turnaround Oracle sees no new remedies for Sun deal: source » More Top News Abu Dhabi foots the bill Abu Dhabi provides its flashy but debt-laden neighbor a surprise bailout to last Dubai's flagship company until the end of April. Full Article Verdict: A crucial and essential lifeline Global Markets "I did not run for office to be helping out a bunch of fat cat bankers on Wall Street." President Barack Obama,on the CBS program "60 Minutes" and ahead of his meeting with bankers at 11:10 a.m. EST Executive Compensation © Copyright 2009 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts.com Buyouts Europe: Buyouts Conferences: Venture Capital Journal ECVJ International Financing Review International Securitisation Report Project Finance International PEhub.com PE Week Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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