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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Environment Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters France vintner turns to Internet tastings Tue Feb 17, 2009 11:12am EST Email | Print | Share | Reprints | Single Page [-] Text [+] By Marcel Michelson PARIS (Reuters) - An ecology-minded Rhône valley vintner maker has found a novel way to meet wine lovers by offering tastings over the Internet. Of course one cannot smell or taste wines through a computer screen but Laurent Habrard has made tasting his wines available at the click of a mouse. Anybody interested in his wines -- Crozes-Hermitage, Hermitage, Saint-Joseph and rose wines from the Ardèche, Drôme and côtes du Rhône areas -- can order samples on his site (http://www.domainehabrard.com). These are sleek glass tubes of 60 ml (2.112 fl oz). One tube costs 3.90 euros ($4.98) and a set of three 6.90 euros. But Habrard reimburses these costs when a taster turns into a buyer. "It all started because of my deep wish to change our production methods so that my profession has a better relationship with the natural elements," said Habrard who is the fifth generation of his family to make wines at the village of Gervans, situated roughly between Lyon and Valence. Gervans is known for its Crozes-Hermitage wines, apricots and a water-power station in the Rhône river. Habrard started turning the vineyards into an ecological project in 2008 and plans to have fully converted the methods of production by 2011. That means conserving rain water, isolating the buildings for energy conservation, using wind and sun power as electricity sources and cutting back on carbon dioxide emissions. The Domaine Habrard uses used oak barrels, natural cork, is careful about using chemicals and Habrard has connected the site to the municipal waste water treatment system. "All of that has a cost that my company cannot afford in its current state -- I have to sell more bottles and sell them via the channel that I have chosen; the Internet," he said. Cutting out the middlemen means reducing transport of bottles and therefore fewer CO2 emissions. Habrard uses the postal service for deliveries and Habrard says that because the post makes its daily journeys anyhow, the wine deliveries do not create much more CO2 emissions. He says the taste tubes in a way reproduce the visits to his winery. "People arrive, I greet them, we talk about the wines and the production, I offer some samples to taste and they do or do not buy some bottles," he said. The tubes were designed with help from the Arts et Métiers engineering school in Paris and the INRA agricultural research institute of Montpellier. Continued... View article on single page Share: Del.icio.us Digg Mixx My Web Facebook LinkedIn Next Article: Verizon considers $5 limited service phone plan Also On Reuters "Killing Fields" torturer goes on trial in Cambodia Slideshow Slideshow: A look at Reuters photographs taken in low light Mobile World Congress: Growth in small gadgets? More Technology News Chipmakers seek growth in small devices | Video Mobiles to have same charging socket by 2012 DTV coupon backlog seen gone within weeks Trend Micro unveils anti-virus software for routers Verizon plans on-demand hosting service More Technology News... 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