InfoAnda - Big French press find brand power helps online

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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Environment Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Big French press find brand power helps online Thu Mar 5, 2009 8:15am EST Email | Print | Share | Reprints | Single Page [-] Text [+] By James Mackenzie PARIS (Reuters) - In a grimy part of eastern Paris a morning editorial conference is underway, similar to the planning meetings that go on in newsrooms everywhere, except this one is being blogged live and readers can join in. The meeting is at Rue89, a news site (www.rue89.com) set up in 2007 by former journalists from the leftwing Liberation daily. It's one of several interactive sites to have appeared as a global crisis in the press squeezes French newspapers. Sites like it -- the Gawker Media family of blogs in the United States, or Mediapart (www.mediapart.fr) and Bakchich (www.bakchich.info) in France -- have made a splash by filling niches that more traditional media have been slow to spot. "There's someone saying that we don't have an international topic," says the journalist tracking comments on a laptop. "What do they say? Do they have anything to suggest?" asks editor Pascal Riche. In the end, the reader's suggestion of a story on Afghanistan is not taken up, but Riche believes such interaction between journalists and readers shows the future for news media in response to the challenge of the internet. Rue89 uses the slogan "Information with three voices. Journalists, experts, Internautes," to describe a strategy of mixing its own journalism with commentary from outside specialists and internet-user contributions. While some tech-savvy consumers may already have abandoned established print and television news in favor of collective information playgrounds such as wikipedia or Twitter, Riche sees clear limitations in such 'crowd-sourcing' of news. "The idea you sometimes hear that everyone wants to be a journalist is completely idiotic," he said. "People don't want to be ringing up police headquarters to check out some fact. But at the same time, they don't want journalism delivered from on high either." A tiny startup compared with the big French dailies like Liberation, the conservative Le Figaro or the intellectual Le Monde, Rue89 has no paper, printing or distribution to pay for. It has nonetheless had some noteworthy scoops. It broke the news that President Nicolas Sarkozy's wife had not voted for him in the 2007 election -- they divorced a few months later and Sarkozy went on to marry former supermodel Carla Bruni. It also reported unrest that has hit the Caribbean island of Guadeloupe well before most of the mainland press. With a handful of journalists and no major investor to provide financial backing, Rue89 tries to make a virtue out of necessity, reacting quickly and staying much closer to its readership than big papers possibly can. BIG BRAND FIGHTBACK Now, as economic slowdown intensifies a scramble for advertising budgets, the big names are fighting back online: building or buying Web presence and attempting to lure readers at computer keyboards as well as over cafe and croissants. Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! 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